The term "country" did not come into use until later, when some styles originally associated with rural areas developed. In some cases, the connections between music and place coalesce into a definable "sound", such as the output of the music industry at different times in New Orleans, Seattle, Liverpool, Detroit and San Francisco. In line with such goals, various levels of government have incorporated special events into cultural planning, emphasizing their potential for location and capacity building, as well as economic benefit (Dowling, 1997; see also Australia Council, 1998; Department of Communications, Information Technology). However, music festivals have become by far the most common, from the annual East CoastBlues and Sweden Festival of Byron Bay to the Elvis Revival Festival in Parkes, NSW; From the Port Fairy Folk Festival (Victoria) to many country music festivals in Gympie (Queensland), Mildura (New South Wales), Port Pirie (South Australia) and Tamworth (see Aldskogius, 1993; Derrett et al. , 2002), but there are attempts to reinvent places outside metropolitan centers by combining music production and performance. ). metropolitan and international media (Peterson, 1997; Jensen, 1998). Notions of a natural or "natural" connection to the non-urban landscape became normalized in country music as it moved from unrecorded folk music to mass production by entertainment companies - as if the style of music was "country" because it originated from. 301). Festivals have been one means of positioning places in national media landscapes, not only attracting tourists, but also changing the identity of places in ways that counter representations of rural decline and create a sense of community (Duffy, 2000).
