Google Adwords (PPC) Training/Course by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
  Course Fees    
10000+
20+
50+
25+

Google Adwords (PPC) Jobs in Bendigo

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Bendigo, chennai and europe countries. You can find many jobs for freshers related to the job positions in Bendigo.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

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Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Bendigo
Google Adwords (PPC) One of the most appealing features of Google AdWords is the ability to choose the time and day when you want your ads to appear. PPC can track conversions as well as the process potential buyers follow from awareness to purchase. When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure. Thousands of online marketing initiatives rely on Google AdWords (or Google Ads) and PPC (pay per click) advertising, particularly in highly competitive industries and sectors. PPC user data is beneficial to your SEO strategy. Our knowledgeable instructors can begin the Google AdWords for Beginners course at the learner's convenience. Customers who search for relevant terms on Google Search and Maps will see a Google Ad. Through Google AdWords(Google Ads) online course, you may learn about keyword competitiveness, bid value, ad budget, conversion tracking, and earning a high-quality score from Google for a normal ad. It allows you to contact potential clients based on their Bendigo. One of the most basic advantages of using Google AdWords is the ability to influence the audience with the most effective bargain they might be interested in.

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List of Training Institutes / Companies in Bendigo

  • AccessSkillsTraining | Location details: 22 McLaren St, Bendigo VIC 3550, Australia | Classification: Educational consultant, Educational consultant | Visit Online: aag.org.au | Contact Number (Helpline): +61 3 5445 9880
courses in Bendigo
In 1998, Bendigo and Adelaide Bank created the unique Community Bank branch model, with Bank Bendigo, Adelaide and the Community Company created specifically to operate a joint branch. 2 billion in total business at the end of FY19 • Posted average growth rates of 6. 0 • The first is to offer branch banking services to the 0 participating communities. Social Value Creation • 320 community-led branches across Australia • Over 1,590 branch staff employed • Reinvested more than $29 million in Australian communities across 2018- 2019 Business Value Creation • Community Bank branches generated over $39. Early attention was focused on how the Community Banking concept could provide face-to-face banking in the community. communities across Australia are responsible for providing seed capital and making their affiliates successful, and delivering incremental returns beyond banking. In locating the Community Bank Bendigo and Adelaide Bank subsidiaries, it has applied a unique set of investment criteria taking into account community initiative, self-organization, interest L in collective progress and a desire to give community support, assessment of sustainability and potential for growth A subsidiary has its own funds and its own company. The model has been highly successful for Bendigo and the franchise model is easily replicated and scaled. Experiences, challenges and prospects The concept of community banking services The essence of joint responsibility and reward between the community and the bank. By supporting their local branch, communities have the opportunity to generate revenue which may be able to be returned to support and develop the community through community projects, and provide returns to shareholders through dividends - promoting long- term growth.

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