Social Media Marketing Training by Experts
Our Training Process
Social Media Marketing - Syllabus, Fees & Duration
Module 1: Introduction to Social Media Marketing
Overview of Social Media Marketing
- Definition and importance
- Evolution of social media
- Current trends and future predictions
Benefits and Challenges of Social Media Marketing
- Advantages for businesses
- Common challenges and how to overcome them
Understanding Different Social Media Platforms
- Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
- Choosing the right platforms for your business
Facebook Marketing
- Faceboob Page Settings and Promotion
- Facebook Groups, Profile, Events
- Facebook Ad Campaigns & Reporting
- Facebook Monetisation
Instagram Marketing
- Profile Settings (personal, creator, and business)
- Instgram Campaigns
- Followers, Influencers and Collabs
- Instagram Monetisation
YouTube Marketing
- YouTube Channel Optimisation
- Video Creation & Uploading
- YouTube Settings
- YouTube Monetisation
Module 2: Developing a Social Media Strategy
Setting Goals and Objectives
- SMART goals for social media
- Aligning social media goals with business objectives
Audience Research and Segmentation
- Identifying your target audience
- Creating audience personas
Competitive Analysis
- Analyzing competitor social media strategies
- Identifying opportunities and gaps
Crafting a Social Media Plan
- Content calendar creation
- Budgeting and resource allocation
Module 3: Content Creation and Curation
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Types of Content
- Text, images, videos, infographics, and more
- Best practices for each type
Content Ideation and Planning
- Brainstorming techniques
- Content pillars and themes
Content Creation Tools and Techniques
- Graphic design tools (Canva)
User-Generated Content and Influencer Marketing
- Encouraging and leveraging user-generated content
- Collaborating with influencers
Module 4: Social Media Advertising
Introduction to Social Media Ads
- Benefits of paid social media
- Overview of advertising options on major platforms
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Creating Effective Ad Campaigns
- Ad copy and design best practices
- Targeting and segmentation
Budgeting and Bidding Strategies
- Setting a budget
- Bid types and strategies
Measuring Ad Performance
- Key metrics and KPIs
- Analyzing ad performance and optimizing
Module 5: Engagement and Community Management
Building and Managing Online Communities
- Strategies for community building
- Engaging with your audience
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Handling Negative Feedback and Crisis Management
- Best practices for responding to negative comments
- Developing a crisis management plan
Customer Service on Social Media
- Providing support through social media channels
- Tools for social media customer service
Module 6: Analytics and Reporting
Tracking Social Media Performance
- Key performance indicators (KPIs)
- Tools for tracking and analytics
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Analyzing Data and Gaining Insights
- Making sense of social media data
- Turning insights into action
Reporting and Presenting Results
- Creating effective reports
- Presenting findings to stakeholders
Module 7: Advanced Social Media Strategies
Social Media SEO
- Optimizing social media profiles and posts for search
- Integrating social media with SEO strategy
Social Media Automation and Tools
- Tools for scheduling and automation (Hootsuite, Buffer)
- Best practices for using automation
Integrating Social Media with Other Marketing Channels
- Cross-channel marketing strategies
- Using social media data to inform other marketing efforts
Staying Updated with Social Media Trends
- Following industry news and updates
- Adapting to changes in social media platforms and algorithms
Module 8: Case Studies and Practical Application
Analyzing Successful Social Media Campaigns
- Case studies from various industries
- Key takeaways and lessons learned
Hands-On Projects
- Developing and implementing a social media strategy
- Creating and managing a social media campaign
Peer Reviews and Feedback
- Presenting projects to the class
- Providing and receiving constructive feedback