Digital Marketing (AI) Training by Experts
Our Training Process
Digital Marketing (AI) - Syllabus, Fees & Duration
- Facebook Marketing
- Instagram Marketing
- Linkedin Marketing
- Twitter / X Marketing
- Paid Ads on Facebook/Instagram
Social Media Marketing (6 Hours)
- Introduction – Digital Marketing
- Introduction - Search Engine Optimization
- Caching, Crawling & Indexing
- Google / Yahoo / Bing Algorithms
- File Names / Directories / Sub Domains
- HTML5 Tags
- Meta Tags, Title Tags, Head Tags, Fav icon
- Page Layout, Content Optimization
- Working of Robots.txt, Do-Follow Links
- Internal / External Linking
- Image Optimization
- Breadcrumbs using Schema.org
- W3 Standard HTML Validation
- 404, 403 Error Checking
On-Page SEO (7 Hours)
- Introduction to Paid Advertising
- Introduction to Google Ads(PPC)
- PPC(Pay Per Click Campaign)
- AdGroups and Keywords Setup
- Ad Formats and Guidelines
- Google Ads Auction and Bidding
- Ad Extensions
- Conversion Tracking
- Display Ads Campaign
- Video Marketing with YouTube
- Campaign Reports Analysis
Google Adwords (5 Hours)
- Email Content Optimisation
- Bulk Email Software Settings
- Email Delivery Report
Email Marketing - 2 Hours
- Domain Registration
- Web Server
- Wordpress Installation, Themes
- Yoast SEO
- Website Launching
Wordpress & Web Design - 5 Hours
- Using ChatGPT for Digital Marketing
- Stability AI
- Other Smart AI Tools
AI Driven Tools - 5 Hours
- YouTube Channel Optimisation
- YouTube Video Optimisation
- YouTube Promotion
YouTube Settings & Marketing - 5 Hours
- Google Analytics
- Google Search Console
- SEMrush - Keyword research, site audit, backlink analysis, competitor analysis, content marketing toolkit.
- Ahrefs - Backlink checker, keyword explorer, site audit, rank tracking, content explorer
- KWFinder - Keyword analysis, SERP analysis, rank tracking, backlink analysis.
- BuzzSumo - Content discovery, influencer identification, content analysis, trend tracking
- GTmetrix - Performance reports, page speed insights, waterfall analysis, video capture
- Google My Business (Google Local Seo)
SEO Tools - 5 Hours
Internship on Live Works