Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
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Google Adwords (PPC) Jobs in Wollongong

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Wollongong, chennai and europe countries. You can find many jobs for freshers related to the job positions in Wollongong.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

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Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Wollongong
Google Adwords (PPC) The majority of faults made after Google Ad campaigns have been run, on the other hand, are simple to cure and rectify without the need to seek out or hire specialists. It is Google's advertising platform, where users are presented with ads after performing a search. Furthermore, including a variety of different ad formats in your content distribution plan will help you keep your marketing and advertising efforts fresh by targeting customers at various stages of your sales funnels. This digital marketing tool could also be an honest way for any company to deliver important messages in front of their target customers. Thousands of online marketing initiatives rely on Google AdWords (or Google Ads) and PPC (pay per click) advertising, particularly in highly competitive industries and sectors. When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure. Almost every time you see an advertisement for a company's landing page or product rank first, second, or third in a Google search, it's not only the consequence of good SEO but a Google Ads effort. Advanced Google Ads employment from Nestsoft' was conducted as a live training in our own home, with our specialist trainers clearly explaining the results for the marketing notion. Nestsoft's Google AdWords training is one of the most effective and thorough available. Google AdWords allows you to identify precise keywords that people will be searching for and direct them to a relevant page on your website to increase the likelihood of conversion.

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List of Training Institutes / Companies in Wollongong

  • UOWCollegeAustralia | Location details: University of Wollongong, 30 Northfields Ave, Keiraville NSW 2522, Australia | Classification: College, College | Visit Online: uowcollege.edu.au | Contact Number (Helpline): +61 1300 367 869
  • DementiaTrainingAustralia | Location details: Bldg 232 (Mike Codd), Level 1 University of Wollongong, Innovation Campus, Squires Way, North Wollongong NSW 2500, Australia | Classification: Training centre, Training centre | Visit Online: dta.com.au | Contact Number (Helpline): +61 2 4221 5555
  • UniversityOfWollongong,SouthWesternSydneyCampus | Location details: 33 Moore St, Liverpool NSW 2170, Australia | Classification: University, University | Visit Online: uow.edu.au | Contact Number (Helpline): +61 2 8763 6000
  • UniversityOfWollongong,WollongongCampus | Location details: Northfields Ave, Wollongong NSW 2522, Australia | Classification: University, University | Visit Online: uow.edu.au | Contact Number (Helpline): +61 2 4221 3555
  • UniversityOfWollongongInDubai(UOWD) | Location details: UOWD Building - Al Sufouh - Dubai Knowledge Park - Dubai - United Arab Emirates | Classification: University, University | Visit Online: uowdubai.ac.ae | Contact Number (Helpline): +971 4 278 1800
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. uow. ranked first in teaching Results In August 2005, The Australian newspaper ranked UOW among universities in Australia based on the Australian government's Department of Education and Training (DEST) Learning Outcomes Indicators. A student wishing to study these programs must first enroll in the corresponding 3-year degree and then request a transfer. . and Teaching Performance Fund'* *Australia, 8/12/2005 Five Star Education UOW received the highest five-star rating in six key categories in the Australian Good Universities Guide (2006) which ranks Australian universities . First established in 1988, the Wollongong campus is designed around the natural environment and we are proud to provide you with a safe, secure and friendly learning environment. Candidates for the engineering course must have a certain level of mathematics. UOW is also the only university to be named Australian University of the Year by the Good Universities Guide for two consecutive years: > in 1999-2000 for outstanding research and development and > in 2000-2001 for preparation. Wollongong is home to over 70 nationalities.

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