Social Media Marketing Training by Experts

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Our Training Process

Social Media Marketing - Syllabus, Fees & Duration

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions
  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them
  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives
  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas
  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps
  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type
  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes
  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)
  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms
  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation
  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies
  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience
  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan
  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics
  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action
  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy
  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation
  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts
  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned
  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign
  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing
Course Fees
10000+
20+
50+
25+

Social Media Marketing Jobs in Australia

Enjoy the demand

Find jobs related to Social Media Marketing in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Australia, chennai and europe countries. You can find many jobs for freshers related to the job positions in Australia.

  • Social Media Manager
  • SMM Executive
  • SMM Manager
  • Digital Marketing Expert
  • Content Creator
  • SMM Trainer
  • Intern SMM
  • Social Media Marketing
  • Digital Content Expert
  • SM Content Executive

Social Media Marketing Internship/Course Details

Social Media Marketing internship jobs in Australia
Social Media Marketing Module 1: Introduction to Social Media Marketing Overview of Social Media Marketing Definition and importance Evolution of social media Current trends and future predictions Benefits and Challenges of Social Media Marketing Advantages for businesses Common challenges and how to overcome them Understanding Different Social Media Platforms Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) Choosing the right platforms for your business Facebook Marketing Faceboob Page Settings and Promotion Facebook Groups, Profile, Events Facebook Ad Campaigns & Reporting Facebook Monetisation Instagram Marketing Profile Settings (personal, creator, and business) Instgram Campaigns Followers, Influencers and Collabs Instagram Monetisation YouTube Marketing YouTube Channel Optimisation Video Creation & Uploading YouTube Settings YouTube Monetisation Module 2: Developing a Social Media Strategy Setting Goals and Objectives SMART goals for social media Aligning social media goals with business objectives Audience Research and Segmentation Identifying your target audience Creating audience personas Competitive Analysis Analyzing competitor social media strategies Identifying opportunities and gaps Crafting a Social Media Plan Content calendar creation Budgeting and resource allocation Module 3: Content Creation and Curation Types of Content Text, images, videos, infographics, and more Best practices for each type Content Ideation and Planning Brainstorming techniques Content pillars and themes Content Creation Tools and Techniques Graphic design tools (Canva) User-Generated Content and Influencer Marketing Encouraging and leveraging user-generated content Collaborating with influencers Module 4: Social Media Advertising Introduction to Social Media Ads Benefits of paid social media Overview of advertising options on major platforms Creating Effective Ad Campaigns Ad copy and design best practices Targeting and segmentation Budgeting and Bidding Strategies Setting a budgetBid types and strategies Measuring Ad Performance Key metrics and KPIs Analyzing ad performance and optimizing Module 5: Engagement and Community Management Building and Managing Online Communities Strategies for community building Engaging with your audience Handling Negative Feedback and Crisis Management Best practices for responding to negative comments Developing a crisis management plan Customer Service on Social Media Providing support through social media channels Tools for social media customer service Module 6: Analytics and Reporting Tracking Social Media Performance Key performance indicators (KPIs) Tools for tracking and analytics Analyzing Data and Gaining Insights Making sense of social media data Turning insights into action Reporting and Presenting Results Creating effective reportsPresenting findings to stakeholders Module 7: Advanced Social Media Strategies Social Media SEO Optimizing social media profiles and posts for search Integrating social media with SEO strategy Social Media Automation and Tools Tools for scheduling and automation (Hootsuite, Buffer) Best practices for using automation Integrating Social Media with Other Marketing Channels Cross-channel marketing strategies Using social media data to inform other marketing efforts Staying Updated with Social Media Trends Following industry news and updates Adapting to changes in social media platforms and algorithms Module 8: Case Studies and Practical Application Analyzing Successful Social Media Campaigns Case studies from various industries Key takeaways and lessons learned Hands-On Projects Developing and implementing a social media strategy Creating and managing a social media campaign Peer Reviews and Feedback Presenting projects to the class Providing and receiving constructive feedback .

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List of Training Institutes / Companies in Australia

  • TrainingAustraliaFirst | Location details: 1836 Sydney Rd, Campbellfield VIC 3061, Australia | Classification: Training centre, Training centre | Visit Online: taf.edu.au | Contact Number (Helpline): +61 3 9357 9119
  • CTACreateTrainAchieve | Location details: 7 Jamieson Way, Dandenong South VIC 3175, Australia | Classification: Educational institution, Educational institution | Visit Online: cta.edu.au | Contact Number (Helpline): +61 1800 282 287
  • Xapiapps | Location details: Stirling Business Centre, Suite 5, 85 Mount Barker Road, Stirling SA 5152, Australia | Classification: Learning center, Learning center | Visit Online: xapiapps.com | Contact Number (Helpline): +61 8 7150 1026
  • LogiKalProjects | Location details: 8th Floor/41 St Georges Terrace, Perth WA 6000, Australia | Classification: Training centre, Training centre | Visit Online: logikalprojects.com | Contact Number (Helpline): +61 1300 564 452
  • Captovate | Location details: 1/22 Cavenagh St, Darwin City NT 0800, Australia | Classification: Website designer, Website designer | Visit Online: captovate.com.au | Contact Number (Helpline): +61 8 8941 6888
  • ABWebDevelopers,CustomSoftwareDevelopment | Location details: Unit 43/273 Beaufort St, Perth WA 6000, Australia | Classification: Software company, Software company | Visit Online: abweb.com.au | Contact Number (Helpline): +61 8 9271 7791
  • TAFEQueenslandEnglishLanguageAndLiteracyServices(TELLS) | Location details: Level 3, A Block/66 Ernest St, South Brisbane QLD 4101, Australia | Classification: English language school, English language school | Visit Online: tafeqld.edu.au | Contact Number (Helpline): +61 7 3244 5488
  • RapidGlobalSoftware | Location details: 2/118 Franklin St, Adelaide SA 5000, Australia | Classification: Software company, Software company | Visit Online: rapidglobal.com | Contact Number (Helpline): +61 1800 307 595
  • UAVTrainingAustralia | Location details: Level 4/183 Wickham Terrace, Spring Hill QLD 4000, Australia | Classification: Training centre, Training centre | Visit Online: uavtrainingaustralia.com.au | Contact Number (Helpline): +61 1800 776 902
  • AustralianTechnicalAndManagementCollege | Location details: 9/540 George St, Sydney NSW 2000, Australia | Classification: Management school, Management school | Visit Online: atmc.edu.au | Contact Number (Helpline): +61 2 9283 5233
  • OIA|OfficeInformationAustralia | Location details: Level 5/40 St Georges Terrace, Perth WA 6000, Australia | Classification: Computer consultant, Computer consultant | Visit Online: officeinfo.com.au | Contact Number (Helpline): +61 1300 642 462
  • CloudstreetConsulting | Location details: Unit 214, Level 2/12 Salonika St, Parap NT 0820, Australia | Classification: Employment agency, Employment agency | Visit Online: cloudstreetconsulting.com.au | Contact Number (Helpline): +61 8 8941 1965
  • Viewlistic | Location details: level 13/114 William St, Melbourne VIC 3000, Australia | Classification: Training centre, Training centre | Visit Online: viewlistic.com.au | Contact Number (Helpline): +61 1300 107 903
  • AXcelerate | Location details: 11 Camford St, Milton QLD 4064, Australia | Classification: Software company, Software company | Visit Online: axcelerate.com | Contact Number (Helpline): +61 7 3215 8888
  • Women’sLeadershipInstituteAustralia | Location details: Level 4/167 Flinders Ln, Melbourne VIC 3000, Australia | Classification: Educational institution, Educational institution | Visit Online: wlia.org.au | Contact Number (Helpline):
  • AppliedEducation | Location details: 1/524 Hay St, Perth WA 6000, Australia | Classification: Educational institution, Educational institution | Visit Online: appliededucation.edu.au | Contact Number (Helpline): +61 1800 678 073
 courses in Australia
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