Social Media Marketing Training by Experts

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Our Training Process

Social Media Marketing - Syllabus, Fees & Duration

Module 1: Introduction to Social Media Marketing

  1. Overview of Social Media Marketing

    • Definition and importance
    • Evolution of social media
    • Current trends and future predictions

  2. Benefits and Challenges of Social Media Marketing

    • Advantages for businesses
    • Common challenges and how to overcome them

  3. Understanding Different Social Media Platforms

    • Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube)
    • Choosing the right platforms for your business

Facebook Marketing

  • Faceboob Page Settings and Promotion
  • Facebook Groups, Profile, Events
  • Facebook Ad Campaigns & Reporting
  • Facebook Monetisation

Instagram Marketing

  • Profile Settings (personal, creator, and business)
  • Instgram Campaigns
  • Followers, Influencers and Collabs
  • Instagram Monetisation

YouTube Marketing

  1. YouTube Channel Optimisation
  2. Video Creation & Uploading
  3. YouTube Settings
  4. YouTube Monetisation

Module 2: Developing a Social Media Strategy

  1. Setting Goals and Objectives

    • SMART goals for social media
    • Aligning social media goals with business objectives

  2. Audience Research and Segmentation

    • Identifying your target audience
    • Creating audience personas

  3. Competitive Analysis

    • Analyzing competitor social media strategies
    • Identifying opportunities and gaps

  4. Crafting a Social Media Plan

    • Content calendar creation
    • Budgeting and resource allocation

Module 3: Content Creation and Curation

  1. Types of Content

    • Text, images, videos, infographics, and more
    • Best practices for each type

  2. Content Ideation and Planning

    • Brainstorming techniques
    • Content pillars and themes

  3. Content Creation Tools and Techniques

    • Graphic design tools (Canva)

  4. User-Generated Content and Influencer Marketing

    • Encouraging and leveraging user-generated content
    • Collaborating with influencers

Module 4: Social Media Advertising

  1. Introduction to Social Media Ads

    • Benefits of paid social media
    • Overview of advertising options on major platforms

  2. Creating Effective Ad Campaigns

    • Ad copy and design best practices
    • Targeting and segmentation

  3. Budgeting and Bidding Strategies

    • Setting a budget
    • Bid types and strategies

  4. Measuring Ad Performance

    • Key metrics and KPIs
    • Analyzing ad performance and optimizing

Module 5: Engagement and Community Management

  1. Building and Managing Online Communities

    • Strategies for community building
    • Engaging with your audience

  2. Handling Negative Feedback and Crisis Management

    • Best practices for responding to negative comments
    • Developing a crisis management plan

  3. Customer Service on Social Media

    • Providing support through social media channels
    • Tools for social media customer service

Module 6: Analytics and Reporting

  1. Tracking Social Media Performance

    • Key performance indicators (KPIs)
    • Tools for tracking and analytics

  2. Analyzing Data and Gaining Insights

    • Making sense of social media data
    • Turning insights into action

  3. Reporting and Presenting Results

    • Creating effective reports
    • Presenting findings to stakeholders

Module 7: Advanced Social Media Strategies

  1. Social Media SEO

    • Optimizing social media profiles and posts for search
    • Integrating social media with SEO strategy

  2. Social Media Automation and Tools

    • Tools for scheduling and automation (Hootsuite, Buffer)
    • Best practices for using automation

  3. Integrating Social Media with Other Marketing Channels

    • Cross-channel marketing strategies
    • Using social media data to inform other marketing efforts

  4. Staying Updated with Social Media Trends

    • Following industry news and updates
    • Adapting to changes in social media platforms and algorithms

Module 8: Case Studies and Practical Application

  1. Analyzing Successful Social Media Campaigns

    • Case studies from various industries
    • Key takeaways and lessons learned

  2. Hands-On Projects

    • Developing and implementing a social media strategy
    • Creating and managing a social media campaign

  3. Peer Reviews and Feedback

    • Presenting projects to the class
    • Providing and receiving constructive feedback

Download Syllabus - Social Media Marketing
  Course Fees    
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20+
50+
25+

Social Media Marketing Jobs in Launceston

Enjoy the demand

Find jobs related to Social Media Marketing in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Launceston, chennai and europe countries. You can find many jobs for freshers related to the job positions in Launceston.

  • Social Media Manager
  • SMM Executive
  • SMM Manager
  • Digital Marketing Expert
  • Content Creator
  • SMM Trainer
  • Intern SMM
  • Social Media Marketing
  • Digital Content Expert
  • SM Content Executive

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Social Media Marketing Internship/Course Details

Social Media Marketing internship jobs in Launceston
Social Media Marketing Module 1: Introduction to Social Media Marketing Overview of Social Media Marketing Definition and importance Evolution of social media Current trends and future predictions Benefits and Challenges of Social Media Marketing Advantages for businesses Common challenges and how to overcome them Understanding Different Social Media Platforms Overview of major platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, Pinterest, YouTube) Choosing the right platforms for your business Facebook Marketing Faceboob Page Settings and Promotion Facebook Groups, Profile, Events Facebook Ad Campaigns & Reporting Facebook Monetisation Instagram Marketing Profile Settings (personal, creator, and business) Instgram Campaigns Followers, Influencers and Collabs Instagram Monetisation YouTube Marketing YouTube Channel Optimisation Video Creation & Uploading YouTube Settings YouTube Monetisation Module 2: Developing a Social Media Strategy Setting Goals and Objectives SMART goals for social media Aligning social media goals with business objectives Audience Research and Segmentation Identifying your target audience Creating audience personas Competitive Analysis Analyzing competitor social media strategies Identifying opportunities and gaps Crafting a Social Media Plan Content calendar creation Budgeting and resource allocation Module 3: Content Creation and Curation Types of Content Text, images, videos, infographics, and more Best practices for each type Content Ideation and Planning Brainstorming techniques Content pillars and themes Content Creation Tools and Techniques Graphic design tools (Canva) User-Generated Content and Influencer Marketing Encouraging and leveraging user-generated content Collaborating with influencers Module 4: Social Media Advertising Introduction to Social Media Ads Benefits of paid social media Overview of advertising options on major platforms Creating Effective Ad Campaigns Ad copy and design best practices Targeting and segmentation Budgeting and Bidding Strategies Setting a budgetBid types and strategies Measuring Ad Performance Key metrics and KPIs Analyzing ad performance and optimizing Module 5: Engagement and Community Management Building and Managing Online Communities Strategies for community building Engaging with your audience Handling Negative Feedback and Crisis Management Best practices for responding to negative comments Developing a crisis management plan Customer Service on Social Media Providing support through social media channels Tools for social media customer service Module 6: Analytics and Reporting Tracking Social Media Performance Key performance indicators (KPIs) Tools for tracking and analytics Analyzing Data and Gaining Insights Making sense of social media data Turning insights into action Reporting and Presenting Results Creating effective reportsPresenting findings to stakeholders Module 7: Advanced Social Media Strategies Social Media SEO Optimizing social media profiles and posts for search Integrating social media with SEO strategy Social Media Automation and Tools Tools for scheduling and automation (Hootsuite, Buffer) Best practices for using automation Integrating Social Media with Other Marketing Channels Cross-channel marketing strategies Using social media data to inform other marketing efforts Staying Updated with Social Media Trends Following industry news and updates Adapting to changes in social media platforms and algorithms Module 8: Case Studies and Practical Application Analyzing Successful Social Media Campaigns Case studies from various industries Key takeaways and lessons learned Hands-On Projects Developing and implementing a social media strategy Creating and managing a social media campaign Peer Reviews and Feedback Presenting projects to the class Providing and receiving constructive feedback .

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List of Training Institutes / Companies in Launceston

courses in Launceston
In particular we would like to thank: • Staff of the Community History Museum of the Queen Victoria Museum and Art Gallery, Launceston • Staff of the Local Studies Library, State Library of Tasmania, Launceston • Elspeth Wishart and Anne McConnell • Staff of the Archives Office of Tasmania • Staff of the Central Plan Room of the Department of Primary Industries Water and the Environment • Staff of the Allport Library and Museum of Fine Arts and the Tasmaniana Library, State Library of Tasmania • Paul Davies and David Parham A B B R E V I A T I O N S Allport Allport Library and Museum of Fine Arts, State Library of Tasmania AOT Archives Office of Tasmania DPIWE Department of Primary Industries, Water and the Environment HRA Historical Records of Australia JPPP Journals and Printed Papers of Parliament QVMAG Queen Victoria Museum and Art Gallery, Launceston, Tasmania Tasmaniana Tasmaniana Library, State Library of Tasmania Launceston Heritage Study: Thematic History Paul Davies Pty Ltd H I S T O R I C C O N T E X T I N T R O D U C T I O N After an uncertain foundation caused by divergent views concerning the appropriate site for northern Tasmania’s major centre, Launceston developed into a city with a rich nineteenth and early twentieth century industrial history and an outstanding built heritage of late Victorian and Federation buildings. The resulting prosperity is reflected in the city's built environment. These papers, along with a further , papers, provided the main source of information for this study. Since the middle of the 19th century, the social and cultural life of has been very active. After its site was confirmed in 1823 it quickly developed a distinct identity to Hobart, an identity most clearly expressed by the strength of the anti- transportationist movement there in the 18 0s and 1850s. 2 Paul Davies Pty Ltd T H E S T U D Y The Launceston Heritage Study aims to: • identify and analyse the cultural heritage of the city and suburban areas of the City of Launceston, • provide an inventory of information on individual heritage places deemed worthy of entry in the Tasmanian Heritage Register and in a format compatible with the Register and its standard data sheet, • provide historical information on initial construction date of principal structures on each place, the owner at the time of construction, any information on that owner or any subsequent owners that makes a case for that individual being important to Tasmania's history, and • provide an inventory of precincts worthy of heritage protection under the Launceston Planning Scheme 1996 and provide a description of the particular heritage qualities of those precincts. It should be noted that images reproduced in this report must not be further reproduced without the written permission of the institution holding the original image. Although there is no complete and entirely reliable history of Launceston, numerous documents, articles, books and reports have been prepared and published on various aspects of the district's history since 1798. is not the final date for the study area. Provide a list of those individual places that are deemed to contribute to those heritage precincts, with an assessment on whether or not those places are of high enough heritage significance to be worthy of entry in the Tasmanian Heritage Register.

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