Festivals have been one means of positioning places in national media landscapes, not only attracting tourists, but also changing the identity of places in ways that counter representations of rural decline and create a sense of community (Duffy, 2000). Special events are certainly not limited to music, with writers' festivals (such as Byron Bay, NSW), gourmet wine and food festivals (such as Mudgee, NSW and Mornington Peninsula, Victoria) and specialty festivals (such as the Jacaranda Festival, Grafton) . areas However, studies in ethnomusicology and cultural studies have clearly documented the commercial processes through which the various folk styles of Appalachia and the American "Deep South" became known and marketed as "country music", as well as the transmission of "country music" through. " In Australia, musical activity has tended to be concentrated in capital cities, as in other cultural branches (Gibson et al. 187) and a place where an older social order prevailed. Country and western music presented "nostalgia for a country paradise, symbolized by longing for a simpler way of life, looking back to a simple place" (Kong, 1995, p. Country music, you name it. ). compared to a city where John Denver, for example, considered only "money-hungry fools" and "black limousines" and where others found poverty, violence and unfulfilled dreams. In stories about the American frontier (Whiteoak, 2003) had clear parallels and several local adaptations rasi: performers like Tex Morton, Australian Yodelling.
