Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
  Course Fees    
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Google Adwords (PPC) Jobs in Gold Coast

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Gold Coast, chennai and europe countries. You can find many jobs for freshers related to the job positions in Gold Coast.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

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Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Gold Coast
Google Adwords (PPC) Brands can use Google AdWords to promote to their target audience when they are researching their product category on the search engine. Thousands of online marketing initiatives rely on Google AdWords (or Google Ads) and PPC (pay per click) advertising, particularly in highly competitive industries and sectors. Customers who search for relevant terms on Google Search and Maps will see a Google Ad. In today's environment, most businesses prefer digital advertisements to traditional advertisements because it reaches everyone quickly. PPC user data is beneficial to your SEO strategy. One of the most basic advantages of using Google AdWords is the ability to influence the audience with the most effective bargain they might be interested in. When a firm creates a monthly ad campaign, Google will adhere to the ad-spend cap that the company establishes, as well as select target audiences globally or domestically. Advanced Google Ads employment from Nestsoft' was conducted as a live training in our own home, with our specialist trainers clearly explaining the results for the marketing notion. It is Google's advertising platform, where users are presented with ads after performing a search. PPC can track conversions as well as the process potential buyers follow from awareness to purchase.

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List of Training Institutes / Companies in Gold Coast

  • PacificTrainingGroup|GoldCoast | Location details: 3033 Gold Coast Hwy, Surfers Paradise QLD 4217, Australia | Classification: International school, International school | Visit Online: pacifictraining.edu.au | Contact Number (Helpline):
  • GriffithUniversity,GoldCoastCampus | Location details: 1 Parklands Dr, Southport QLD 4215, Australia | Classification: University, University | Visit Online: griffith.edu.au | Contact Number (Helpline): +61 7 3735 7111
  • GoldCoastCommunicationTechnology | Location details: Block 933، Office A, Building 1247 Road 3331، Riffa, Bahrain | Classification: Computer support and services, Computer support and services | Visit Online: | Contact Number (Helpline): +973 3357 9456
courses in Gold Coast
This chapter presents a general description of the Gold Coast. During the last 300- 00 million years before present (MYBP), the region experienced five phases, including periods of volcanic activity (c. This soil is the platform on which plants grow and habitats are formed. The following information summarizes the unique position of the City of Gold Coast in South East Queensland and emphasizes the responsibility of Council and the community in leading the development of the City. 1 Landscapes The topography of the Gold Coast consists from a coastal plain containing beaches and dunes. 1 A Brief History of Human Settlement and Land Use on the Gold Coast Today, the Gold Coast is a city of approximately 350,000 people occupying 1 5,100 hectares (1, 51 km2) in southeast Queensland; From the QLD-NSW border in the south to the Logan River and South Moreton Bay in the north, and from the coastal beaches in the east to the crest of the McPherson and Darlington Ranges in the west. In this agrarian society, coastal beaches and coastal moors ( wallum ) were considered unproductive and of little value. The main crop was sugar, but cotton was also grown. The summit of the volcano, , was estimated at about 2,000 meters above sea level and was flowing. Three to four hundred million years ago (toward the end of the Devonian period), the Gold Coast site was located in the deep ocean on the Australian continental shelf.

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