Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Busselton

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Busselton, chennai and europe countries. You can find many jobs for freshers related to the job positions in Busselton.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Busselton
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

HARSH

Mobile: +91 9446600368
Location: Bihar, Online (Busselton)
Qualification: 10th GRADUATED FROM ICSE MEDIUM(90%), Cracked NEET-2023 with an AIR of 2446 and currently pursuing MBBS from top government medical college

Experience: ex- head of department of biology at NEET leading institute of my town completed a tenure of 6 project of  more..

Sneha

Mobile: +91 9446600368
Location: Kerala, Online (Busselton)
Qualification: BE ECE

Experience: Manual testing Test case preparation Bug reporting White box & Black box testing Agile Methodology JIRA SQL Programming language -  more..

Vaishali

Mobile: +91 98474 90866
Location: Maharashtra, Online (Busselton)
Qualification: Bachelor of engineering (information technology)

Experience: 1 yr experience in manual testing and also basic knowledge on selenium automation |   more..

Manikanta

Mobile: +91 98474 90866
Location: Karnataka, Online (Busselton)
Qualification: Be civil

Experience: Java selenium manual testing sql |   more..

Parkash

Mobile: +91 91884 77559
Location: Chandigarh, Online (Busselton)
Qualification: B.tech

Experience: Manual testing Automation Testing API Testing TestNGApplication for Software Testing  more..

Shubham

Mobile: +91 89210 61945
Location: Maharashtra, Online (Busselton)
Qualification: Diploma in Vfx

Experience: I am writing to apply for the position of Graphic designer at your company As a passionate graphic designer with  more..

Jayanti

Mobile: +91 9895490866
Location: Karnataka, Online (Busselton)
Qualification: MA lit

Experience: Classroom management curriculum development proficiency in English as a teacher languages   more..

Abhijeet

Mobile: +91 98474 90866
Location: Gujarat, Online (Busselton)
Qualification: DME

Experience: • A senior-level mechanical engineer with more than 15 years of experience in research and development manufacturing engineer leadership skill  more..

Deepak

Mobile: +91 91884 77559
Location: Guwahati, Online (Busselton)
Qualification: BA

Experience: Computer hardware and networking Laptop and all types printer repairing 4years of experience in IT technical support engineer   more..

Teny

Mobile: +91 98474 90866
Location: Kochi, Online (Busselton)
Qualification: Btech cse

Experience: Done Internship in python and django frameworkApplication for Python Django  more..

Abhishek

Mobile: +91 91884 77559
Location: Karnataka, Online (Busselton)
Qualification: MCA

Experience: I have overall 2 5 years of experience in Manual and automation testing I have experience in API testing using  more..

Shanmathi

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Busselton)
Qualification: B. Sc. Computer Science

Experience: AWS(ec2 S3 RDS eks ECR cognito lambda dynamodb iam vpc etc ) DevOps continuous integration testing concepts bash scripting django  more..

Shubham

Mobile: +91 9895490866
Location: Himachal Pradesh, Online (Busselton)
Qualification: MCA

Experience: Javascript Html css bootstrap react next  more..

Dharavath

Mobile: +91 91884 77559
Location: Hyderabad, Online (Busselton)
Qualification: B. Tech

Experience: I have 2 years of experience in testing field skills: manual testing automation testing sql Application for Software Testing  more..

Manoj

Mobile: +91 98474 90866
Location: Maharashtra, Online (Busselton)
Qualification: HSC

Experience: I have experience about last 4 to 5 years of graphic Designing I do all types of design like catalogue  more..

K

Mobile: +91 89210 61945
Location: Karnataka, Online (Busselton)
Qualification: BE

Experience: Python SQL dashboard manual testing BSS testing  more..

sushma

Mobile: +91 91884 77559
Location: hyderabad , Online (Busselton)
Qualification: MBA

Experience: expert in Local seo Onpage seo off page and website design   more..

Mansi

Mobile: +91 91884 77559
Location: Gujarat, Online (Busselton)
Qualification: Bachelor of engineering

Experience: I am currently working as jr developer in my company which includes Developing functionality as per documentation provided my higher  more..

Kunal

Mobile: +91 91884 77559
Location: Maharashtra, Online (Busselton)
Qualification: BSC

Experience: I have 1 4 years of experience in Software Testing As Im currently working in Plus Innovations Pvt Ltd In  more..

Shiva

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Busselton)
Qualification: MCA

Experience: My name is Shiva Tyagi I am a fresher because just I have completed my post graduation in MCA in  more..

Roshani

Mobile: +91 91884 77559
Location: Maharashtra, Online (Busselton)
Qualification: M.sc b.ed and diploma in cybersecurity

Experience: Skills i have experienced in Security networking information system SQL and cyber security analyst   more..

Harsh

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Busselton)
Qualification: B.tech in IT

Experience: I am an security researcher and a penetration tester with 3 years of experience in cybersecurity and have 1 year  more..

Sherin

Mobile: +91 91884 77559
Location: Delhi, Online (Busselton)
Qualification: BDS

Experience: I offer a wealth of skills in designing dynamic lesson plans suited to various learning modalities I excel in fostering  more..

Mac

Mobile: +91 8301010866
Location: mizoram , Online (Busselton)
Qualification: B.tech

Experience: Graphic design logo design character design and craftings  more..

Rose

Mobile: +91 9446600368
Location: Kerala, Online (Busselton)
Qualification: MSc Chemistry

Experience: Chemistry online tutor SME chemistry content developer  more..

Neha

Mobile: +91 89210 61945
Location: Greater Noida, Online (Busselton)
Qualification: B.Tech(CSE)

Experience: I am a recent CSE graduate who is looking for software developer job I have skills in python dbms html  more..

Ashish

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Busselton)
Qualification: BCA

Experience: As a frontend developer I possess a robust skill set that includes HTML CSS JavaScript and frameworks such as Tailwind  more..

Tarun

Mobile: +91 91884 77559
Location: Talwara, Online (Busselton)
Qualification: B.tech (CSE)

Experience: python django mysql mongodb html css js bootstrap Also familiar with flask postgresql I have done 5-6 months training in  more..

Kaushal

Mobile: +91 89210 61945
Location: Belgaum, Online (Busselton)
Qualification: B.E CSE

Experience: iOS Developer with experience of 3 months I have not yet built any major project on iOS but I do  more..

Abhishek

Mobile: +91 91884 77559
Location: Gujarat, Online (Busselton)
Qualification: B.E on going

Experience: 6 months experience Regression testing Functional Testing Jira Sdlc-stlc | Resume for   more..

Himanshu

Mobile: +91 9895490866
Location: Gurugram, Online (Busselton)
Qualification: Btech

Experience: I have taken a certificate from udemy in python bootcamp and continue studying learning web development in django html css  more..

ARATHI

Mobile: +91 9895490866
Location: mysore, karnataka, Online (Busselton)
Qualification: BCom

Experience: basic computer DTP CANVA DESIGN i have 1 year experience print media solution ( private company) in canva design  more..

Ganesh

Mobile: +91 9446600368
Location: Maharashtra, Online (Busselton)
Qualification: BE com sci

Experience: I am fresher and skills are all Manual testing nd automation testing SQL database  more..

RUPALI

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Busselton)
Qualification: B.ARCH

Experience: I am an accomplished architect with 4 years of dedicated experience in utilizing AutoCAD for precision and innovation in design  more..

Talla

Mobile: +91 89210 61945
Location: Hyderabad, Online (Busselton)
Qualification: Mba

Experience: Proficient in conducting keywordresearch competitor analysis optimizing website seo analysis and audits using tools like google analytics semrush and other  more..

Megha

Mobile: +91 9895490866
Location: Alappey , Online (Busselton)
Qualification: Btech

Experience: I am having one year experience in software development I am familiar with technologies such as html css js Python  more..

Mayuri

Mobile: +91 91884 77559
Location: Pune, Online (Busselton)
Qualification: M.Sc (Computer Science)

Experience: C C++ Core Java Automation testing and Manual testing | Resume for Application for Software Testing  more..

Harsh

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Busselton)
Qualification: GRADUATE IN BCA STREAM

Experience: Manual testing API testing using postman tool jira for bug tracking test report &bug report management Test cases preparation &  more..

Baibhaw

Mobile: +91 98474 90866
Location: Delhi, Online (Busselton)
Qualification: B tech

Experience: 1 year experience in software developer |   more..

Rajesh

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Busselton)
Qualification: 12th pass

Experience: Hello 👋 I am writing to express my strong interest in the WordPress Developer With my extensive experience in WordPress  more..

Tinu

Mobile: +91 91884 77559
Location: Idukki, Online (Busselton)
Qualification: Msc computer science

Experience: 3 year flutter   more..

Rupika

Mobile: +91 91884 77559
Location: Kerala, Online (Busselton)
Qualification: Bsc CS

Experience: Manual testing -4 5 year Exp Selenium testng jmeter maven cucumber-Internship certification program(ignite)  more..

Avnish

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Busselton)
Qualification: B. E.

Experience: I have experience in front end developer and I want to change my job in software testing my skills are  more..

Arthi

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Busselton)
Qualification: BE Computer science and engineering

Experience: Html css javascript bootstrap and react js  more..

Tulika

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Busselton)
Qualification: Post graduate

Experience: I can give my best and design good social media post I have experience in graphic design 1 yr and  more..

Tasneem

Mobile: +91 9895490866
Location: Hubli, Online (Busselton)
Qualification: Bacholer of Engineering

Experience: Java python C# C++ oracle web CSS javascript   more..

Eldho

Mobile: +91 91884 77559
Location: Kerala, Online (Busselton)
Qualification: Btec

Experience: After a year of hands-on experience in Flutter specializing in state management with Bloc and GetX and completing an internship  more..

Ar.Sukhreet

Mobile: +91 91884 77559
Location: Punjab, Online (Busselton)
Qualification: B.Arch

Experience: I have Architectural design experience of 8 years and AutoCAD drafting and designing experience of 10 years Skills AutoCad Ms  more..

Utkarsha

Mobile: +91 91884 77559
Location: Pune , Online (Busselton)
Qualification: BE Computer

Experience: I have recently graduated in Computer Science Engineering from Pravara Rural College Of Engineering and I am currently looking  more..

Akhilesh

Mobile: +91 91884 77559
Location: Noida sector 44, Online (Busselton)
Qualification: B.tech cse

Experience: I have 3 years experience in easemytrip pvt Ltd as a sr software test engineer I have good knowledge of  more..

Traicy

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Busselton)
Qualification: MCA

Experience: Proficient in Dart programming language Familiarity with Flutter framework and widget-based development Understanding of state management using Provider and Bloc  more..

Ganpati

Mobile: +91 9895490866
Location: Mumbai , Online (Busselton)
Qualification: Msc

Experience: Canva design in logo design poster design adobe design   more..

Mohd

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Busselton)
Qualification: B.tech

Experience: Kotlin java flutter dart android studio  more..

Manpreet

Mobile: +91 89210 61945
Location: Punjab, Online (Busselton)
Qualification: B.sc

Experience: I have 2 years experience Skills: psd to wordpress Html css bootstrap jquery shopify |   more..

sathiya

Mobile: +91 91884 77559
Location: Hyderabad, Online (Busselton)
Qualification: B.sc computer science

Experience: good knowledge on manual testing and good knowledge on writing test scenarios and test cases and good knowledge on finding  more..

Shreyash

Mobile: +91 9895490866
Location: West Bengal, Online (Busselton)
Qualification: B.tech

Experience: aws networking cloud computing  more..

Nithin

Mobile: +91 98474 90866
Location: hyderabad, Online (Busselton)
Qualification: degree

Experience: 2 yeras experience in security analyst Network Security Security Tools : Nmap Wireshark Visual StudiCode Nessus Operating systems : Windows  more..

Mohammed

Mobile: +91 91884 77559
Location: Kochi, Online (Busselton)
Qualification: BCA, Software testing

Experience: Manuel and Automation testing stlc sdlc SQL java selenium implementation positivity efficiency j meter jira j unit TestNG  more..

Keerthana

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Busselton)
Qualification: B.E

Experience: Have experience in SLDC STLC OOPS concept testing tools and testing methodology in wireless and networking |   more..

Jyoti

Mobile: +91 91884 77559
Location: Delhi, Online (Busselton)
Qualification: Diploma

Experience: Autocad drawing and solidwork design 3 year experience design Allied transmission gear pvt lmt company | Resume for   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton
Internship/projects in busselton

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer