Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Melbourne

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Melbourne, chennai and europe countries. You can find many jobs for freshers related to the job positions in Melbourne.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Melbourne
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Suraj

Mobile: +91 9895490866
Location: Mumbai, Online (Melbourne)
Qualification: Bsc information technology

Experience: Fortinet firewall CCNA  more..

Shivangi

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Melbourne)
Qualification: Msc cs

Experience: Ms office html c c++ Java programming language dbms net surfing 6 year teaching experience  more..

Samima

Mobile: +91 91884 77559
Location: Kolkata , Online (Melbourne)
Qualification: Graduate

Experience: Skills - Report writing Relationship development Project management Communications Lead development Client retention Customer service Assigning work Fluency on Spoken  more..

Bhagya

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Melbourne)
Qualification: Bachelor's

Experience: I am writing to express my interest in the Django Developer position With a robust background in Python and Django  more..

Yogesh

Mobile: +91 89210 61945
Location: Meerut, Online (Melbourne)
Qualification: B.C.A

Experience: I have 3 years expericne As a role of wordprss developer  more..

Shailee

Mobile: +91 98474 90866
Location: Maharashtra, Online (Melbourne)
Qualification: BTech CSE

Experience: I’m a fresher frontend developer I have done my BTech in CSE from MIT WPU college Pune I have also  more..

Renuka

Mobile: +91 8301010866
Location: Pune, Online (Melbourne)
Qualification: B.E

Experience: I am proficient in several programming languages including SQL Python and data science Currently residing in Pune I completed my  more..

Milan

Mobile: +91 9895490866
Location: Gujarat, Online (Melbourne)
Qualification: BCA

Experience: Self taught in development language: Java Python SQL C C++ Understanding of it Networks and Security: Computer Networking Tools Proficiency:  more..

Nandana

Mobile: +91 9446600368
Location: Kerala, Online (Melbourne)
Qualification: Degree,BCA

Experience: Having worked in the software testing industry for over one year I have developed a deep understanding of the testing  more..

Megha

Mobile: +91 89210 61945
Location: Kerala, Online (Melbourne)
Qualification: MCA

Experience: Completed an internship in Python Full stack development at Inmakes Infotech Kochi also have a experience in web development (HTML  more..

Paul

Mobile: +91 98474 90866
Location: Bangalore, Online (Melbourne)
Qualification: diploma in cs

Experience: graphic design writing seo management etc  more..

Shrikant

Mobile: +91 89210 61945
Location: Solapur Maharashtra , Online (Melbourne)
Qualification: BCA

Experience: As A wordpress developer and Canva Designing also I having frontend skills like html CSS like that   more..

Karthik

Mobile: +91 91884 77559
Location: Telangana, Online (Melbourne)
Qualification: B.Tech

Experience: Languages: Python C Java Javascript HTML CSS MySQL - Kali: bash WPScan Wireshark nmap scapy Metasploit Meterpreter DirBuster DNSRecon enum4linux  more..

Mohd

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Melbourne)
Qualification: MCA

Experience: I have done 3 plus month of internship I am web developer with experience of creating API using Nodejs Expressjs  more..

Gowsalya

Mobile: +91 8301010866
Location: Chennai, Online (Melbourne)
Qualification: M,sc computer science

Experience: Core Java Manual testing Automation testing  more..

KapilKumar

Mobile: +91 9446600368
Location: Pune, Online (Melbourne)
Qualification: Diploma

Experience: 13 years experience in automation acad microstation design for plc cabinet server network marshaling cabinets etc  more..

Ratnashil

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (Melbourne)
Qualification: BE(CSE)

Experience: I have experience in manual testing for last 4-5 months A proper test case bug finding on UI and API  more..

Mayur

Mobile: +91 91884 77559
Location: Pune, Online (Melbourne)
Qualification: Diploma architect

Experience: 10 year experience in real estate and architecture construction design drafting & development on auto cad   more..

Jigil

Mobile: +91 89210 61945
Location: Kerala, Online (Melbourne)
Qualification: BTech Computer Science

Experience: Graphic designing Branding Ui Ux design Typography Web Design Wordpress Development  more..

Abhinav

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Melbourne)
Qualification: Mca

Experience: C c++ sql DBMS php wordpress  more..

Megha

Mobile: +91 9895490866
Location: Kerala, Online (Melbourne)
Qualification: BCA

Experience: Manual testing stl Test case writing unit testing regression testing |   more..

Madhura

Mobile: +91 91884 77559
Location: Maharashtra, Online (Melbourne)
Qualification: B.Sc

Experience: I have knowledge about Manual testing and Automation testing Basic knowledge of SQL Database Basic knowledge of API Basic knowledge  more..

Bhavani

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Melbourne)
Qualification: Bsc computers

Experience: i know python Java Selinium  more..

Mayank

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Melbourne)
Qualification: MCA - Cyber Security

Experience: Cyber security Intern May 2024 - Present Gehi and Associates (US) Monitor computer networks for suspicious activities analyze security incidents  more..

Vijayalakshmi

Mobile: +91 98474 90866
Location: Karnataka, Online (Melbourne)
Qualification: BE

Experience: Software testing automation testing manual testing sql java microsoft excel power point  more..

Vivetha

Mobile: +91 91884 77559
Location: Kerala, Online (Melbourne)
Qualification: BDS,MHA

Experience: Knowledge of healthcare systems and operations Leadership and management skills Strong communication and interpersonal abilities Understanding of healthcare regulations and  more..

Patel

Mobile: +91 9446600368
Location: Gujarat, Online (Melbourne)
Qualification: BCA ,MSC.IT

Experience: I have 2 5 year experience as a flutter developer   more..

basit

Mobile: +91 91884 77559
Location: Jammu and kashmir, Online (Melbourne)
Qualification: B.tech CSE

Experience: Frontend development UI UX designing Web analytics data analytics problem solving team work communication  more..

shahana

Mobile: +91 89210 61945
Location: Karnataka, Online (Melbourne)
Qualification: MA EDUCATION

Experience: I have experienced and equipped with curriculum and pedagogy in IGCSE and CBSE in an alternative educational organization Have the  more..

Danny

Mobile: +91 89210 61945
Location: Kerala, Online (Melbourne)
Qualification: M.Sc, B.Ed

Experience: Skilled in using online teaching platforms like zoom Google meet etc with use of Microsoft whiteboard Miro etc ability to  more..

Sanjeev

Mobile: +91 8301010866
Location: Chengannur , Online (Melbourne)
Qualification: MCA

Experience: Skill in python language and django framework Application for Python Django  more..

Sarad

Mobile: +91 89210 61945
Location: Nepal, Online (Melbourne)
Qualification: BCA

Experience: Web design web development video editor app developer   more..

pranav

Mobile: +91 91884 77559
Location: Maharashtra, Online (Melbourne)
Qualification: Bachelors

Experience: Fresher with skills like python django django rest framework SQL html css  more..

shahla

Mobile: +91 89210 61945
Location: malappuram, Online (Melbourne)
Qualification: Btech

Experience: python django bootstrap html css javascriptApplication for Python Django  more..

Bharathi

Mobile: +91 9895490866
Location: Karnataka, Online (Melbourne)
Qualification: BCA

Experience: C programming language C++ Java Microsoft Excel MS World  more..

Mohammad

Mobile: +91 98474 90866
Location: Maharashtra, Online (Melbourne)
Qualification: BE

Experience: Experience - 1 8 years Skills - C# SQL asp net MVC etc  more..

Anjani

Mobile: +91 9895490866
Location: Kerala, Online (Melbourne)
Qualification: Msc.Computer Science

Experience: I have total 5+ Years of experience in wordpress Elementor WP Bakery page builder and also additional MERN Stack experience  more..

MRUNALINI

Mobile: +91 8301010866
Location: Mumbai , Online (Melbourne)
Qualification: M.Sc. and M.Phil. in Statistics

Experience: Skills: Statistics R-Programming Python Data Science ML etc experience: 15 years teaching experience as a college level and 4 to  more..

R

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Melbourne)
Qualification: B.E ( CSE)

Experience: Social media Ms office Basic Java c c++ programming language I have 2 years experience in hr recruiter also 1  more..

Vaibhav

Mobile: +91 89210 61945
Location: Rajasthan, Online (Melbourne)
Qualification: B.Tech

Experience: python django c++ c react html css work as an intern in Mood Indigo IIT bombay and also as a  more..

Prince

Mobile: +91 98474 90866
Location: Bangalore , Online (Melbourne)
Qualification: BCA

Experience: Manual testing Sql Java  more..

Shubham

Mobile: +91 98474 90866
Location: Remote, Online (Melbourne)
Qualification: Bsc-IT

Experience: Manual testing 1 year experience | Resume for   more..

Swati

Mobile: +91 89210 61945
Location: New Sangvi pune, Online (Melbourne)
Qualification: BE computer

Experience: I have skilled with software testing and computer knowledge | Resume for   more..

Gohel

Mobile: +91 91884 77559
Location: Gujarat, Online (Melbourne)
Qualification: Mca Management

Experience: My skill is flutter Android api database firebase ui improvement api integration working on application developer and I have completed  more..

Jayaprakash

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Melbourne)
Qualification: Mca

Experience: Java php and python css and html for designing web pages  more..

Kalpesh

Mobile: +91 8301010866
Location: Pune, Online (Melbourne)
Qualification: Btech

Experience: Manual testing etl testing sql python selenium pytest agile scrum ssis informatica sdlc stlc jira Excel Defect life cycle regression  more..

Sundaravalli

Mobile: +91 8301010866
Location: Chennai , Online (Melbourne)
Qualification: BE

Experience: seo analyst- 2 5 years experience   more..

Ajay

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Melbourne)
Qualification: B.Tech

Experience: I am a seasoned designer developer marketer with 9 years of experience Skilled in graphic design web development and Digital  more..

Navamy

Mobile: +91 89210 61945
Location: Kerala, Online (Melbourne)
Qualification: Btech

Experience: I I have a diverse set of skills and experience with a background in Computer Science Engineering (B Tech) and  more..

VINNY

Mobile: +91 91884 77559
Location: Kerala, Online (Melbourne)
Qualification: B.TECH IN CSE

Experience: I am writing to express my strong interest in the fresher Software Testing Position at NestSoft As a post graduate  more..

Mounika

Mobile: +91 8301010866
Location: Banglore, Online (Melbourne)
Qualification: B.tech (E.C.E)

Experience: Manual testing SQL basics | Resume for   more..

SHIVKUMAR

Mobile: +91 9895490866
Location: Pune, Online (Melbourne)
Qualification: B. E

Experience: Manual testing Jira agile SDLC STLC automation testing Java Selenium with java api tesing MySQL | Resume for   more..

Dona

Mobile: +91 89210 61945
Location: Kerala, Online (Melbourne)
Qualification: MCA

Experience: I developed a Budget Tracker application in Flutter at kingslabs Technologies it help users manage their finances by tracking income  more..

Vinayaka

Mobile: +91 91884 77559
Location: Bangaluru, Online (Melbourne)
Qualification: BE graduation

Experience: Skills: core Java manual testing automation testing API testing SQL I'm fresher give me a chence to explore my skills  more..

Payal

Mobile: +91 9895490866
Location: Gujarat, Online (Melbourne)
Qualification: Master in computer engineering

Experience: -Working in manual testing -1 year and 9 months I have experience  more..

Titiksha

Mobile: +91 89210 61945
Location: Maharashtra, Online (Melbourne)
Qualification: Diploma in civil engineering

Experience: 2d drafting and design building maintenance supervision  more..

Mansi

Mobile: +91 91884 77559
Location: Pune, Online (Melbourne)
Qualification: BE

Experience: Software Tester-Internship Duration - 6 Months Skills - Manual testing SDLC STLC defect cycle agile methodology test plan making test  more..

Subhadip

Mobile: +91 91884 77559
Location: West Bengal, Online (Melbourne)
Qualification: B.Tech

Experience: Android development |   more..

Priyanka

Mobile: +91 91884 77559
Location: Maharashtra, Online (Melbourne)
Qualification: BE

Experience: Testrail Jira Automation Testing Manual testing |   more..

Yash

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Melbourne)
Qualification: Btech CSE

Experience: Skills :- Python C C++ HTML CSS Javascript Reactjs nextjs mongodb SQL Database PHP Experience : Python internship web development  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne
Internship/projects in melbourne

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer