Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Sydney

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Sydney, chennai and europe countries. You can find many jobs for freshers related to the job positions in Sydney.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Sydney
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Ghalib

Mobile: +91 8301010866
Location: Telangana, Online (Sydney)
Qualification: 12 pass

Experience: Java computer application python amend more about software products |   more..

K

Mobile: +91 8301010866
Location: Tenkasi district, Tamil Nadu, India, Online (Sydney)
Qualification: BSc.(Hons) Agriculture

Experience: Subject: Versatile Graphic Designer and Web Developer I hope this message finds you well I am writing to express my  more..

Mayur

Mobile: +91 9895490866
Location: Maharashtra, Online (Sydney)
Qualification: BCA

Experience: I have 1 and half year experience in digital marketing executive roles previously im working in futurlytix software company as  more..

Tanuj

Mobile: +91 9446600368
Location: Haryana, Online (Sydney)
Qualification: B.E. in ECE

Experience: I have worked as an Academic counsellor in inurture Skills: Technical skills including Computer programming and MS Excel my soft  more..

Manreet

Mobile: +91 98474 90866
Location: Gujarat, Online (Sydney)
Qualification: B.E. Computer Science Engineering

Experience: Core IT Infrastructure & System Administration Skills: Network Administration: Active Directory DHCP DNS VLANs switch and access point configurations Server  more..

SOURADEEP

Mobile: +91 8301010866
Location: Kolkata, West Bengal, India, Online (Sydney)
Qualification: MCA

Experience: Python Django Web development | Resume for   more..

Athira

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Sydney)
Qualification: PG

Experience: Myself Athira KM and I work for NEWJ Malayalam the top digital entertainment firm in India which is supported by  more..

Juby

Mobile: +91 9446600368
Location: Koothattukulam, Online (Sydney)
Qualification: MCA

Experience: Manual testing API Testing | Resume for   more..

Akshara

Mobile: +91 91884 77559
Location: Kerala, Online (Sydney)
Qualification: Diploma in information technology and cyber defence

Experience: Web application penetration tester One year experience in penetration testing  more..

Prashant

Mobile: +91 8301010866
Location: Noida, Online (Sydney)
Qualification: B.Tech( CSE)

Experience: I have 6 month experience in software testing and skills Testing methodology • Performance testing • utility testing • stress  more..

Darshan

Mobile: +91 9446600368
Location: Gujarat, Online (Sydney)
Qualification: B.e electrical+ M.sc physics

Experience: Teaching administration motivation strategy making students development  more..

Seikh

Mobile: +91 8301010866
Location: Odisha, Online (Sydney)
Qualification: B Tech

Experience: HTML CSS javascript react js bootstrap   more..

Shikha

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Sydney)
Qualification: Post graduation

Experience: I have 2 year experience in School Teaching as a computer teacher and 7 years experience in Skill development field  more..

Lakshmi

Mobile: +91 91884 77559
Location: Karnataka, Online (Sydney)
Qualification: B.E

Experience: Manual testing Automation Testing Api Testing  more..

Shivam

Mobile: +91 98474 90866
Location: Bihar, Online (Sydney)
Qualification: Btech in computer science with specialization in cybersecurity

Experience: I possess a solid foundation in cybersecurity with expertise in various technical skills and tools I am proficient in networking  more..

SALSBEEL

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Sydney)
Qualification: 10th class

Experience: With over five years in graphic design I’ve honed my skills across diverse projects from branding and print to web  more..

Nikita

Mobile: +91 98474 90866
Location: Maharashtra, Online (Sydney)
Qualification: Msc computer science

Experience: I have good knowledge of c java kotlin Android I have experience for Android developer I am currently working Brainoid  more..

Shiva

Mobile: +91 98474 90866
Location: Karnataka, Online (Sydney)
Qualification: BE

Experience: I have one year of experience in manual testing at l and t technology services and i am aware of  more..

Rajesh

Mobile: +91 91884 77559
Location: Telangana, Online (Sydney)
Qualification: M.Tech

Experience: Having rich exp over 10 years on selenium with Java API automation using REST ASSURED mobile testing database testing  more..

Vignesh

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Sydney)
Qualification: BE-ECE

Experience: Completed software testing course Strong knowledge in writing test cases  more..

prashant

Mobile: +91 91884 77559
Location: Uttarakhand, Online (Sydney)
Qualification: B.E

Experience: python django flask mysql postgresql HTML CSS  more..

ABISHA

Mobile: +91 9446600368
Location: Chennai, Online (Sydney)
Qualification: ME

Experience: Dart flutter and 2 year experience  more..

Seema

Mobile: +91 8301010866
Location: Nagpur , Online (Sydney)
Qualification: BE

Experience: Google analytics Google search console wordpress elementor on-page SEO offpage SEO social media marketing photoshop canva  more..

Dnyanada

Mobile: +91 8301010866
Location: Maharashtra, Online (Sydney)
Qualification: BE

Experience: Having accumulated more than three years of experience as a software test engineer my expertise lies in automation through Selenium  more..

S

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Sydney)
Qualification: BSc

Experience: Manual Testing SDLC STLC Agile methodology Black Box Test case design bug report bug Lifecycle Jira tool  more..

Akhila

Mobile: +91 89210 61945
Location: Kerala, Online (Sydney)
Qualification: MCA

Experience: Fresher immediate joiner I have recently Completed my Master's in Computer Application After that i have done a software testing  more..

kanishka

Mobile: +91 89210 61945
Location: Delhi, Online (Sydney)
Qualification: undergraduate and working as cybersecurity analyst

Experience: ethical hacker SQL NMAP & KLAI LINUX   more..

Shivam

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Sydney)
Qualification: BTech

Experience: Am a recent graduate in Computer Science and Engineering from Feroze Gandhi Institute of Engineering and Technology my focus lies  more..

Sayali

Mobile: +91 98474 90866
Location: Pune, Online (Sydney)
Qualification: BE

Experience: Manual Testing Core java selenium Performance testing  more..

Anchal

Mobile: +91 98474 90866
Location: Rewa Madhya Pradesh, Online (Sydney)
Qualification: BTech

Experience: I have good knowledge python html css c c++ and I have experience one month intershipApplication for Python Django  more..

Aishwarya

Mobile: +91 98474 90866
Location: Maharashtra, Online (Sydney)
Qualification: MSc

Experience: I have good communication skills Good Knowledge Of English I worked for Rego Digital solutions since 3 years now I  more..

Sanjeev

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Sydney)
Qualification: BA economics

Experience: Aws devops basic networking  more..

Rekha

Mobile: +91 89210 61945
Location: Kerala, Online (Sydney)
Qualification: Btech in ECE

Experience: I have last 3 years of experience in the field of education counselor and documentation work Before that 2 years  more..

Lingamgunta

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Sydney)
Qualification: B.tech

Experience: Java c SQL mutual testing |   more..

mitanshu

Mobile: +91 8301010866
Location: Punjab, Online (Sydney)
Qualification: btech cse

Experience: mathematics python it trainer it admin cyber security trainer networking  more..

Saba

Mobile: +91 9446600368
Location: Delhi, Online (Sydney)
Qualification: 12th pass

Experience: Hii my name is Saba I have some experience in graphic design i like doing graphic design i try to  more..

Penta

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Sydney)
Qualification: I doing my BCA from KLUniversity

Experience: I have done my internship in suparaja technologys as a cybersecurity intern Skills are web application pentesting Ethical hacking networking  more..

Surajit

Mobile: +91 9446600368
Location: West Bengal, Online (Sydney)
Qualification: 7+ Years Experience

Experience: Dear Team Nestsoft I am writing to inform you that I am interested in the Flutter Developer position With 6  more..

Astha

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Sydney)
Qualification: Post graduate with B.ed

Experience: I have 3+ years of experience in teaching as a school teacher along with online platform tutor i believe in  more..

rajat

Mobile: +91 9895490866
Location: Himachal Pradesh, Online (Sydney)
Qualification: Bachelor in English

Experience: I have experience of 1 month in Nullclass And i have done some projects in tryhackme also I know some  more..

Sandhiya

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Sydney)
Qualification: B.Sc.Textile and Fashion Designing

Experience: I'm completed in python course in 2023   more..

Benish.B

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Sydney)
Qualification: BE-Mechanical Engineering

Experience: HTML CSS javascript node react python sql Django  more..

Yashpal

Mobile: +91 89210 61945
Location: Maharashtra, Online (Sydney)
Qualification: Diploma in graphic design

Experience: I have been doing graphic design freelancing for the past 4 years I have also done a job for the  more..

Anandhu

Mobile: +91 89210 61945
Location: Kerala, Online (Sydney)
Qualification: Graduate

Experience: Flutter development ios Android and web figma github BloC MVC clean architecture firebase apis app store and play store management  more..

Aravindrajan

Mobile: +91 9895490866
Location: Neyveli, Online (Sydney)
Qualification: BE

Experience: Good knowledge in Manual testing Java sql | Resume for Application for Software Testing  more..

Abhishek

Mobile: +91 98474 90866
Location: Karnataka, Online (Sydney)
Qualification: MCA

Experience: I have overall 2 5 years of experience in Manual and automation testing I have experience in API testing using  more..

Akshay

Mobile: +91 9895490866
Location: Maharashtra, Online (Sydney)
Qualification: Engineering

Experience: I have 3 yr of experience in manual testing also I have completed my training html and css java  more..

meet

Mobile: +91 89210 61945
Location: Gujarat, Online (Sydney)
Qualification: BCA student

Experience: c html css js python phhotoshop figma video editing ads marketing  more..

Nagammal

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Sydney)
Qualification: B.com(CA)

Experience: No experience my skill SQL HTML C programming and IBM course  more..

Hamna

Mobile: +91 91884 77559
Location: Kerala, Online (Sydney)
Qualification: BTech CSE

Experience: 1 Flutter & Dart Proficiency 2 State Management (Provider Bloc GetX etc ) 3 UI UX Design and Implementation 4  more..

Ashwin

Mobile: +91 91884 77559
Location: North Paravur, Online (Sydney)
Qualification: B-Tech In CSE

Experience: Done 3 months internship in Software testing at CamerinFolks Pvt Ltd Kochi | Resume for   more..

Thomson

Mobile: +91 8301010866
Location: Kerala, Online (Sydney)
Qualification: Btech

Experience: Skill:python html css I have no any experience I am a fresher just passout on 2024  more..

Subhajit

Mobile: +91 9446600368
Location: West Bengal, Online (Sydney)
Qualification: B.Tech

Experience: Good and coding ( C++ Python Java ) Have Knowledge on Cloud Computing Have worked on web development ( Node  more..

Harshdeep

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Sydney)
Qualification: M.C.A

Experience: I have been working as a flutter developer form the last 3 years proficient in making cross platform mobile application  more..

Suhani

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Sydney)
Qualification: 12

Experience: Hello sir maam Here i m suhani I am a graphic designer and can make any design for you on  more..

yashodha

Mobile: +91 9895490866
Location: Karnataka, Online (Sydney)
Qualification: BE

Experience: Manual testing BIOS validation SD Micro SD compatibility testing Python understanding of selenium with webdriver  more..

Divya

Mobile: +91 98474 90866
Location: Visakhapatnam, Online (Sydney)
Qualification: B.tech computer science and engineering

Experience: | Programming skills and testing skillsApplication for Software Testing  more..

Saroj

Mobile: +91 8301010866
Location: gurugram, Online (Sydney)
Qualification: btech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Piyush

Mobile: +91 8301010866
Location: Hyderabad, Online (Sydney)
Qualification: b. tech

Experience: angular HTML css JavaScript  more..

Nishant

Mobile: +91 9895490866
Location: Noida, Online (Sydney)
Qualification: Btech

Experience: Manual testing Sql  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer