Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Sydney

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Sydney, chennai and europe countries. You can find many jobs for freshers related to the job positions in Sydney.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Sydney
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Siddhi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Sydney)
Qualification: Bsc (cs)

Experience: I'm good at software testing ( function testing system testing integration testing and many more ) Good communication skill Fresher  more..

Harinathreddy

Mobile: +91 91884 77559
Location: Bangalore, Online (Sydney)
Qualification: Btech

Experience: python sql webtechnology  more..

Navya

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Sydney)
Qualification: Bsc computers

Experience: Having knowledge on Java and manual testing I have intrested in software development and software testing Having knowledge on SDLC  more..

Kavitha

Mobile: +91 8301010866
Location: Madurai, Online (Sydney)
Qualification: B.sc.CS

Experience: I have a 2+ years of experience in front end developer and I have a strong skills in HTML5 CSS3  more..

Nazeeba

Mobile: +91 9446600368
Location: Kerala, Online (Sydney)
Qualification: Btech ECE

Experience: Manual testing Automation testing Mobile testing Programing languages c c++ Java ( basics) |   more..

sakshi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Sydney)
Qualification: BCA

Experience: i have good knowledge of c c++ basics of java python i have also know the php framework i e  more..

harshali

Mobile: +91 98474 90866
Location: Maharashtra, Online (Sydney)
Qualification: graduate

Experience: I possess knowledge and experience in various programming and markup languages specifically HTML CSS JavaScript and PHP My understanding encompasses  more..

Lakshmikanth

Mobile: +91 91884 77559
Location: Karnataka, Online (Sydney)
Qualification: MSc PHYSICS

Experience: As an experienced educator specializing in mathematics and physics I excel in creating engaging and effective learning environments My teaching  more..

Gauri

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Sydney)
Qualification: 12th Pass, Currently persuading Bachelor in English Honours

Experience: I'm a graphic designer with 5 years of experience in creating engaging social media visuals I specialize in combining design  more..

parvathy

Mobile: +91 8301010866
Location: Kerala, Online (Sydney)
Qualification: bca

Experience: i have 1 year and 8 months of experience in python along with django and have worked in webscrapping with  more..

Aakash

Mobile: +91 98474 90866
Location: Delhi, Online (Sydney)
Qualification: BCA

Experience: Key skills 1) almost 1 5 year experience 2) knowledgeable about ethical hacking and cyber security and different framework 3)  more..

Lekshmi

Mobile: +91 89210 61945
Location: Kerala, Online (Sydney)
Qualification: Bsc computer science

Experience: Manual testing Regression testion Functional and non functional testing Mobile testing Web application testing Desktop testing  more..

Narmada

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Sydney)
Qualification: b.tech

Experience: Communication skills problem solving skills Python java sql web development  more..

Bhavna

Mobile: +91 98474 90866
Location: Mohali, Online (Sydney)
Qualification: MBA

Experience: Off page on page technical seo  more..

Rahul

Mobile: +91 9446600368
Location: Palakkad , Online (Sydney)
Qualification: Bsc cs

Experience: Integration testing Regression testung good in making perfect test cases system testing   more..

Vijaya

Mobile: +91 89210 61945
Location: Karnataka, Online (Sydney)
Qualification: BCA

Experience: As a Junior Software Engineer specializing in Flutter development I excel in crafting user-friendly interfaces and implementing robust security measures  more..

Rishi

Mobile: +91 91884 77559
Location: Gujarat, Online (Sydney)
Qualification: B-tech In Mechanical Engineering

Experience: Hello I'm a certified freelance mechanical designer proficient in AutoCAD and SolidWorks With expertise in 2D 3D AutoCAD design SolidWorks  more..

Dineshkumar

Mobile: +91 98474 90866
Location: Coimbatore, Online (Sydney)
Qualification: BE

Experience: Dear Sir Madam Good Morning I am writing to express my interest in the Manual Tester position at your company  more..

Abhishek

Mobile: +91 89210 61945
Location: Bihar, Online (Sydney)
Qualification: Btech

Experience: Hii this is Abhishek Kumar Singh I am looking for a job as a quality assurance I have skills on  more..

Pooja

Mobile: +91 98474 90866
Location: Maharashtra, Online (Sydney)
Qualification: B. E.

Experience: I have completed my graduation in Electronics engineering from the college of Datta meghe institute of engineering technology and research sawangi  more..

Hadiya

Mobile: +91 9895490866
Location: Surat, Online (Sydney)
Qualification: Bca

Experience: Front end developer  more..

Vankamaddi

Mobile: +91 89210 61945
Location: Bangalore, Online (Sydney)
Qualification: B.Tech

Experience: Manual testing Automation testing API SQL Java  more..

Sujit

Mobile: +91 98474 90866
Location: Maharashtra, Online (Sydney)
Qualification: MCA

Experience: I have 2 year of experience in NET developer A NET framework to design develop and maintain various types of  more..

S.Jothi

Mobile: +91 89210 61945
Location: Karnataka, Online (Sydney)
Qualification: Bachelor of Engineering

Experience: Manual testing automation testing python sql selenium  more..

AMARA

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Sydney)
Qualification: MCA

Experience: manual testing core java sql selenium  more..

Sanjay

Mobile: +91 91884 77559
Location: Karnataka, Online (Sydney)
Qualification: BE Mech

Experience: Manual testing MySql Core Java STLC Process SDLC Process Functional testing regression testing big life cycle communication skills beta testing  more..

ANJU

Mobile: +91 9446600368
Location: Kochi, Online (Sydney)
Qualification: Mtech

Experience: • Good Knowledge of Software Development Life Cycle and Software Test Life Cycle • Knowledge of Various SDLC Models Test  more..

Tony

Mobile: +91 91884 77559
Location: Punjab, Online (Sydney)
Qualification: Diploma in computer science and engineering

Experience: I have worked as a junior web developer in skycon technologies Bathinda I worked their 1 5 year I am  more..

Sandwip

Mobile: +91 9895490866
Location: Kolkata, Online (Sydney)
Qualification: Btech

Experience: Python java javascript manual testing automationApplication for Software Testing  more..

Nithya

Mobile: +91 9895490866
Location: Kozhikode, Online (Sydney)
Qualification: MSc Computer Science

Experience: Html CSS Bootsrap JavaScript Django 1 year experience as pytjon django developer | Resume for   more..

Vishal

Mobile: +91 9895490866
Location: Ahmedabad , Online (Sydney)
Qualification: Msc(artificial intelligence and machine learning)

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Binci

Mobile: +91 98474 90866
Location: Kannur, Online (Sydney)
Qualification: MSc

Experience: Data science course completed Also learned manual testing as self learning  more..

Raj

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Sydney)
Qualification: Bachelors in computer applications

Experience: html css routing information security cybersecurity tools vulnerability assessment penetration testing python scripting languages intrusion detection system  more..

Siddhi

Mobile: +91 9446600368
Location: Karnataka, Online (Sydney)
Qualification: MCA

Experience: Dear Hiring Team I am Siddhi Kulkarni an MCA graduate from Bangalore I have completed a Python full-stack development course  more..

Saloni

Mobile: +91 98474 90866
Location: Delhi, Online (Sydney)
Qualification: B.el.ed and M.A. in English

Experience: I have worked as a CBSE teacher in a government school( third party pay roll) I am well versed with  more..

vijender

Mobile: +91 91884 77559
Location: Hisar, Haryana, Online (Sydney)
Qualification: B.A.

Experience: Microsoft office python html  more..

Anandu

Mobile: +91 91884 77559
Location: Kollam, Kerala, Online (Sydney)
Qualification: B.Tech

Experience: Flutter Node js MySQL firebase python  more..

Nitish

Mobile: +91 89210 61945
Location: Gujarat, Online (Sydney)
Qualification: B.Tech

Experience: I have one year experience in WordPress Also I have many projects delivered to the clients Also we know php  more..

Bhagyashree

Mobile: +91 91884 77559
Location: Maharashtra, Online (Sydney)
Qualification: Bcs

Experience: Manual testing SQL java  more..

Hemavathi

Mobile: +91 9446600368
Location: Karnataka, Online (Sydney)
Qualification: BE

Experience: I have 1year work experience has a test automation engineer at Matryxsoft Tech LLP I'm a good learner I have  more..

Anandha

Mobile: +91 98474 90866
Location: Alappuzha, Online (Sydney)
Qualification: Msc computer scince

Experience: Basic knowledge of python Application for Python Django  more..

sreelakshmi

Mobile: +91 98474 90866
Location: Calicut , Online (Sydney)
Qualification: MCA

Experience: I have recently completed software testing course & Training from STC Technology and i have completed my postgraduation in MCA  more..

Binubaburaj

Mobile: +91 98474 90866
Location: Palakkad, Online (Sydney)
Qualification: Python developer

Experience: Certified python django developer from luminar technology kakkanad kochi working hard to secure a challenge role as a software engineer  more..

William

Mobile: +91 98474 90866
Location: Telangana, Online (Sydney)
Qualification: Diploma

Experience: Hi There I've delved in training and development since 2013 and trained over 60+ Batches successfully with over 85% success  more..

Bhanuprakash

Mobile: +91 9895490866
Location: Karnataka, Online (Sydney)
Qualification: B.tech

Experience: Dear HR My self Bhanuprakash I hope you’re doing well I’m interested in the role you posted: DevOps Engineer Based  more..

Ashwini

Mobile: +91 89210 61945
Location: Navi Mumbai , Online (Sydney)
Qualification: B.E. computer

Experience: On page off page and technical seo   more..

Tushar

Mobile: +91 8301010866
Location: Maharashtra, Online (Sydney)
Qualification: B.sc computer science

Experience: Knowledge of C C++ Core Java python Project Name : “ Amazon Clone” Technology : HTMl5 CSS Node js and  more..

Divyanth

Mobile: +91 9446600368
Location: India, Online (Sydney)
Qualification: BTech

Experience: Python Html Bug Bounty Hunting Unix programming and I have experience on cybersecurity as penetration tester  more..

Krupali

Mobile: +91 9446600368
Location: Gujarat, Online (Sydney)
Qualification: Msc IT

Experience: Skills Python Programming language Data science Machine learning Generative AI Machine learning Nlp Power bi Power app Power pages Share  more..

Amrita

Mobile: +91 9895490866
Location: Trivandrum, Kerala , Online (Sydney)
Qualification: BTech

Experience: 1 year and 4 months of experience in odoo python  more..

Manan

Mobile: +91 98474 90866
Location: Himachal Pradesh, Online (Sydney)
Qualification: BTECH CSE

Experience: Programming Languages: Proficient in Python C++ Java and Bash for software development and scripting Linux Unix Expertise: Strong knowledge of  more..

Raguram

Mobile: +91 91884 77559
Location: Coimbatore, Online (Sydney)
Qualification: BE ECE

Experience: Currently working as project coordinator in epublishing sector Meanwhile I did internship in software testing with both manual and automation  more..

Sanjay

Mobile: +91 9446600368
Location: Gujarat, Online (Sydney)
Qualification: Bca

Experience: Dart flutter firebase git rest api c# map   more..

Keerthana

Mobile: +91 91884 77559
Location: Kerala, Online (Sydney)
Qualification: Graduate

Experience: Strong foundation in networking operating systems (Windows Linux) programming (Python C++) and database management Effective communication and collaboration skills to  more..

Nadeem

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Sydney)
Qualification: B.Tech

Experience: Manual testing Functional testing Non functional testing Regression testing Blackbox testing Integration testing Automation testing Java Selenium | Resume for  more..

Siji

Mobile: +91 9895490866
Location: Gujarat, Online (Sydney)
Qualification: M.Sc. Microbiology

Experience: Over the past twelve years I've cultivated a diverse skill set in education specializing in Biology My journey began in  more..

Joel

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Sydney)
Qualification: Masters

Experience: Skills Proficiency in ICSE curriculum and examination pattern Effective communication and online teaching tools Strong problem-solving and troubleshooting Client acquisition  more..

Madesh

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Sydney)
Qualification: B.E-CSE

Experience: Manual testing API testing C C# Java Selenium Automation testing Temenos T24 Application HTML CSS  more..

Shivani

Mobile: +91 8301010866
Location: Delhi, Online (Sydney)
Qualification: Bachelor's

Experience: Hi I will summarize all the lectures and provide you with clear concise notes I am a Visual Designer with  more..

Kesava

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Sydney)
Qualification: B.tech

Experience: Working as QA Manual Tester from past 1 2 coming to my roles and responsibilities writing the test cases and  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney
Internship/projects in sydney

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer