, pistols, horses, and guns. areas However, studies in ethnomusicology and cultural studies have clearly documented the commercial processes through which the various folk styles of Appalachia and the American "Deep South" became known and marketed as "country music", as well as the transmission of "country music" through. In some cases, the connections between music and place coalesce into a definable "sound", such as the output of the music industry at different times in New Orleans, Seattle, Liverpool, Detroit and San Francisco. ). Country music, you name it. in Nashville, Tennessee. In line with such goals, various levels of government have incorporated special events into cultural planning, emphasizing their potential for location and capacity building, as well as economic benefit (Dowling, 1997; see also Australia Council, 1998; Department of Communications, Information Technology). and Beef Week, Casino, both in NSW) are also popular in Australia (see also Bessiere, 1998). rural areas. Festivals have been one means of positioning places in national media landscapes, not only attracting tourists, but also changing the identity of places in ways that counter representations of rural decline and create a sense of community (Duffy, 2000).
