Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Central Coast

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Central Coast, chennai and europe countries. You can find many jobs for freshers related to the job positions in Central Coast.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Central Coast
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Theja

Mobile: +91 91884 77559
Location: Kerala, Online (Central Coast)
Qualification: Btech

Experience: I have 3 yrs of experience in python   more..

Benish.B

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Central Coast)
Qualification: BE-Mechanical Engineering

Experience: HTML CSS javascript node react python sql Django  more..

kishan

Mobile: +91 89210 61945
Location: Bihar, Online (Central Coast)
Qualification: Btech

Experience: I am Kishan Kumar a dedicated Full Stack Developer with a strong background in Python and Django specializing in the  more..

Varsha

Mobile: +91 89210 61945
Location: malappuram, Online (Central Coast)
Qualification: bsc computer science

Experience: flutter developer intern at edapt   more..

JEETENDRA

Mobile: +91 89210 61945
Location: Jharkhand, Online (Central Coast)
Qualification: Bca

Experience: I am fresher but I can do this job I have knowledge asp net and html CSS bootstrap javascript and  more..

Jitender

Mobile: +91 98474 90866
Location: Punjab, Online (Central Coast)
Qualification: MCA

Experience: Html css php c c++ mysql | (Work from Home)  more..

Pratiksha

Mobile: +91 9895490866
Location: Pune, Online (Central Coast)
Qualification: Bcs

Experience: Experience in writing test cases Regression Testing smoke testing Retesting exploratory testing adhoc testing usability testing and experience on tool  more..

L

Mobile: +91 8301010866
Location: Karnataka, Online (Central Coast)
Qualification: Mca

Experience: Java python html css dbms SQL cloud computing |   more..

Saurabh

Mobile: +91 91884 77559
Location: Gujarat, Online (Central Coast)
Qualification: 12 pass

Experience: Computer knowledge graphic design knowledge  more..

Rutuja

Mobile: +91 89210 61945
Location: Maharashtra, Online (Central Coast)
Qualification: BTech

Experience: I have 1 years of experience in python I have skills like Data structures Python Java Html and CSS Sql  more..

pankaj

Mobile: +91 91884 77559
Location: Maharashtra, Online (Central Coast)
Qualification: BscIT

Experience: Around 2 year of experience in greytrix India pvt Ltd as a flutter developer  more..

Aryaman

Mobile: +91 91884 77559
Location: Noida, Online (Central Coast)
Qualification: Btech

Experience: Have extensive and deep knowledge of python AI ML Deep Learning and Data science alongwith suitable certifications and on hand  more..

Akash

Mobile: +91 8301010866
Location: Tezpur, Online (Central Coast)
Qualification: B. Com

Experience: Video editing skills SEO Web design email marketing  more..

Harsh

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Central Coast)
Qualification: MCA

Experience: Html css and javascript Basic knowledge about java sql python and DSA Communication skills Team building  more..

Akhilesh

Mobile: +91 89210 61945
Location: Kerala, Online (Central Coast)
Qualification: B.Tech CSE

Experience: python django html css bootstrap js react mysql worked as an intern in Luminar Technolab Kohi for 8 months  more..

Anjali

Mobile: +91 9446600368
Location: Kerala, Online (Central Coast)
Qualification: Bca

Experience: Manual testing Automation testing testng junit maven java sql jmeter postman jira html css git github Microsoft Office word excel  more..

Salma

Mobile: +91 91884 77559
Location: Guntur, Online (Central Coast)
Qualification: M.Sc

Experience: Content writing development transcription translation team leading administration training  more..

Geethu

Mobile: +91 98474 90866
Location: Kollam, Online (Central Coast)
Qualification: Diploma in Computer Science Engineering

Experience: I have 1 year Experience in the development of Python Application for Python Django  more..

Asif

Mobile: +91 91884 77559
Location: Karnataka, Online (Central Coast)
Qualification: B.E

Experience: ROLE: Engaged in the development of the Horecah mobile application (iOS and Android) designed with a clear purpose to streamline  more..

Prerna

Mobile: +91 91884 77559
Location: Gujarat, Online (Central Coast)
Qualification: Msc Forensic science

Experience: As a master's degree student I bring a robust set of skills and abilities to the role of teaching school  more..

Lakshmi

Mobile: +91 8301010866
Location: Telangana, Online (Central Coast)
Qualification: Btech

Experience: Iam Lakshmi prasanna totally i have 3 years work experience 2 years in software developer and 1 year in teaching  more..

Shruthi

Mobile: +91 98474 90866
Location: Karnataka, Online (Central Coast)
Qualification: M.Sc (Computer Science)

Experience: Java springboot SQL manual testing automation testing reactjs |   more..

Mahadi

Mobile: +91 8301010866
Location: Rajkot, Online (Central Coast)
Qualification: B.Tech Computer Engineering student

Experience: Currently i am a B Tech CE student and i am learning web development so sometimes i need canva for  more..

Kanthaswami

Mobile: +91 89210 61945
Location: Kerala, Online (Central Coast)
Qualification: Bca

Experience: Fresher with good skill in python django frame work html css javascript sql |   more..

Prasad

Mobile: +91 8301010866
Location: Maharashtra, Online (Central Coast)
Qualification: BCA

Experience: I Have experience in web development internships for 8 month I am fresher in this field I want to do  more..

Naganandhini

Mobile: +91 9446600368
Location: Gujarat, Online (Central Coast)
Qualification: MA.,B.ED.,DCA

Experience: Seo proofreading research communication A B testing strategic content planning Ms- office HTML tally Attempt writing in home page for  more..

Hemlata

Mobile: +91 98474 90866
Location: Haryana, Online (Central Coast)
Qualification: Mca

Experience: I am frontend web developer with skills html css bootstrap jQuery javascript  more..

Dharmesh

Mobile: +91 9446600368
Location: Gujarat, Online (Central Coast)
Qualification: B. Com

Experience: Photoshop illustrator dreamvewar animated (Adobe design cloud)  more..

Venkata

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Central Coast)
Qualification: BTECH

Experience: Python Developer Sql odoo xml plsql  more..

binay

Mobile: +91 91884 77559
Location: Odisha, Online (Central Coast)
Qualification: Master in Computer Application

Experience: I have 1year 5months of experience in industrial level project I have skills that to handle project from research ui  more..

ANOOP

Mobile: +91 8301010866
Location: Kerala, Online (Central Coast)
Qualification: MCA

Experience: I am a skilled Backend Developer with expertise in Python Django and full-stack application development Currently I contribute to Greekslabs  more..

Supraja

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Central Coast)
Qualification: Mca

Experience: Sdlc Jira Manual testing Agile methodology |   more..

md

Mobile: +91 91884 77559
Location: Delhi, Online (Central Coast)
Qualification: interdiate

Experience: I’m MD ATIF JAWED a passionate graphic designer with a flair for blending creativity and strategy With a keen eye  more..

Dhrupad

Mobile: +91 9895490866
Location: Assam, Online (Central Coast)
Qualification: Masters in visual Art's

Experience: I have completed DPW3D course Which include 14 software like Photoshop illustrator indesign ect for graphic design and after effect  more..

Bindu

Mobile: +91 91884 77559
Location: Karnataka, Online (Central Coast)
Qualification: MCA

Experience: Python programming |   more..

Ajeena

Mobile: +91 91884 77559
Location: Kochi, Online (Central Coast)
Qualification: 3year Diploma in Computer Engineering

Experience: My Skills are C cpp html css js php python django bootstrap laravel Experience :: Working as a Software faculty  more..

pranesh

Mobile: +91 8301010866
Location: Karnataka, Online (Central Coast)
Qualification: In college pursuing B.tech(specialization in cyber security)

Experience: ● Programming Languages : Java C python PHP javascript ● Databases: mysql ● Operating systems: Windows xp 07 08 10  more..

Sambhav

Mobile: +91 89210 61945
Location: Haryana, Online (Central Coast)
Qualification: BCA

Experience: python django restfulApi javascript react bootstrap html css  more..

Priya

Mobile: +91 89210 61945
Location: Maharashtra, Online (Central Coast)
Qualification: Msc

Experience: Manual testing Automation testing ( selenium testNG maven) SQL jira  more..

Vignesh

Mobile: +91 9446600368
Location: villupuram, Online (Central Coast)
Qualification: BCA

Experience: My Skills are Html Css Python Django and My strength are honesty open minded listener good mentor My talents are  more..

Darshana

Mobile: +91 98474 90866
Location: Pune, Online (Central Coast)
Qualification: MSC ( Computer science)

Experience: Manual testing automation testing selenium Webdriver TestNG SDLC STLC bug reporting defect life cycle functional testing non- functional testing regression  more..

sree

Mobile: +91 9446600368
Location: Kerala, Online (Central Coast)
Qualification: Masters in food scinece and technology

Experience: Sreelakshmi V P Thiruvonam Makkada Kakkodi Calicut pjn 673611 Sreela I am writing to express my interest in the teaching  more..

Harishini

Mobile: +91 91884 77559
Location: Maharashtra, Online (Central Coast)
Qualification: B.Sc-IT

Experience: I know basics in python and power BI I had a subject datascience so I know some basic theory concept  more..

RUDRA

Mobile: +91 89210 61945
Location: Odisha, Online (Central Coast)
Qualification: Masters in computer application

Experience: Skills-Python Django Htmo Css graphic design Experience -6 month internship in python at skill development institute   more..

Nirmalya

Mobile: +91 9895490866
Location: Kolkata, Online (Central Coast)
Qualification: B.Com

Experience: Graphics Design Website design Website development Wordpress Shopify etc   more..

lokesh

Mobile: +91 98474 90866
Location: Ghaziabad, Online (Central Coast)
Qualification: Btech

Experience: more than 1 6 year experience in python django and worked on application and website currently i am managing the  more..

Preji

Mobile: +91 89210 61945
Location: Thiruvalla, Online (Central Coast)
Qualification: MCA

Experience: Positive thinker Quick learner Willingness to learn I have no experience I am a fresher and I looking for a  more..

Donthi

Mobile: +91 89210 61945
Location: Telangana, Online (Central Coast)
Qualification: B.Tech

Experience: Java Sql Html Css Manual testing Having 1 Year of Experience as Associate Software Engineer  more..

Ilakkia

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Central Coast)
Qualification: M.E.,

Experience: Maths online tutor 3 years experience maths content developer maths subject matter expert  more..

Samyuktha

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Central Coast)
Qualification: B.Tech

Experience: Python programming Linux Software Testing Life Cycle MS Office Excelsheet Googlesheets Pivot table Electrical engineering Digital Electronics Matlab simulink  more..

nimishila

Mobile: +91 9895490866
Location: Ernakulam, Kerala, Online (Central Coast)
Qualification: MCA

Experience: 2 5 yrs of experience in both Manual and Automation testing Jira agile methodology Hands-on experience in Api automation testing  more..

shibin

Mobile: +91 98474 90866
Location: ernakulam, Online (Central Coast)
Qualification: BCA

Experience: python intership from one team solutionApplication for Python Django  more..

Raj

Mobile: +91 98474 90866
Location: Delhi, Online (Central Coast)
Qualification: Bca

Experience: Wordpress Html Css Mysql sql Javascript Python django Photoshop Illustrator Experience: Wordpress developer and graphics designer  more..

Manikandan

Mobile: +91 89210 61945
Location: Mayiladuthurai, Online (Central Coast)
Qualification: ME

Experience: I have 2+ years experience Skills Manual testing Api testing with postman Jira Performance testing using j meter Automation testing  more..

Ganesh

Mobile: +91 98474 90866
Location: Maharashtra, Online (Central Coast)
Qualification: BE(computer science & engineering)

Experience: I am an  Android developer with a diverse portfolio that includes projects ranging from implementing PhonePe's payment gateway to creating  more..

P

Mobile: +91 8301010866
Location: INDIA, Online (Central Coast)
Qualification: STUDENT

Experience: I did an internship on web penetration and vulnerability testing I have experience in performing tasks on Microsoft office I  more..

Khushi

Mobile: +91 91884 77559
Location: Punjab, Online (Central Coast)
Qualification: Bachelor of degree in computer applications

Experience: No experience of teaching fresher Computers web designing python java  more..

jyoti

Mobile: +91 98474 90866
Location: Maharashtra, Online (Central Coast)
Qualification: MCA

Experience: 2 year experience in flutter Developer also knowledge of firebase clean architecture  more..

Shalini

Mobile: +91 9446600368
Location: Maharashtra, Online (Central Coast)
Qualification: BEIT

Experience: manual testing selenium appium postman api testing  more..

jyoti

Mobile: +91 89210 61945
Location: Patiala , Online (Central Coast)
Qualification: M.A economics

Experience: Working as a off page seo executive   more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast
Internship/projects in central-coast

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer