Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Launceston

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Launceston, chennai and europe countries. You can find many jobs for freshers related to the job positions in Launceston.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Launceston
Search Engine Marketing (SEM) . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Explore advanced concepts like remarketing, geo-targeting, and campaign automation.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Sagar

Mobile: +91 98474 90866
Location: Wardha Maharashtra India, Online (Launceston)
Qualification: Bachelor Of Engineering

Experience: I have knowledge about c c++ and Java programming language   more..

Preeti

Mobile: +91 89210 61945
Location: Delhi, Online (Launceston)
Qualification: Btech

Experience: I m sr testing engineer I want some extra income source for my free time  more..

Maithili

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Launceston)
Qualification: Be in computer

Experience: Manual testing software testing stlc ui testing regression testing  more..

Soniya

Mobile: +91 8301010866
Location: Maharashtra, Online (Launceston)
Qualification: Diploma in Graphics & Web Design

Experience: Dear Hiring Manager I am passionate about creating visually stunning designs that help brands grow With more than 10 years  more..

Rohit

Mobile: +91 89210 61945
Location: Maharashtra, Online (Launceston)
Qualification: Bca

Experience: 10 year of experience Skills - Photoshop illustrator logo design flyers brochure Corel draw social media marketing |   more..

kiran

Mobile: +91 9446600368
Location: mumbai, Online (Launceston)
Qualification: McA

Experience: manual testing api testing database testing automation testing | Resume for   more..

GOKUL

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Launceston)
Qualification: B.E MECHANICAL

Experience: Software skills: AutoCAD Solidworks and AutoDesk inventor Other skills: conceptual design Reverse engineering interaction with customer and supplier purchased items  more..

Gopal

Mobile: +91 9895490866
Location: Maharashtra, Online (Launceston)
Qualification: Bsc data science

Experience: I work as Technical support Engineer At anglo eastern ship management I have skill set like networking and hardware troubleshooting  more..

dhanshree

Mobile: +91 9446600368
Location: Madhya Pradesh, Online (Launceston)
Qualification: B.E. in computer science

Experience: manual testing test case writing automation testing worked as a software tester in cybage pune for 3 year attended testing  more..

AMALU

Mobile: +91 9895490866
Location: kollam, Online (Launceston)
Qualification: btech

Experience: python django html css bootstrapApplication for Python Django  more..

Vinoth

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Launceston)
Qualification: B.Tech Mechanical

Experience: 10 years of product design with AutoCAD Solid Works  more..

Shenia

Mobile: +91 9446600368
Location: Kochi, Online (Launceston)
Qualification: BSC comp science& MCA

Experience: hi I was a software Engineer After marriage due to some personnel reason I took a Career break Web development  more..

Anoop

Mobile: +91 98474 90866
Location: palakkad, Online (Launceston)
Qualification: Bsc Computer science

Experience: I have one year experience of python djangoApplication for Python Django  more..

Yogits

Mobile: +91 9446600368
Location: Punjab, Online (Launceston)
Qualification: MSc computer science

Experience: I have experience on ERP based software development projects I have good grip on java script HTML css and Net  more..

Ranjith

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Launceston)
Qualification: Diploma mechanical engineering

Experience: Flutter developer sql manual testing linux RHCSA  more..

Bhumit

Mobile: +91 91884 77559
Location: Gujarat, Online (Launceston)
Qualification: MCA

Experience: Odoo v11 to v17 Excel Q web report Backend website Python odoo sql  more..

Harshali

Mobile: +91 9895490866
Location: Mumbai, Online (Launceston)
Qualification: MCA

Experience: I have 10 years of experience in teaching IT subjects and now I work as a full time frontend developer  more..

Lakshmikanth

Mobile: +91 9895490866
Location: Karnataka, Online (Launceston)
Qualification: MSc PHYSICS

Experience: As an experienced educator specializing in mathematics and physics I excel in creating engaging and effective learning environments My teaching  more..

Puneethraj

Mobile: +91 9895490866
Location: Bangalore, Online (Launceston)
Qualification: Bachelor of engineering

Experience: Software testing Manual Testing Automation Testing Java SQLApplication for Software Testing  more..

Neetu

Mobile: +91 9895490866
Location: Karnataka, Online (Launceston)
Qualification: MBA-HR

Experience: I am writing to express my enthusiastic interest in the Content Writer position advertised and shared on WhatsApp group Indeed  more..

Amarjeet

Mobile: +91 9446600368
Location: Bihar, Online (Launceston)
Qualification: Graduation

Experience: Certified Ethical Hacker Under Graduate final semester student of chandigarh university Having skills like - Kali wireshark metasploit python nmap  more..

Surya

Mobile: +91 89210 61945
Location: Chennai, Online (Launceston)
Qualification: BE. Mechanical Engineering

Experience: • Good understanding of the SDLC STLC Waterfall & Agile Methodologies • Experience in Automation Tools- Selenium framework & Playwright  more..

Pukhrambam

Mobile: +91 9895490866
Location: Karnataka, Online (Launceston)
Qualification: Graduated

Experience: C++ php Javascript I have 1 year experience in voice process inbound and outbound | Resume for IT Counselor (Work  more..

Hirva

Mobile: +91 9446600368
Location: Gujarat, Online (Launceston)
Qualification: Bfa

Experience: Adobe Illustrator Photoshop InDesign Procreate Branding UI design typography color theory  more..

Sunil

Mobile: +91 9446600368
Location: Maharashtra, Online (Launceston)
Qualification: MCA

Experience: Android kotlin Java firebase glide rest API MVVM material design Jetpack Components play Store handling  more..

Shubham

Mobile: +91 8301010866
Location: Mumbai , Online (Launceston)
Qualification: BE in Information Technology

Experience: I am currently working as flutter and iOS (native) developer for MITS consultantancy Pvt Ltd at client Aditya Birla Health  more..

Deepika

Mobile: +91 9895490866
Location: Chennai, Online (Launceston)
Qualification: MBA -HRM

Experience: Management training leadership development communication skills content writing | Resume for   more..

R.K.Rukmani

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Launceston)
Qualification: MCA

Experience: C# dot net framework sql mvc ajax jQuery JavaScript bootstrap php 12 years experience in full stack development 7 years  more..

Rintu

Mobile: +91 91884 77559
Location: Ernakulam , Online (Launceston)
Qualification: Mtech

Experience: I have completed internship in Python Django from One Team solutions Kochi I have strong knowledge of Python and Django  more..

Maithili

Mobile: +91 98474 90866
Location: Maharashtra, Online (Launceston)
Qualification: MCA

Experience: Work on wordpress html css javascript  more..

Sumanto

Mobile: +91 91884 77559
Location: India, Online (Launceston)
Qualification: 12th pass

Experience: No experience but my skill is my hardworking nature python data science artificial intelligence machine learning| Application for Python Data  more..

Hadiya

Mobile: +91 91884 77559
Location: Surat, Online (Launceston)
Qualification: Bca

Experience: Front end developer  more..

Preeti

Mobile: +91 98474 90866
Location: Telangana, Online (Launceston)
Qualification: B Ed

Experience: During my teaching and learning journey I have extensive experience in fostering inquiry-based learning environments I design and implement lessons  more..

Manik

Mobile: +91 9446600368
Location: Haryana, Online (Launceston)
Qualification: B.tech

Experience: Software testing 3years experience |   more..

SUMIT

Mobile: +91 89210 61945
Location: Bihar, Online (Launceston)
Qualification: M.Sc. Computer Science

Experience: Having 3 years of total experience as a QA Engineer in the Software field Knowledge of working with open-source tools  more..

Tanvi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Launceston)
Qualification: BCA

Experience: I'm a fresher BCA student with skills like software testing Communication skills skills in various languages like java php python  more..

Selvalakshmi

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Launceston)
Qualification: B.E ECE

Experience: Networking (ccna) SQL(Basic)  more..

Nitu

Mobile: +91 91884 77559
Location: Pune, Online (Launceston)
Qualification: M.Sc.

Experience: I have six months experience as a intern at Meastro intellect As intern i work on 2 project using a  more..

Ram

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Launceston)
Qualification: Bachelors

Experience: Flutter framework Laravel Framework Project management I bring expertise in Flutter and Laravel for cross-platform development ensuring robust and scalable  more..

Fahid

Mobile: +91 9446600368
Location: Kochi, Online (Launceston)
Qualification: Diploma

Experience: Strong analytical skills >Troubleshooting computer problems and solutions > Information security > Burp suite > Mobile Security Framework >Wireshark >  more..

Steffy

Mobile: +91 98474 90866
Location: Kerala, Online (Launceston)
Qualification: BTech

Experience: Swift ios flutter Getx provider  more..

Malsawmzuali

Mobile: +91 89210 61945
Location: Mizoram, Online (Launceston)
Qualification: DCA

Experience: I have a laptop and i'm a hardworking person I'm faithful and realiable Our family have a shop and i've  more..

Prachi

Mobile: +91 9895490866
Location: Jabalpur, Online (Launceston)
Qualification: BE

Experience: On page offpage analytics console wordpress  more..

Shiv

Mobile: +91 9895490866
Location: Himachal Pradesh, Online (Launceston)
Qualification: Bca

Experience: Computer hardware and networking troubleshooting printers cabling switch  more..

Roma

Mobile: +91 8301010866
Location: Nagpur Maharashtra India, Online (Launceston)
Qualification: B.E

Experience: Have good knowledge of SDLC and STLC Have knowledge of Bug life cycle Have knowledge of Black box testing regression  more..

Pankaj

Mobile: +91 89210 61945
Location: Uttarakhand, Online (Launceston)
Qualification: B.A IT

Experience: I have 8 years experience in computer hardware and networking   more..

Shivanand

Mobile: +91 98474 90866
Location: noida sector 62, Online (Launceston)
Qualification: Btech

Experience: I has completed my graduation ntech cse I have work in 3 months intership in Python ML also I have  more..

Dipin

Mobile: +91 91884 77559
Location: Kerala, Online (Launceston)
Qualification: pg diploma in architecture interior design

Experience: Knowledge in microsoft exel word powerpoint Also i have knowlege in design software autocad 3dsmax vray etc Currently i work  more..

Susmita

Mobile: +91 8301010866
Location: Bangalore, Online (Launceston)
Qualification: M.sc in multimedia and animation

Experience: 5+ years of experience in the design field under multiple industries | Resume for   more..

ARUN

Mobile: +91 8301010866
Location: Kerala, Online (Launceston)
Qualification: Btech

Experience: Python django full stack developer Datastructers and algorithamApplication for Python Django  more..

Sounak

Mobile: +91 98474 90866
Location: Mumbai, Online (Launceston)
Qualification: B.Tech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Gaurav

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Launceston)
Qualification: MCA

Experience: 7 yrs in IT networking |   more..

Ch.

Mobile: +91 98474 90866
Location: Telangana, Online (Launceston)
Qualification: MCA

Experience: C# asp Net mvc entity framework web api sql server  more..

Krish

Mobile: +91 91884 77559
Location: Assam, Online (Launceston)
Qualification: Graduation

Experience: I have worked with nityo infotech pvt Ltd as a business developer for 1 year in gurgaon I understand about  more..

JITENDRA

Mobile: +91 8301010866
Location: Maharashtra, Online (Launceston)
Qualification: BSc I.T

Experience: I am a Software Test Engineer with over 2+ years of hands-on experience in the field of Software Testing specializing  more..

Prashant

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Launceston)
Qualification: M. Com B. Ed

Experience:  Planning and preparing courses and lessons Maintaining up to date subject knowledge related to CBSE preparation for Classes 11th  more..

Rajat

Mobile: +91 91884 77559
Location: Dehradun, Online (Launceston)
Qualification: BSc. IT

Experience: I have a good knowledge of various programming languages like C C++ and python I also am an experienced student  more..

Shaik

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Launceston)
Qualification: MCA

Experience: I have completed the course of Manual Testing and have good knowledge on Smoke testing SDLC STLC writing test cases  more..

Yogeeta

Mobile: +91 89210 61945
Location: Maharashtra, Online (Launceston)
Qualification: Diploma in Visual and Communication Art

Experience: I have worked for a digital agency and have 12 years of experience as a graphic designer with expertise in  more..

Priyanka

Mobile: +91 9895490866
Location: Maharashtra, Online (Launceston)
Qualification: B.Tech

Experience: I have knowledge in html css javascript asp net MVC bootstrap web API I have 1 year experience in Aarohiinfo  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer