Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Launceston

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Launceston, chennai and europe countries. You can find many jobs for freshers related to the job positions in Launceston.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Launceston
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Aman

Mobile: +91 9446600368
Location: Gujarat, Online (Launceston)
Qualification: BTECH

Experience: I am fresher I am good in Front end developer I have good communication skills |   more..

Anandhu

Mobile: +91 9895490866
Location: Vazhakulam, Online (Launceston)
Qualification: BCA

Experience: 1 5 years of Digital Marketing; social media management content development and project management experience in identifying trends engaging users  more..

Arnav

Mobile: +91 9895490866
Location: , Online (Launceston)
Qualification: BTech

Experience: python java django machine-learning data science Dbms | Resume for   more..

JARIN

Mobile: +91 89210 61945
Location: Kerala, Online (Launceston)
Qualification: btech

Experience: html css javascript react node js  more..

Pranjali

Mobile: +91 89210 61945
Location: Maharashtra, Online (Launceston)
Qualification: B-Tech

Experience: I possess hands-on experience in AWS services like EC2 VPC S3 IAM AWS-LB EBS EFS AutoScaling SNS and Route53 along  more..

Nikita

Mobile: +91 91884 77559
Location: Maharashtra, Online (Launceston)
Qualification: BE

Experience: Manual testing jira tool SQL core jawa test cases writing good communication skills leadership  more..

Uzaif

Mobile: +91 91884 77559
Location: Maharashtra, Online (Launceston)
Qualification: Bachelor of computer science

Experience: Based in Aurangabad Maharashtra a graphic designer with over 2 years of experience and expertise in CorelDraw and Adobe tools  more..

Akansha

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Launceston)
Qualification: Btech

Experience: Wordpress developer html css javascript sql frontened development psd to html html to wordpress  more..

Prakul

Mobile: +91 91884 77559
Location: Delhi, Online (Launceston)
Qualification: BTech

Experience: Developed frontend components for clients' websites using NEXT JS HTML and CSS ● Used Flutter for development of Android and  more..

Ashutosh

Mobile: +91 91884 77559
Location: Jaipur, Online (Launceston)
Qualification: BCA

Experience: IoT cloud computing full stack development   more..

Saurabh

Mobile: +91 9446600368
Location: Punjab, Online (Launceston)
Qualification: B.Tech

Experience: Data structures and Algorithm Web development ReactJS NodeJs NextJS Express MongoDB SQL Artificial Intelligence Machine Learning MATLAB OpenFoam  more..

Arvind

Mobile: +91 9895490866
Location: bhopal, Online (Launceston)
Qualification: under graduate

Experience: Word-excel Microsoft office programming language and good communication  more..

Komal

Mobile: +91 91884 77559
Location: Maharashtra, Online (Launceston)
Qualification: Btech computer science

Experience: I am doing a course of software testing right now and now looking for a job I have a good  more..

Pallavi

Mobile: +91 9446600368
Location: Maharashtra, Online (Launceston)
Qualification: BE

Experience: I have knowledge about manual testing automation testing Jira tool api testing defect report |   more..

Aishwarya

Mobile: +91 89210 61945
Location: Maharashtra, Online (Launceston)
Qualification: Btech in Computer Science and Engineering

Experience: Proficient in computer science subjects Final year project - YouTube Toxic Comment Classifier build using nlp concepts and python libraries  more..

Sebastian

Mobile: +91 91884 77559
Location: Mumbai, Online (Launceston)
Qualification: Bachelor in Mechanical engineering

Experience: 1 year of experience as manual tester worked on multiple projects Have good knowledge of getting requirements writing and executing  more..

Akash

Mobile: +91 8301010866
Location: Maharashtra, Online (Launceston)
Qualification: BCA

Experience: I have knowledge of python and django with industry experience of 2 month also i know Sql java backend Technology  more..

Muhammed

Mobile: +91 91884 77559
Location: Kochi, Online (Launceston)
Qualification: Plus two

Experience: 2years of experience in python django developmentApplication for Python Django  more..

sanchit

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Launceston)
Qualification: btech

Experience: python sql power bi html css  more..

Niharika

Mobile: +91 91884 77559
Location: Chandigarh, Online (Launceston)
Qualification: Bca

Experience: Digital marketing Web development frontend  more..

Daki

Mobile: +91 91884 77559
Location: Gujarat, Online (Launceston)
Qualification: Master of engineering

Experience: Vmware SAN storage HPE Synergy server Network design and troubleshooting L2 and L3 switch OFC Linux   more..

Jayesh

Mobile: +91 9895490866
Location: Gujarat, Online (Launceston)
Qualification: B.C.A

Experience: I have 6 year of experience in Wordpress development I’m Wordpress backend developer an able to integrate custom theme development  more..

Hargun

Mobile: +91 91884 77559
Location: Chandigarh, Online (Launceston)
Qualification: B.E. Computer Engineering

Experience: Proficient in SQL database management and data analysis Experienced in problem-solving and debugging with a focus on performance optimization Skilled  more..

Mohd

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Launceston)
Qualification: MCA

Experience: I have done 3 plus month of internship I am web developer with experience of creating API using Nodejs Expressjs  more..

MATHANA

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Launceston)
Qualification: MCA

Experience: I possess skills in natural language processing understanding and generating text in multiple languages providing detailed explanations assisting with creative  more..

Nidhi

Mobile: +91 98474 90866
Location: Gujarat, Online (Launceston)
Qualification: BE IT

Experience: I am wordpress frontend developer I have a 4 years experience   more..

Manish

Mobile: +91 91884 77559
Location: Haryana, Online (Launceston)
Qualification: Pgdca

Experience: Six months intership ominous international software solutions resend bhave working on erp developer  more..

Ravindra

Mobile: +91 91884 77559
Location: Maharashtra, Online (Launceston)
Qualification: BE

Experience: Manual testing API testing  more..

Farsana

Mobile: +91 9895490866
Location: Kerala, Online (Launceston)
Qualification: B.tech in Electronics and Communication Engineering

Experience: Python | C | IoT | Arduino | Electronic circuit design and analysis | Project management | Effective communication &  more..

Richa

Mobile: +91 98474 90866
Location: Vadodara, Online (Launceston)
Qualification: BTech pursuing

Experience: Flexible using Canva and Figma for editing and creating design content since 2 years I work on social media designing  more..

Nihar

Mobile: +91 91884 77559
Location: Odisha, Online (Launceston)
Qualification: M.sc

Experience: Skills: Routing & switching network troubleshooting firewall setup VM server configuration Networking protocols like OSPF BGP EIGRP etc Work experience:  more..

Amritha

Mobile: +91 91884 77559
Location: Kerala, Online (Launceston)
Qualification: Graduation

Experience: Currently work as a flutter Developer  more..

Kumar

Mobile: +91 89210 61945
Location: Jharkhand, Online (Launceston)
Qualification: B.tech

Experience: Hi I am Kumar Ankur Currently working as an design engineer on auto cad since last 2 years I also  more..

Bharat

Mobile: +91 9446600368
Location: Gujarat, Online (Launceston)
Qualification: Master

Experience: Hi have a basic knowledge of web development and advanced in flutter development and I also work with firebase api  more..

George

Mobile: +91 8301010866
Location: kochi, Online (Launceston)
Qualification: mca

Experience: 4year experienced dot net developer also 1 year experienced in mvc trainingApplication for Asp net MVC  more..

Jabir

Mobile: +91 91884 77559
Location: Kuttippuram , Online (Launceston)
Qualification: B tech ece

Experience: Manual testing automation testing test case Bug report test execution selenium java sdlc stlc j meter jira api testing functionality  more..

abhinaya

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Launceston)
Qualification: under graduate

Experience: i am still an intern i have 0 experience just trying to learn new things i learnt html css python  more..

VINNY

Mobile: +91 89210 61945
Location: Kerala, Online (Launceston)
Qualification: B.TECH IN CSE

Experience: I am writing to express my strong interest in the fresher Software Testing Position at NestSoft As a post graduate  more..

Shashibhusan

Mobile: +91 9895490866
Location: Odisha, Online (Launceston)
Qualification: B tech. Civil engineering

Experience: I have 8 years of AutoCAD experience working in Cad design and drafting in Engineering and Architectural fields Also I  more..

purva

Mobile: +91 89210 61945
Location: Rajasthan, Online (Launceston)
Qualification: BSC mathematics computer science

Experience: I'm a graphic artist who creates concept design character design illustration digital art backgrounds and user interface I really love  more..

SABA

Mobile: +91 91884 77559
Location: Jhansi, Online (Launceston)
Qualification: M.Sc

Experience: Excel PowerPoint word data entry editing presentation web design   more..

Vidushi

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Launceston)
Qualification: Graduated

Experience: As a content writer I excel in creating engaging blogs social media posts and marketing content tailored for various platforms  more..

Komal

Mobile: +91 8301010866
Location: Maharashtra, Online (Launceston)
Qualification: MCA

Experience: Html css js java python  more..

Malar

Mobile: +91 98474 90866
Location: Madurai, Online (Launceston)
Qualification: Bsc computer science

Experience: Basics of python  more..

Kaja

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Launceston)
Qualification: B. Tech

Experience: I am good at programming skills like c Java Html CSS and I have strong computer skills I am very  more..

Sayed

Mobile: +91 9446600368
Location: Goa, Online (Launceston)
Qualification: B.Tech in Computer Science

Experience: Web development Team leader Digital Marketing & SEO Quick Learner | Resume for   more..

Parth

Mobile: +91 8301010866
Location: Gujarat, Online (Launceston)
Qualification: BTech cse-cs

Experience: Cybersecurity Professional with expertise in threat detection incident response penetration testing and vulnerability assessment with a strong focus on network  more..

Preeti

Mobile: +91 98474 90866
Location: Karnataka, Online (Launceston)
Qualification: BE

Experience: Manual testing SDLC STLC SQL  more..

Nancy

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Launceston)
Qualification: BTech

Experience: C++ Java Manual testing SDLC STLC Jira tool Agile Methodology MySQL HTML CSS JavaScript |   more..

sravan

Mobile: +91 9446600368
Location: Telangana, Online (Launceston)
Qualification: mtech cse

Experience: laravel developer with 3years expe |   more..

Anirudh

Mobile: +91 9895490866
Location: Surat, Online (Launceston)
Qualification: Bsc.it

Experience: I have 10 months of experience as an odoo developer   more..

Parvathi

Mobile: +91 89210 61945
Location: Kerala, Online (Launceston)
Qualification: M Tech

Experience: Experience in different types of testing like regression testing confirmation testing system testing etc Manual testing methodologies and documents preparation  more..

shashank

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Launceston)
Qualification: Bachelor of technology

Experience: My skills is solved the mathematical problems in various dimensions Working on basic of mathematics Understand the various phenomenon of  more..

SNEHA

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Launceston)
Qualification: LLM in Law

Experience: She has also worked under the Ministry of Law and Justicewhere she dealt with various cases related to corporate commercial  more..

Vasuki

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Launceston)
Qualification: Bachelor of science - computer science

Experience: C C++ java python javascript html css xml node Js dot net Ms-office Ms-excel google sheets digital marketing technical skills  more..

Nuha

Mobile: +91 91884 77559
Location: Kerala, Online (Launceston)
Qualification: Degree

Experience: Html css javascript jQuery scss tailwind react nextjs bootstrap figma adobe xd  more..

Rahina.

Mobile: +91 89210 61945
Location: Kerala, Online (Launceston)
Qualification: B.A, B. Ed. (Social science)

Experience: Skills 👉 Class management 👉 Planning 👉 Curriculum knowledge 👉 Lesson delivery 👉 Evaluation Experience 👉 Teaching 5 classes of  more..

Priyanka

Mobile: +91 9446600368
Location: Vikhroli - Mumbai, Online (Launceston)
Qualification: MCA

Experience: IsTqb certified Have 2 years of exp as manual tester in syntel ltd and 6 months experience in quality assurance  more..

Anandu

Mobile: +91 8301010866
Location: Cherthala, Online (Launceston)
Qualification: BTech Computer Science

Experience: I have more years of Experience in Computer field So also know MS Word Powerpoint Excel also I am working  more..

Saransh

Mobile: +91 89210 61945
Location: Punjab, Online (Launceston)
Qualification: B.Tech

Experience: linux pen-testing SEIM python bash scripting  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston
Internship/projects in launceston

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer