Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Townsville

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Townsville, chennai and europe countries. You can find many jobs for freshers related to the job positions in Townsville.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Townsville
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. .

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Sreehari

Mobile: +91 98474 90866
Location: Allapuzha , Online (Townsville)
Qualification: BTech

Experience: Html css javascript angular mongodb react nodejsApplication for Meanstack Developer Mean Stack  more..

Thasni

Mobile: +91 9895490866
Location: Perumbavoor, Online (Townsville)
Qualification: MCA

Experience: Working as a Software Engineer and completed a course on MERN Stack full developer   more..

Smruti

Mobile: +91 9895490866
Location: Bhubaneswar, Online (Townsville)
Qualification: Master in Application

Experience: Coding(c c++ java javascript php python) Photo Video editting Logo poster quote post design  more..

Aditya

Mobile: +91 8301010866
Location: Karnataka, Online (Townsville)
Qualification: Diploma in Engineering

Experience: English content curriculum developer IELTS & OET trainer proof reading soft skills training reasoning & verbal ability for competitive exams  more..

Shankar

Mobile: +91 91884 77559
Location: Bihar, Online (Townsville)
Qualification: BCA

Experience: Currently I am doing Java full stack development training in qspider gurgaon and I am about Oracle SQL Java HTML  more..

Anju

Mobile: +91 8301010866
Location: Kerala, Online (Townsville)
Qualification: Btech

Experience: Python & django proficiency Frontend technologies Version controlling API development DBMS  more..

Aishwarya

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Townsville)
Qualification: MCA

Experience: I am an ideal candidate for the position of Cyber Security for several compelling reasons With a strong educational background  more..

Salman

Mobile: +91 9895490866
Location: Karnataka, Online (Townsville)
Qualification: 12+

Experience: I have total 5+ years expirence Desktop support and networking in Wipro DNA |   more..

Aditya

Mobile: +91 8301010866
Location: Delhi, Online (Townsville)
Qualification: b.tech

Experience: hi currently i am working in Liugong India as wordpress developer  more..

Rahul

Mobile: +91 94975 90866
Location: Gujarat, Online (Townsville)
Qualification: BCA Bachelor Degree

Experience: I am an android developer I have 5 years plus experience and android with kotlin viper architecture  more..

Vishant

Mobile: +91 94975 90866
Location: Chandigarh, Online (Townsville)
Qualification: BCA

Experience: Adobe Photoshop Adobe ai Adobe xd Figma Ads banner design UI design  more..

Riddhi

Mobile: +91 91884 77559
Location: Gujarat, Online (Townsville)
Qualification: Mca

Experience: 3 years of experience in advance android Firebase room database rest api good designing etc   more..

Bharat

Mobile: +91 98474 90866
Location: Bangalore , Online (Townsville)
Qualification: Mca

Experience: On-page SEO off-page seo technical seo Backlink generation generate traffic and leads  more..

Bhumika

Mobile: +91 94975 90866
Location: Gujarat, Online (Townsville)
Qualification: Msc.IT

Experience: In development field I am freshers but I have experience in software testing I have knowledge and experience about workflow  more..

Sudarvizhi

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Townsville)
Qualification: B.Tech IT

Experience: Dear team I am Sudarvizhi V and I completed my graduate degree in 2022 As of now I completed the  more..

Amrita

Mobile: +91 91884 77559
Location: Trivandrum, Kerala , Online (Townsville)
Qualification: BTech

Experience: 1 year and 4 months of experience in odoo python  more..

Merin

Mobile: +91 98474 90866
Location: Kochi, Online (Townsville)
Qualification: Btech

Experience: Digital marketing and seo   more..

Vidhya

Mobile: +91 94975 90866
Location: Bangalore, Online (Townsville)
Qualification: Mca

Experience: React angular Nodejs netApplication for Angular JS  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer