Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Townsville

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Townsville, chennai and europe countries. You can find many jobs for freshers related to the job positions in Townsville.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Townsville
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Amal

Mobile: +91 9446600368
Location: Kerala, Online (Townsville)
Qualification: Btech in Computer Science Engineering

Experience: Asp net MVC Framework HTML CSS MySql Angular I am a computer science engineering graduate I am currently working as  more..

Tannu

Mobile: +91 91884 77559
Location: Haryana, Online (Townsville)
Qualification: MCA

Experience: I have 1 year of experience as a devops engineer with proficient skills in docker kubernetes terraform jenkins python promethus  more..

Dhivya

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Townsville)
Qualification: B.Sc Information Technology

Experience: Quality Assurance Tester with experience in designing test cases executing functional testing and collaborating with cross-functional teams Skilled in test  more..

GOPINADH

Mobile: +91 98474 90866
Location: Telangana, Online (Townsville)
Qualification: MA

Experience: AWS DevOps tools apache tomcat K8s Terraform python  more..

Subasree

Mobile: +91 8301010866
Location: Chennai, Online (Townsville)
Qualification: M.E

Experience: I have experience in training students and professionals I can handle python for sure | Resume for   more..

Sanjay

Mobile: +91 8301010866
Location: Jaipur , Online (Townsville)
Qualification: B.tech ( Mechanical engineering )

Experience: Production Engineer design Engineer mechanical Engineer fabrication Engineer auto cad solid works creo Ms office   more..

Subham

Mobile: +91 91884 77559
Location: Dibrugarh, Online (Townsville)
Qualification: PG diploma in Data Science

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Praveen

Mobile: +91 9895490866
Location: Delhi, Online (Townsville)
Qualification: BTech computer science , CEH

Experience: Vulnerability Scanning Penetration Testing Threat Detection Risk Management Continuous learning & development in Cybersecurity Threat & vulnerability research Intrusion detection  more..

Kashish

Mobile: +91 98474 90866
Location: Punjab, Online (Townsville)
Qualification: M.com

Experience: With two years of experience as a dedicated PTE (Pearson Test of English) trainer I bring comprehensive expertise to my  more..

Guna

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Townsville)
Qualification: Btech

Experience: I have the knowledge in python programming and libraries like numpy pandas  more..

Shenia

Mobile: +91 8301010866
Location: Kochi, Online (Townsville)
Qualification: BSC comp science& MCA

Experience: hi I was a software Engineer After marriage due to some personnel reason I took a Career break Web development  more..

Pratheepa

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Townsville)
Qualification: Diploma

Experience: I have one year experience in graphic design field from digital marketing company |   more..

Satyendra

Mobile: +91 9895490866
Location: Greater noida, Online (Townsville)
Qualification: B.tech

Experience: Solidwlorks Autocad vmc programming   more..

Aman

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Townsville)
Qualification: BCA

Experience: Selenium java cucumber Bdd framework HTML Api testing postman test cases writing bug reporting regression testing sanity testing smoke testing  more..

jisha

Mobile: +91 8301010866
Location: uae, Online (Townsville)
Qualification: mtech

Experience: react node express mongo db  more..

Mohd

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Townsville)
Qualification: Mca

Experience: Java kotlin dart flutter sqlite android studio vs code  more..

alin

Mobile: +91 9446600368
Location: Assam, Online (Townsville)
Qualification: Diploma in electronics and telecommunication

Experience: Html css javascript python  more..

Shravankumar

Mobile: +91 91884 77559
Location: Karnataka, Online (Townsville)
Qualification: 10

Experience: I am fast in typing I also learn about 3d design   more..

RizvanaKoonari

Mobile: +91 9446600368
Location: Palarivattom, Online (Townsville)
Qualification: Msc Computer Science

Experience: Recently completed 3 month software testing training course | Resume for   more..

Rehana

Mobile: +91 91884 77559
Location: Jammu and Kashmir, Online (Townsville)
Qualification: MSC.IT

Experience: Learned various programming languages such as C C++ Java HTML Python Data structures Php etc  more..

R.Nikitha

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Townsville)
Qualification: BE ECE

Experience: Hands on experience in automation testing and manual testing  more..

Ravi

Mobile: +91 98474 90866
Location: Jharkhand, Online (Townsville)
Qualification: M.A, M.Phil (Mass Communication)

Experience: Dear Sir Madam My name is Ravi Shankar Kr and I am a working professional in the field of Media  more..

M.

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Townsville)
Qualification: M. Sc., m. Phil., maths

Experience: I have knowledge of core java python c# sql mysql data analytics and have worked as junior developer and teacher  more..

Anaha

Mobile: +91 91884 77559
Location: Kerala, Online (Townsville)
Qualification: Btech

Experience: Knowledge in SDLC and STLC writing test cases manual and automation testing Jira postman selenium with java SQL  more..

Kajal

Mobile: +91 91884 77559
Location: Maharashtra, Online (Townsville)
Qualification: Bsc computer science

Experience: Experience in Adobe experience manager target tool Developing campaigns using javascript html css Knowledge of python linux Tools like Metasploit  more..

kishor

Mobile: +91 8301010866
Location: Maharashtra, Online (Townsville)
Qualification: BCCA

Experience: As a React Native Developer i have 1 2 years of experience of building cross platform application where i have  more..

MOHD

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Townsville)
Qualification: Diploma (civil) B.tech (civil)

Experience: An Autocad Drafter is responsible for using computer-aided design (CAD) software to create technical drawings for a variety of projects  more..

Vipitha

Mobile: +91 9895490866
Location: Palakkad , Online (Townsville)
Qualification: Iti

Experience: I year experience in computer operator and programming assistant   more..

Hrithick

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Townsville)
Qualification: B com Business process service

Experience: CustomerSupportExecutive(ReceivableManagement) 1 Facilitatethesegregationofthecustomer invoicesamongthecollectionexecutives 2 Trackthemilestonebaseprogressatacustomerlevel 3 Segregateswiththeinvoicingissueforreconciliation4 Recordsallthecontactinformationofalltheclientsforfuturefollow-ups5 Classifiedanalyticaldataofoutstandingdatafordecisionmaking 6 Auto-re-mindersandalertsforoverduebills 7 Asystemofrecordingfollow-uphistoryforeachinvoice(AuditTrail) ProcessExecutive Basically We Works To Us  more..

Sharmina

Mobile: +91 9895490866
Location: Kerala, Online (Townsville)
Qualification: Btech

Experience: Manual functional testing Postman  more..

Alok

Mobile: +91 9895490866
Location: Punjab, Online (Townsville)
Qualification: BCA

Experience: I am a dedicated and experienced mobile application developer with 5+ years of expertise in Flutter development having successfully published  more..

Vishal

Mobile: +91 89210 61945
Location: Madhya Pradesh, Online (Townsville)
Qualification: B.E

Experience: Hello This side Vishal kumar upadhyay and I have 3yrs of experience in python django and I have skills like  more..

vasanth

Mobile: +91 89210 61945
Location: chennai, Online (Townsville)
Qualification: BE(computer science)

Experience: Django python HTML CSS javascript SQLlite MVT agile devops git | Resume for   more..

Nirmal

Mobile: +91 9895490866
Location: Jodhpur , Online (Townsville)
Qualification: Bachelors in Architecture

Experience: Skills - photoshop - Indesign - creative thinking - concept development - poster making in photoshop - mood boards in  more..

Sunil

Mobile: +91 8301010866
Location: Maharashtra, Online (Townsville)
Qualification: MCA

Experience: python Django ML html css javascript SQL |   more..

Aditya

Mobile: +91 91884 77559
Location: Maharashtra, Online (Townsville)
Qualification: Bsc animation

Experience: Manual and automation testing  more..

vani

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Townsville)
Qualification: B.tech

Experience: flutter dart provider firebase git google map apis payment gateway integrations   more..

Nitin

Mobile: +91 8301010866
Location: Haryana, Online (Townsville)
Qualification: B tech

Experience: Having 2 years of experience in WordPress development  more..

Punam

Mobile: +91 9895490866
Location: Maharashtra, Online (Townsville)
Qualification: MA

Experience: 1 My office administration is done Admin Job and also worked in the field of admin and teacher in school  more..

Nithin

Mobile: +91 9895490866
Location: Telangana, Online (Townsville)
Qualification: B.tech(computer science and engineering)

Experience: Html css automation testing tools  more..

Gokul

Mobile: +91 9895490866
Location: Kerala, Online (Townsville)
Qualification: B.Tech

Experience: I have strong knowledge in Software testing I learned various testing strategies and tools like selenium post man jmeter and  more..

Vaishnav

Mobile: +91 9446600368
Location: Kerala, Online (Townsville)
Qualification: Degree (bba)

Experience: 1 yr internship ui ux and graphics design Adobe xd Photoshop illustrater | Resume for   more..

Pawan

Mobile: +91 8301010866
Location: Rajasthan, Online (Townsville)
Qualification: B.A

Experience: I am a passionate and results-driven IT trainer with 8+ years of experience in the information technology industry My goal  more..

Nehamol

Mobile: +91 9895490866
Location: idukki, Online (Townsville)
Qualification: B.Tech

Experience: manual testing sql java html css  more..

Christo

Mobile: +91 9446600368
Location: Kerala, Online (Townsville)
Qualification: BTech Electronics & Communication

Experience: Experienced in seo smm sem and digital marketing training   more..

Suman

Mobile: +91 9446600368
Location: West Bengal, Online (Townsville)
Qualification: M.A IN ENGLISH

Experience: More than 15 years of teaching experience I have done NTT course and very passionate about teaching Can teach English  more..

Rutvik

Mobile: +91 91884 77559
Location: Gujarat, Online (Townsville)
Qualification: HSC

Experience: I am a Flutter developer and I have a 2 years of experience in Flutter  more..

Ajay

Mobile: +91 98474 90866
Location: Delhi , Online (Townsville)
Qualification: Data science masters

Experience: Python: Numpy Matplotlib Pandas Scikit learn Seaborn KNN Regression Classification etc techniques of Machine learning Power BI DAX Et python  more..

Aman

Mobile: +91 9895490866
Location: Delhi, Online (Townsville)
Qualification: Bachelor in Computer Application

Experience: Experienced cybersecurity professional skilled in vulnerability assessments threat hunting and incident response I have created fraud detection dashboards using Splunk  more..

Archana

Mobile: +91 98474 90866
Location: Punjab, Online (Townsville)
Qualification: Masters

Experience: Communication teaching curriculum development coordination office administration lesson planning CTET Qualified 2+ years of experience in the ESL IELTS PTE  more..

Somil

Mobile: +91 9895490866
Location: greater Noida West, Online (Townsville)
Qualification: B.Tech CSE

Experience: Data Engineering professional looking to switch to backend developer profile with 2 years of Industry experience in organizing building interpreting  more..

Shofick

Mobile: +91 8301010866
Location: West Bengal, Online (Townsville)
Qualification: Btech In Cse

Experience: 3 years of experience in full stack as Flutter developer and nodejs developer with freelancing and startup |   more..

Jacquiline

Mobile: +91 91884 77559
Location: Gujarat, Online (Townsville)
Qualification: Student

Experience: Copy pasting Writing and editing skills Research and analysis skills Creativity and storytelling ability Ability to meet deadlines and work  more..

Ashish

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Townsville)
Qualification: B.ed

Experience: Subject expertise Lesson planning Assessment and feedback Classroom management Curriculum development Technology integration Collaborations  more..

Vishal

Mobile: +91 9446600368
Location: Rajasthan, Online (Townsville)
Qualification: Diploma

Experience: I have 2 years of experience in product designing I use framer and Figma for Ui design I’m curr Working  more..

Siddharth

Mobile: +91 98474 90866
Location: Kerala, Online (Townsville)
Qualification: Msc Microbiology

Experience: 4 years of teaching experience in various coaching centre across Kerala and life skills development trainee  more..

Devendra

Mobile: +91 89210 61945
Location: Maharashtra, Online (Townsville)
Qualification: B.sc

Experience: Manual testing SDLC STLC TEAM HANDLING Decision Making |   more..

Sahishnuta

Mobile: +91 91884 77559
Location: Paris, Online (Townsville)
Qualification: Masters

Experience: Python Machine Learning 6 yrs python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial  more..

Piku

Mobile: +91 9895490866
Location: West Bengal, Online (Townsville)
Qualification: B.tech

Experience: Main skill set is python Other than that i know flask SQL django postman jira react js  more..

Subhajit

Mobile: +91 8301010866
Location: West Bengal, Online (Townsville)
Qualification: B.Tech

Experience: Good and coding ( C++ Python Java ) Have Knowledge on Cloud Computing Have worked on web development ( Node  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville
Internship/projects in townsville

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer