Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Australia

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Australia, chennai and europe countries. You can find many jobs for freshers related to the job positions in Australia.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Australia
Search Engine Marketing (SEM) The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Omkar

Mobile: +91 8301010866
Location: Telangana, Online (Australia)
Qualification: Btech

Experience: cyber security Ethical hacking Pen testing Python Java SQL DBMS  more..

Sonu

Mobile: +91 91884 77559
Location: Maharashtra, Online (Australia)
Qualification: MBA

Experience: As a quality analyst to read the requirment and test the functionality find bugs and report it is my responsibility  more..

Gagan

Mobile: +91 91884 77559
Location: Maharashtra, Online (Australia)
Qualification: Masters In Computer application

Experience: 2yrs of experience Manual Testing SDLC STLC Agile Jira tool UAT Integration testing End to End etc   more..

sumayya

Mobile: +91 91884 77559
Location: kodungallur, Online (Australia)
Qualification: ITI

Experience: MY SQL python   more..

Husna

Mobile: +91 91884 77559
Location: Kerala, Online (Australia)
Qualification: Btech

Experience: Leadership communication coding computer knowledge content writer programming quick learner  more..

Ajithkumar

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Australia)
Qualification: BE-EEE

Experience: I have 2 years experience Asp net c# MVC asp net core SQL and react js  more..

Mohit

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Australia)
Qualification: b.tech mechanical

Experience: ihave skiils such that Mechanical design software like auto cad catia crio solid works Communication Team leader  more..

Asif

Mobile: +91 8301010866
Location: Maharashtra, Online (Australia)
Qualification: Graduation

Experience: Html css javascript jQuery bootstrap python django  more..

Poonam

Mobile: +91 9446600368
Location: Haryana, Online (Australia)
Qualification: Mba

Experience: Research on various topics assigned by the company Write creative articles Add images videos to the article Proofreading the article  more..

Solanki

Mobile: +91 89210 61945
Location: Gujarat, Online (Australia)
Qualification: Pgdcaa

Experience: I have 1 year experience in SQL software also I have known about asp net   more..

Sanjay

Mobile: +91 9895490866
Location: Gujarat, Online (Australia)
Qualification: MCA

Experience: I am flutter App and web developer I have 1 5 years of experience in flutter development |   more..

Akshay

Mobile: +91 91884 77559
Location: Calicut, Online (Australia)
Qualification: B Tech - Computer science and engineering

Experience: Python full stack developer in djangoApplication for Python Django  more..

Sidram

Mobile: +91 9895490866
Location: Bengaluru, Online (Australia)
Qualification: BE(ECE)

Experience: Sql manual testing core java | Resume for   more..

Aparnasree

Mobile: +91 9446600368
Location: Thrissur, Online (Australia)
Qualification: B.tech

Experience: Application support engineer Manual functional testing Oracle sql Communication Client management Analytical skill Problem solving skills CRM Trobleshooting skill  more..

Jatin

Mobile: +91 89210 61945
Location: Jammu and Kashmir, Online (Australia)
Qualification: B.tech in CSE

Experience: I am a Python developer who likes to solve complex problems I work as a freelancer I am also good  more..

jay

Mobile: +91 91884 77559
Location: Maharashtra, Online (Australia)
Qualification: BE in Computer Engineering

Experience: python Selenium BeautifulSoup Django Sql Web Scraping  more..

Sheetal

Mobile: +91 89210 61945
Location: Karnataka, Online (Australia)
Qualification: MCA

Experience: I have over two years of experience working with Python Django and SQL during which I have developed a strong  more..

Akshaya

Mobile: +91 9895490866
Location: Kochi, Online (Australia)
Qualification: B. Tech

Experience: I have a good knowledge in python and django My skills and qualification are relevant for this job requirement Application  more..

Nikhil

Mobile: +91 8301010866
Location: thane, Online (Australia)
Qualification: B.E

Experience: I am dotnet full stack developer with 7+ years of experience Looking for part time opportunity Application for Asp net  more..

Natasha

Mobile: +91 9895490866
Location: Delhi, Online (Australia)
Qualification: b.tech

Experience: python Manual Testing JIRA Tool Selenium Python Agile ChatGPT Testcase Active Listerning Adaptability Communication  more..

JAY

Mobile: +91 91884 77559
Location: Gujarat, Online (Australia)
Qualification: B.E.

Experience: From the inception of Clubhouse in GIFT City [first project] I have been engaged in supervising the design and development  more..

Chandana

Mobile: +91 8301010866
Location: Karnataka, Online (Australia)
Qualification: MCA

Experience: SIEM Splunk IBM Qrader firewall |   more..

Sandhiya

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Australia)
Qualification: BCA

Experience: My soft skills include Team work Leadership Active listening and Time management My hard skills include programming and web development  more..

Kavitha

Mobile: +91 9895490866
Location: Coimbatore, Online (Australia)
Qualification: Bsc.CS

Experience: 2 8 years of IT experience in development team | Resume for   more..

Chaitanya

Mobile: +91 8301010866
Location: Maharashtra, Online (Australia)
Qualification: Diploma in mechanical engineering

Experience: I have completed Diploma in mechanical engineering and i have 4 year's experience in design engineering and I am using  more..

Saurav

Mobile: +91 9895490866
Location: Uttarakhand, Online (Australia)
Qualification: Pursuing BCA

Experience: Hello! I'm Saurav Dhapola a passionate cybersecurity student currently pursuing a Bachelor of Computer Applications (BCA) My primary areas of  more..

Ajit

Mobile: +91 89210 61945
Location: New Delhi, Online (Australia)
Qualification: BCA

Experience: Dear sir ma'am I am looking opportunity for software testing as a fresher | Resume for   more..

Akshata

Mobile: +91 8301010866
Location: Pune, Online (Australia)
Qualification: MBA IN MARKETING

Experience: 1 9 years Experience On-page seo Off-page seo Google search console Google Analytics Seo tools Social media marketing Keywords research  more..

Sangamithra

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Australia)
Qualification: M.Sc Physics

Experience: Time Management Communication Fast Learner Technical Skill- Python Programming Done a internship at IIA Bangalore I have to collect data  more..

Jacquelin

Mobile: +91 8301010866
Location: Kerala, Online (Australia)
Qualification: msc cs

Experience: html css js bootstrap mysql jquery php laravel git  more..

Pavithra

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Australia)
Qualification: B.Com

Experience: Skills: 1 Tally ERP 9 & Tally Prime 2 MS Office 3 Front end Developer Experience : 1 I had  more..

Adarsh

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Australia)
Qualification: Btech

Experience: I have a good knowledge of programming and web development also have some knowledge regarding power bi  more..

Guruprasad

Mobile: +91 89210 61945
Location: Bangalore, Online (Australia)
Qualification: BE

Experience: Manual testing api testing automation testing | Resume for   more..

vankadaru

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Australia)
Qualification: B tech

Experience: I had sound knowledge on java j2ee html css javascript on top of that I completed course on IBM and  more..

Sakshi

Mobile: +91 9446600368
Location: Haryana, Online (Australia)
Qualification: Masters in commerce

Experience: Figma Adobe xd user research visual design interaction design wireframing and prototyping  more..

Mohit

Mobile: +91 9895490866
Location: Delhi, Online (Australia)
Qualification: Under Graduation

Experience: I am proficient in adobe creative suite software's like Photoshop Illustrator InDesign XD and Premier Pro I have 3 years  more..

Zaveriya

Mobile: +91 9446600368
Location: Karnataka, Online (Australia)
Qualification: BCA

Experience: Basically I have recently completed my bachelor's degree so I am fresher while i have completed degree of BCA there  more..

Hruturaj

Mobile: +91 91884 77559
Location: pune, Online (Australia)
Qualification: B.sc Animation

Experience: I have 3 years of experience in graphic designing and my skills are - 1 Typography 2 Vector Illustration 3  more..

Jacqueline

Mobile: +91 91884 77559
Location: Maharashtra, Online (Australia)
Qualification: B.ed

Experience: As an adept online educator I offer a diverse skill set and deep expertise tailored for virtual classrooms With a  more..

ksh

Mobile: +91 9895490866
Location: manipur, Online (Australia)
Qualification: BE cse

Experience: IoT engineer skilled in thingsboard network server javascript and python | Resume for   more..

Babariya

Mobile: +91 8301010866
Location: Gujarat, Online (Australia)
Qualification: Bachelor's

Experience: I am a python django developer with no prior experience write me something I can write in technology and experience  more..

Srinivasula

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Australia)
Qualification: Bachelor of Technology

Experience: Aspiring DevOps Engineer having technical skills Linux python AWS docker  more..

SUBUHAN

Mobile: +91 89210 61945
Location: Kerala, Online (Australia)
Qualification: B.E mechanical

Experience: Python django html css javascript bootstrap react |   more..

Aubair

Mobile: +91 9895490866
Location: Jammu and Kashmir, Online (Australia)
Qualification: B.Tech

Experience: Networking computer hardware and software firewall vpn antivirus ITSM  more..

Laxmi

Mobile: +91 8301010866
Location: Delhi, Online (Australia)
Qualification: Graduation

Experience: Hii I am a uiux designer and as an uiux designer creating the user interface and user research including wireframing  more..

MohanGaneshMunagala

Mobile: +91 91884 77559
Location: Bangalore, Online (Australia)
Qualification: Bachelors of computer applications

Experience: Manual testing API Testing database testing automation testing | Resume for   more..

Jannat

Mobile: +91 91884 77559
Location: Maharashtra, Online (Australia)
Qualification: M.sc

Experience: Python MySQL Java boostrap JavaScript jQuery HTML CSS Ms word Ms Excel C Intern of full Stack developer  more..

Mridula

Mobile: +91 98474 90866
Location: Kerala, Online (Australia)
Qualification: Diploma

Experience: Python Django Html Css Javascript Sql Git Rest Api i am a python django intern at luminar technolab where i  more..

Jaydeep

Mobile: +91 8301010866
Location: Ghatlodia Ahmedabad , Online (Australia)
Qualification: Diploma mechanical

Experience: 20 plus year in Drafting and design   more..

Koribilli

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Australia)
Qualification: BTech

Experience: I am having knowledge in Data science python java up to oops concepts   more..

Himanshu

Mobile: +91 9895490866
Location: Delhi, Online (Australia)
Qualification: btech cse

Experience: docker kubernetes jenkins terraform aws eks sonarqube maven jfrog nexus shell scripting python git linux  more..

Gurjant

Mobile: +91 8301010866
Location: Punjab, Online (Australia)
Qualification: BTech CSE

Experience: I have proficient knowledge of python django pandas html css I have made differ Project using these technologies I am  more..

Shobhit

Mobile: +91 91884 77559
Location: Dehradun, Online (Australia)
Qualification: Bsc

Experience: Skilled in frontend technologies likhe html css frameworks like tailwind and bootstrap javascript react  more..

Nandish

Mobile: +91 8301010866
Location: Karnataka, Online (Australia)
Qualification: B.E in Cse

Experience: sql test plan test case ms office jira funtional testing  more..

Ann

Mobile: +91 98474 90866
Location: Cochin, Online (Australia)
Qualification: BTech computer science

Experience: Done internship in software testing from Camrinfolks kochi Specialised in manual and automated testing   more..

Vishal

Mobile: +91 98474 90866
Location: Vadodara, Online (Australia)
Qualification: Mca

Experience: Skills : html css js jQuery bootstrap WordPress basic php Experience : completed 3 month internship in WordPress framework  more..

Nazia

Mobile: +91 9895490866
Location: Jammu and Kashmir, Online (Australia)
Qualification: Btech

Experience: Programming c c++ java dart Software installation and management Troubleshooting Knowledge of networking  more..

NarasimhaMurthy

Mobile: +91 8301010866
Location: Andhra Pradesh, Online (Australia)
Qualification: Btech

Experience: I'm having 2 4 years of experience in Aws DevOps Engineer at 2124 ventures web and mobile application development company  more..

Hepsiba

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Australia)
Qualification: Btech (ECE)

Experience: Manual testing Agile process Jira tool  more..

Chanchalla

Mobile: +91 8301010866
Location: Telangana, Online (Australia)
Qualification: B.tech

Experience: C-programming language Microsoft word Microsoft excel Microsoft Power point Presentation skills  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia
Internship/projects in australia

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer