Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Brisbane

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Brisbane, chennai and europe countries. You can find many jobs for freshers related to the job positions in Brisbane.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Brisbane
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. . This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Jayesh

Mobile: +91 91884 77559
Location: Gujarat, Online (Brisbane)
Qualification: BE

Experience: Dear Hiring Manager I am writing to express my interest in the Mechanical Design Engineer position at your company With  more..

Tejasvi

Mobile: +91 9446600368
Location: Delhi, Online (Brisbane)
Qualification: Bachelor’s

Experience: I have experience with Adobe creative suite (photoshop illustrator InDesign lightroom premier pro) -3 years Canva - 5 years Website  more..

Monit

Mobile: +91 9895490866
Location: West Bengal, Online (Brisbane)
Qualification: b.tech

Experience: i have 5 5 years of design exp |   more..

Amit

Mobile: +91 91884 77559
Location: Maharashtra, Online (Brisbane)
Qualification: Bachelor of engineering

Experience: Vapt ethical Hacker cybersecurity  more..

Akash

Mobile: +91 9895490866
Location: Tezpur, Online (Brisbane)
Qualification: B. Com

Experience: Video editing skills SEO Web design email marketing  more..

SIMRAN

Mobile: +91 8301010866
Location: Delhi, Online (Brisbane)
Qualification: Graduation

Experience: With a dedication to fostering student growth and creating inclusive learning environments I bring proven expertise in innovative teaching strategies  more..

Abijith

Mobile: +91 8301010866
Location: Kerala, Online (Brisbane)
Qualification: Bachelor's in animation

Experience: I have over four years of experience working with Adobe Photoshop Illustrator After Effects and Premiere Pro creating high-quality illustrations  more..

Sneha.

Mobile: +91 89210 61945
Location: Kerala, Online (Brisbane)
Qualification: Bsc computer science

Experience: I'm completed a python full stack and artificial intelligence course at soften technologies  more..

Aysha

Mobile: +91 98474 90866
Location: West Bengal, Online (Brisbane)
Qualification: Master of visual arts

Experience: As a graphic designer with a keen eye for detail I bring a wealth of skills and experience to every  more..

Jatin

Mobile: +91 8301010866
Location: mohali, punjab, Online (Brisbane)
Qualification: Bsc non medical

Experience: I am wordpress developer having 1 4 years experience and also having basic knowledge in Shopify wix kajabi joomla |  more..

Aasima

Mobile: +91 9895490866
Location: Dindigul, Tamil Nadu, Online (Brisbane)
Qualification: BE,cse

Experience: Flutter dart git firebase retrofit roomdb php html css SQL kotlin Java Android api  more..

Kunal

Mobile: +91 9895490866
Location: Maharashtra, Online (Brisbane)
Qualification: Msc IT

Experience: Java c c++ html AI programming  more..

Sofiya

Mobile: +91 9895490866
Location: Kollam, Online (Brisbane)
Qualification: MCA

Experience: Manual testing Application for Software Testing  more..

Mac

Mobile: +91 89210 61945
Location: mizoram , Online (Brisbane)
Qualification: B.tech

Experience: Graphic design logo design character design and craftings  more..

Sayooj

Mobile: +91 9446600368
Location: Vatakara , Online (Brisbane)
Qualification: BSc Computer science

Experience: Html 5 css5 javascript python django Bootstrap Angular git MysqlApplication for Python Django  more..

SANWOUO

Mobile: +91 9446600368
Location: Dschang, Online (Brisbane)
Qualification: Data Scientist

Experience: https: www linkedin com in brell-sanwouo python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning  more..

Kavya

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Brisbane)
Qualification: B.SC IT

Experience: Had a 2 5 years of experience as a Senior System Associate in Infosys Did a development role in banking  more..

Nishanth

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Brisbane)
Qualification: BCA

Experience: I am Nishanth V basically web developer my skills HTML CSS JAVASCRIPT REACTJS PYTHON SQL This is my skills   more..

Saimi

Mobile: +91 9895490866
Location: Ernakulam, Online (Brisbane)
Qualification: MCA

Experience: Skills : Manual testing Automation testing Selenium TestNG Java SQL  more..

jishma

Mobile: +91 98474 90866
Location: Kerala, Online (Brisbane)
Qualification: BTech

Experience: Manual testing jira |   more..

Sreehari

Mobile: +91 98474 90866
Location: Kerala, Online (Brisbane)
Qualification: Bachelor of engineering in ECE

Experience: Completed internship in software testing from beasant technologies and knowledge in python html SQL Java odoo Currently working on a  more..

Dona

Mobile: +91 91884 77559
Location: Kochi, Online (Brisbane)
Qualification: MSc zoology

Experience: Provided on-site professional development training to biology teachers on classroom management and teaching strategies Performed Classroom management curriculum design lesson  more..

Salahudheen

Mobile: +91 9446600368
Location: ernakulam, Online (Brisbane)
Qualification: Bachler or computer application

Experience: person able to look for fresher python job as a fresher with no experience Application for Python Django  more..

Aniket

Mobile: +91 9895490866
Location: Maharashtra, Online (Brisbane)
Qualification: BE

Experience: Proficient in the MERN stack (MongoDB Express js React js Node js) with experience in full-stack development Actively contribute to  more..

Prashant

Mobile: +91 8301010866
Location: Karnataka, Online (Brisbane)
Qualification: B.E

Experience: Flutter Dart Mobile application development Cross Platform Mobile Application Development Firebase Riverpod ASP NET Web API Entity Framework Rest API  more..

Seyd

Mobile: +91 9446600368
Location: Aluva, Online (Brisbane)
Qualification: Bca

Experience: I am a 2020 BCA graduate and have done an internship in python - django from one team solutions Application  more..

Swathy

Mobile: +91 91884 77559
Location: Kerala, Online (Brisbane)
Qualification: Btech

Experience: Software testing intern in luminar technolab kochi Manual testing SDLC STLC Test planning Test case execution agile model java sql  more..

Chinnu

Mobile: +91 9895490866
Location: Trivandrum, Online (Brisbane)
Qualification: MCA

Experience: 6 month internship in manual and automation testing Knows java selenium crossbrowser testing automation testing manual testing jira mantis postman  more..

Vansh

Mobile: +91 89210 61945
Location: Maharashtra, Online (Brisbane)
Qualification: Pursuing Third Year B.E.

Experience: I am currently working as a Django developer at VPN Digital Services building an OSINT criminal tracking software for law  more..

Akash

Mobile: +91 91884 77559
Location: West Bengal, Online (Brisbane)
Qualification: B.Tech

Experience: Technical Skills: HTMl CSS JavaScript MySql BootStrap Python programming Django C Internship: Full-Stack Web Development ( 2024 ) Web development  more..

KASHISH

Mobile: +91 8301010866
Location: Nagpur , Online (Brisbane)
Qualification: BBA In marketing

Experience: I have 3 month experience in seo digital marketing and social media marketing   more..

Sweta

Mobile: +91 9895490866
Location: Gujarat, Online (Brisbane)
Qualification: B tech

Experience:  5+ years of experience in Cyber Security Operations  3 years of experience in Email security  2+ years  more..

Roshani

Mobile: +91 9446600368
Location: Maharashtra, Online (Brisbane)
Qualification: BTech

Experience: java Automation testing Manual testing |   more..

Adhil

Mobile: +91 8301010866
Location: Kerala, Online (Brisbane)
Qualification: B.com

Experience: Python Html Css Sql react I have completed a Diploma Course on Python Full-Stack program   more..

vaishnavi

Mobile: +91 91884 77559
Location: Maharashtra, Online (Brisbane)
Qualification: BE

Experience: Skills:Html CSS javascript python SQL Django During my internship gained hands-on experience with HTML CSS JavaScript and Python along with  more..

Ayushi

Mobile: +91 9895490866
Location: Noida, Online (Brisbane)
Qualification: MBA IT

Experience: I worked as a quality analyst and I have hands-on experience in manual testing and API testing I am looking  more..

Hemant

Mobile: +91 9446600368
Location: Maharashtra, Online (Brisbane)
Qualification: Bachelor of Engineering

Experience: I have 2 5 years experience in software testing I am proficient in various types of testing like functional regression  more..

Gowtham

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Brisbane)
Qualification: B E Automobile Engineering

Experience: Good knowledge in Manual testing writing test cases and automation testing using selenium webdrivers Frameworks such as TestNg Junit and  more..

Gaurav

Mobile: +91 8301010866
Location: Uttarakhand, Online (Brisbane)
Qualification: Diploma in information technology

Experience: Information technology skills encompass a broad range of abilities related to the use development and management of technology in various  more..

Annie

Mobile: +91 8301010866
Location: Mumbai , Online (Brisbane)
Qualification: MSc in Software Technology

Experience: Oracle PLSQL python python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Chitransh

Mobile: +91 9446600368
Location: Rajasthan, Online (Brisbane)
Qualification: MCA

Experience: I'm working so many android projects bill payment apps education fun-based application freelancing platform and many more   more..

Priya

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Brisbane)
Qualification: DIPLOMA

Experience: Html css wordpress seo   more..

Rizwan

Mobile: +91 91884 77559
Location: Maharashtra, Online (Brisbane)
Qualification: B. E.

Experience: As a Data Analyst with 2 years of experience I have a strong foundation in data analysis visualization and interpretation  more..

abhishek

Mobile: +91 8301010866
Location: Delhi, Online (Brisbane)
Qualification: b.tech

Experience: 3 month experience in BPO company 6 month internship training in software testing  more..

Padmaja

Mobile: +91 91884 77559
Location: Pune, Online (Brisbane)
Qualification: BE

Experience: Python programming HTML CSS javascript Linux commands git git bash | Resume for   more..

SEETHALA

Mobile: +91 9446600368
Location: Kannur, Online (Brisbane)
Qualification: Bachelor of Computer Application

Experience: Selenium webdriver Manual testing Testcases Java Sql Python Jmeter Postman JunitApplication for Software Testing  more..

Smriti

Mobile: +91 9895490866
Location: Delhi, Online (Brisbane)
Qualification: BA LLB

Experience: I am thrilled to announce that I have recently resigned from my previous position as a Legal Associate and I  more..

Vibinston

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Brisbane)
Qualification: BE

Experience: I'm looking for a WordPress web developer role I have 3 years of experience as a WordPress web developer   more..

Sandhiyaa

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Brisbane)
Qualification: BCA

Experience: As a skilled UI UX Designer I specialize in crafting intuitive and visually appealing user interfaces My expertise in design  more..

Surender

Mobile: +91 98474 90866
Location: Faridabad , Online (Brisbane)
Qualification: B.sc it

Experience: Digital marketing wordpress cms manage   more..

Shweta-chalageri

Mobile: +91 9895490866
Location: Gulbarga,karnataka, Online (Brisbane)
Qualification: BE in computer science

Experience: Hi I have 1yearr of experience in react and Javascript and worked as a junior developer in NVI PvtLtd company  more..

Ajeesh

Mobile: +91 91884 77559
Location: cochin, Online (Brisbane)
Qualification: MCA

Experience: Dear sir madam I am sending this application for the position of PHP developer I have 6+ years of experience  more..

Manisha

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Brisbane)
Qualification: M.A

Experience: I have 3 years of experience in wordpress & 1 year of experience in shopify development  more..

sharda

Mobile: +91 9895490866
Location: Maharashtra, Online (Brisbane)
Qualification: Bachalor of engineering (IT)

Experience: Flutter sdk dart unit testing state management Getx Bloc push notifications ci cd agile methodology app deployment Having an experience  more..

SILPA

Mobile: +91 9446600368
Location: ERNAKULAM, Online (Brisbane)
Qualification: B.TECH (ECE)

Experience: I have completed 6 months training course in software testing (manual and automation testing)   more..

Shadab

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Brisbane)
Qualification: Bsc

Experience: Have 6 years experience in graphic design   more..

Megha

Mobile: +91 91884 77559
Location: . Kerala , Online (Brisbane)
Qualification: Bca graduate

Experience: Worked as front end and back end developer for three months in techciti software consulting private limited company as a  more..

Nitish

Mobile: +91 8301010866
Location: Maharashtra, Online (Brisbane)
Qualification: B.Tech in Information Technology

Experience: Flutter- Working on flutter with about 5 years from now  more..

Kavita

Mobile: +91 91884 77559
Location: Madhya Pradesh, Online (Brisbane)
Qualification: MCA

Experience: My skill I design complete website on my site and use elementor in wordpress   more..

Ankit

Mobile: +91 9446600368
Location: Ahmadabad City, Online (Brisbane)
Qualification: master

Experience: python django html css and 6months experienceApplication for Python Django  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane
Internship/projects in brisbane

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer