Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks

  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits

  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation

  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups

  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines

  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool

  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions

  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation

  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report

  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign

  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign

  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis

  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis

  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports

  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

Download Syllabus - Google Adwords (PPC)
  Course Fees    
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Google Adwords (PPC) Jobs in Cairns

Enjoy the demand

Find jobs related to Google Adwords (PPC) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Cairns, chennai and europe countries. You can find many jobs for freshers related to the job positions in Cairns.

  • Google Ads Specialist
  • Google Ads Expert
  • PPC Campaign Manager
  • Digital Marketing Executive
  • Campaign Manager
  • Paid Ads Expert
  • PPC Executive
  • Google Ads Manager
  • Digital Ads Expert
  • Google Ads Trainer

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Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Cairns
Google Adwords (PPC) When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure. Our experts can teach you all you need to know about Google Advertisements, from setting up an account to creating ads and running them efficiently while analyzing the results. PPC user data is beneficial to your SEO strategy. One of the most basic advantages of using Google AdWords is the ability to influence the audience with the most effective bargain they might be interested in. Nestsoft's Google AdWords training is one of the most effective and thorough available. This digital marketing tool could also be an honest way for any company to deliver important messages in front of their target customers. When a firm creates a monthly ad campaign, Google will adhere to the ad-spend cap that the company establishes, as well as select target audiences globally or domestically. Customers who search for relevant terms on Google Search and Maps will see a Google Ad. Brands can use Google AdWords to promote to their target audience when they are researching their product category on the search engine. It allows you to contact potential clients based on their Cairns.

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List of Training Institutes / Companies in Cairns

  • YourCourses | Location details: 29 Shields St, Cairns City QLD 4870, Australia | Classification: Training centre, Training centre | Visit Online: | Contact Number (Helpline): +61 1300 698 020
  • TotalSafetyServices | Location details: Cnr Water and Minnie Streets, 30 Minnie Street, Cairns City QLD 4870, Australia | Classification: Business management consultant, Business management consultant | Visit Online: totalsafety.com.au | Contact Number (Helpline): +61 7 4051 1378
  • CairnsAviationSkillsCentre(CASC) | Location details: 1 Tom McDonald Dr, Cairns North QLD 4870, Australia | Classification: Aviation training institute, Aviation training institute | Visit Online: aviationaustralia.aero | Contact Number (Helpline): +61 7 4034 8101
  • TAFEQueenslandCairnsCampus | Location details: Gatton, Newton, Eureka and, Wilkinson St, Manunda QLD 4870, Australia | Classification: Vocational college, Vocational college | Visit Online: tafeqld.edu.au | Contact Number (Helpline): +61 1300 308 233
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  • StrategixCairns | Location details: 481 Mulgrave Rd, Cairns City QLD 4870, Australia | Classification: School, School | Visit Online: strategix.edu.au | Contact Number (Helpline): +61 1300 872 464
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courses in Cairns
Cairns is located on a narrow coastal plain surrounded mostly by mountain ranges. As the region became more accessible, Cairns' inland natural landscape attracted attention as an Area of ​​Natural Beauty. Tourism has given Cairns further economic growth and stability. These communities have made a lasting contribution to Cairns, once home to Queensland's second largest Chinatown. The city of Cairns was originally built on a narrow, sandy , strip of land and the first town plan of 1877 used a grid pattern to create residential blocks. Why is this important? The Cairns area is historically significant due to its natural landforms, which greatly influenced the choice of site and the development of the city of Cairns and the surrounding hinterland. The timber industry has changed significantly since the 1988 World Heritage List of Queensland Wet Tropics, which stretches along the coast from Townsville to Cooktown, and most of Far North Queensland's remaining sawmills now mill plantation timber. Encouraged by the Queensland Government, tourists were attracted to the area, especially in the 20th century, and this led to the development of another very influential industry in Cairns. Buildings and areas in and around Cairns were used for various military purposes and the proximity of the conflict caused the evacuation of many local residents to the south. Natural resources such as gold and tin and natural resources such as timber have historically played an important role in the development of the region as they provided the impetus for the establishment of Cairns Harbour.

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