Google Adwords (PPC) Training by Experts

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Our Training Process

Google Adwords (PPC) - Syllabus, Fees & Duration

  • Introduction to Paid Advertising

    • What is Paid advertising
    • Benefits of Paid advertising
    • Business objectives in paid ads
    • Branding Campaign
    • Direct marketing campaign
    • Paid advertising channels
    • Paid Bidding Strategies
    • Premium Ad Networks
  • Introduction to Google Ads(PPC)

    • Overview of Google Ads
    • Account Setup
    • Billing Methods
    • Old Version vs. New version
    • Google Ads Interface Tour
    • Basic Google ads Terminology
    • Recent updates in Google Ads
    • Account structure in Google Ads
    • Account Limits
  • PPC(Pay Per Click Campaign)

    • Types of Campaigns
    • Defining the objective of the campaign
    • Location Targeting
    • Language Settings
    • Google Partners
    • Bidding Strategies
    • Defining the Budget
    • Ad Scheduling
    • Ad delivery and Ad Rotation
  • AdGroups and Keywords Setup

    • What is Ad Group?
    • How to set up Ad Groups
    • Keyword Research
    • Keyword Match Types
    • Broad Match
    • Broad Match Modifier
    • Phrase Match
    • Exact Match
    • Negative Match
    • Keyword Planner Tool
    • Creating a Plan with Estimations
    • Adding Keywords to Ad Groups
  • Ad Formats and Guidelines

    • Types of Ads
    • Expanded Ad Format
    • Responsive Ad Format
    • Call Only Ad
    • Structure of Ad
    • Elements of Effective Ads
    • Writing the Ad Copy
    • Final URL of Ad
    • URL Options
    • Mobile URL Option
    • Best and Worst Ads Examples
    • Google Ads Guidelines
    • Copyrights & Trademark Guidelines
  • Google Ads Auction and Bidding

    • What is Ads Auction
    • What is Ad Rank
    • What is Quality Score
    • How to improve Quality Score
    • Improving Ad Relevance
    • Improving Landing Page Experience
    • Improving the CTR
    • What is Actual CPC?
    • How QS affects the Cost?
    • Types of CPC’s
    • Bidding Strategies
    • Auction Insights Tool
  • Ad Extensions

    • Sitelinks Extension
    • Callout Extension
    • Structured Snippet
    • Call Extension
    • Message Extension
    • Location Extension
    • Affiliate Location Extension
    • Price & Promotion Extension
    • App Extension
    • Automated Extensions
  • Conversion Tracking

    • What is Conversion
    • Types of Conversions
    • Website Conversion
    • App Conversion
    • Call Conversion
    • Offline Conversions
    • Implementation Conversion Tracking
    • Practical Case Study
    • Analyzing Conversion Reports
    • ROI Calculation
  • Campaign Reports Analysis

    • Key Performance Indicators (KPIs)
    • Different Levels of Data Analysis
    • Segmenting Data
    • Filtering Data
    • Column Customization
    • Search Terms Report
    • Auction Insights Report
    • Keyword Reports
    • Automated Rules
    • Dimensions Report
  • Display Ads Campaign

    • What is Display Ads
    • Objectives of Display Campaign
    • Bidding Strategies
    • Budget Settings
    • Audience Targeting Methods
    • Demographic Targeting
    • Content-based Targeting
    • Automated Targeting
    • Types of Ad Formats
    • Creating Custom Ads
    • Conversion Tracking
    • Gmail Ads
    • Creating a Gmail Ads Campaign
  • Remarketing Campaign

    • What is Remarketing
    • How to build audience list
    • Types of Remarketing Audience
    • Website audience
    • App Audience
    • Customer List
    • Custom Remarketing List
    • Create a Remarketing Campaign
    • Remarketing Ads
    • Conversion Tracking
    • Common troubleshooting issues.
    • Measuring Results of Campaign
  • Video Marketing with YouTube

    • Why video marketing?
    • Setting a Video Campaign
    • The objective of Video marketing
    • Instream Ads
    • Discovery Ads
    • YouTube Targeting options
    • Bidding Types
    • Type of YouTube Ads
    • Creating a YouTube Ad
    • Remarketing Lists on YouTube
    • Reporting and Analysis
  • Shopping Ads Campaign

    • What are Shopping ads
    • Shopping Campaign Setup
    • Google Merchant Centre
    • Datafeed Setup
    • Types of Datafeed
    • Datafeed Properties
    • Adgroups and Product groups
    • Bidding strategies
    • Reporting and Analysis
  • Mobile Marketing Campaign

    • Why Mobile marketing
    • Types of Mobile marketing campaigns
    • Creating Universal app campaign
    • Bidding Strategies
    • Location & Budget settings
    • Ad Formats
    • Conversion Tracking
    • Reports
  • Google Ads Tools

    • Opportunities Tool
    • Account Access Levels
    • Change History Tool
    • PPC Manager Account (My Client Center)
    • Google Ads Editor
    • Google Scripts
    • Business Manager
    • Account Linking

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Google Adwords (PPC) Jobs in Cairns

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  • Paid Ads Expert
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  • Google Ads Trainer

Google Adwords (PPC) Internship/Course Details

Google Adwords (PPC) internship jobs in Cairns
Google Adwords (PPC) However, many of them are operated at a loss, resulting in businesses missing out on the tremendous potential to boost their return on investment. One of the most appealing features of Google AdWords is the ability to choose the time and day when you want your ads to appear. This digital marketing tool could also be an honest way for any company to deliver important messages in front of their target customers. When a firm creates a monthly ad campaign, Google will adhere to the ad-spend cap that the company establishes, as well as select target audiences globally or domestically. Google AdWords allows you to identify precise keywords that people will be searching for and direct them to a relevant page on your website to increase the likelihood of conversion. When compared to traditional advertising, Google Ads is more cost-effective, and the benefits multiply for large organizations because you can effectively scale ad expenditure. It allows you to contact potential clients based on their Cairns. Advanced Google Ads employment from Nestsoft' was conducted as a live training in our own home, with our specialist trainers clearly explaining the results for the marketing notion. Nestsoft's Google AdWords training is one of the most effective and thorough available. PPC ads are not affected by algorithm modifications.

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List of Training Institutes / Companies in Cairns

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 courses in Cairns
Tourism has given Cairns further economic growth and stability. The climatic conditions in the Cairns area were found to be ideal for growing sugar cane at degrees and this led to the establishment of the sugar industry. The remote location of the city depended on the port and also led to the development of railways, trams, roads and later an airport, taking into account the growing need to transport goods, equipment and people to the development area. A large number of American troops were stationed in the region during those years, but there is now little physical evidence of those years of unrest. Another very important industry in the region is tourism which has led to the development of transport and commercial infrastructure throughout the study area . On the other hand, the city of Babinda developed in an unplanned way along the tramway built in and then along the national highway perpendicular to the tramway. The Cairns area is of historical importance for the development of an agricultural industry suited to the special tropical climate. These communities have made a lasting contribution to Cairns, once home to Queensland's second largest Chinatown. This in turn greatly affected the population of the Cairns area - initially Melanesian and Chinese labor moved in and southern Europeans, especially Italians, later moved into industry. The initial result was the construction of road through the interior of Kuranda, which provides an evacuation route and access to the bases and infrastructure located there.

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