Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Canberra

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Canberra, chennai and europe countries. You can find many jobs for freshers related to the job positions in Canberra.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Canberra
Search Engine Marketing (SEM) Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

L

Mobile: +91 98474 90866
Location: Karnataka, Online (Canberra)
Qualification: Mca

Experience: Java python html css dbms SQL cloud computing |   more..

Aayush

Mobile: +91 94975 90866
Location: Patratu, Online (Canberra)
Qualification: 12pass

Experience: I used for canava for 2year experience for logo design   more..

Thomaskutty

Mobile: +91 91884 77559
Location: kochi, Online (Canberra)
Qualification: ba

Experience: interior design driving sal3s  more..

Neha

Mobile: +91 8301010866
Location: Dhule , Online (Canberra)
Qualification: MBA-IT

Experience: 6 months experience at Synchronik as a jr developer and project co-ordinator   more..

Veldandi

Mobile: +91 89210 61945
Location: Telangana, Online (Canberra)
Qualification: Post graduation

Experience: Manual testing SDLC STLC automation Testing Selenium Web driver Java  more..

Abitha

Mobile: +91 89210 61945
Location: Kerala, Online (Canberra)
Qualification: B. Tech

Experience: About 4 to 5 year experience on php along with framework such as laravel and knowledge of frontend technologies like  more..

Namita

Mobile: +91 89210 61945
Location: Maharashtra, Online (Canberra)
Qualification: B.A in economics

Experience: Completed a course of Full Stack Web development from ITVEDANT institute Thane I have learned skills like SQL HTML CSS  more..

Abhijit

Mobile: +91 91884 77559
Location: Vadodara , Online (Canberra)
Qualification: B.E COMPUTER SCIENCE AND ENGINEER

Experience: Computer hardware networking pc troubleshooting install os python programming web development tech support   more..

Vanshil

Mobile: +91 8301010866
Location: Gujarat, Online (Canberra)
Qualification: Bachelor of engineering in computer engineering

Experience: Hi myself Vanshil Currently pursuing in final year of computer engineering I had done with two projects at college level  more..

Aastha

Mobile: +91 9895490866
Location: Chhattisgarh, Online (Canberra)
Qualification: MCA

Experience: 3+ years of experience in WordPress development in which I have worked on Theme customization Security related issues troubleshooting ACF  more..

dharmendra

Mobile: +91 9895490866
Location: Bangalore , Online (Canberra)
Qualification: BFA

Experience: Print Media Adobe illustrator Photoshop animatic Premiere Pro Adobe after effects Blender3D Spine 2D UI design Figma   more..

Nayana

Mobile: +91 91884 77559
Location: Trivandrum , Online (Canberra)
Qualification: BTech

Experience: 1 year experience as a software testing Trainee Manual Testing  more..

Yash

Mobile: +91 94975 90866
Location: Uttar Pradesh, Online (Canberra)
Qualification: BTECH CSE

Experience: Actively pursuing a preeminent role in computer science leveraging extensive acumen in DSA DAA DBMS Networks IoT cybersecurity and ethical  more..

Maria

Mobile: +91 98474 90866
Location: Kerala, Online (Canberra)
Qualification: MCA

Experience: Core PHP wordpress HTML CSS Bootstrap JavaScript  more..

Ankul

Mobile: +91 9895490866
Location: Jharkhand, Online (Canberra)
Qualification: B.Tech

Experience: Java python c language embedded system IoT microcontroller Web development   more..

Jatin

Mobile: +91 9895490866
Location: Amritsar, Online (Canberra)
Qualification: Btech CSE 3rd year Student

Experience: Web development -3 years C++ development- 2 years Supervised ML - 0 5 years Video Editing Graphic Designing Event Management  more..

Ankit

Mobile: +91 8301010866
Location: Chandigarh, Online (Canberra)
Qualification: BCA

Experience: I working as a mean stack developer in debugged pro from jan 2022 - present I worked in multiple projects  more..

Arivarasan

Mobile: +91 8301010866
Location: Tamilnadu, Online (Canberra)
Qualification: B.E(ECE)

Experience: I have 6 years and 7 months of experience in the Odoo Python framework (ERP) as a backend developer I  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra
Internship/projects in canberra

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer