Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Devonport

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Devonport, chennai and europe countries. You can find many jobs for freshers related to the job positions in Devonport.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Devonport
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. . The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Sirisha

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Devonport)
Qualification: Btech

Experience: Html AWS css SQL python  more..

Prajakta

Mobile: +91 9895490866
Location: Maharashtra, Online (Devonport)
Qualification: BE

Experience: I m fresher Manual testing  more..

athul

Mobile: +91 89210 61945
Location: Kerala, Online (Devonport)
Qualification: +2

Experience: angular nodejs expressjs mongodb ejs typescript javascript jquery html css aws docker jenkins  more..

Prajakta

Mobile: +91 91884 77559
Location: Pune, Online (Devonport)
Qualification: B-Tech

Experience: I am Prajakta Gholap I have 2+years experience of python developer I get to know job opportunity in your company  more..

Malkhan

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Devonport)
Qualification: Undergraduate

Experience: I have 1 and half years of experience in flutter Programming languages that I know are: Dart Java Html Css  more..

Riddhi

Mobile: +91 91884 77559
Location: Goa, Online (Devonport)
Qualification: Bachelor of engineering

Experience: SDLC STLC manual testing automation testing oops concept c core Java (fresher)Application for Software Testing  more..

Swati

Mobile: +91 91884 77559
Location: Odisha, Online (Devonport)
Qualification: MSC BED

Experience: Chemistry Teacher: Lab experiments curriculum design student engagement subject expertise   more..

Khushi

Mobile: +91 9446600368
Location: Madhya Pradesh, Online (Devonport)
Qualification: B.Sc

Experience: Leadership Quality Digital Marketing Public Speaking Social Media Influencer Personality development and communication Selling Ability Collaboration  more..

Bhaskar

Mobile: +91 9895490866
Location: Assam, Online (Devonport)
Qualification: B.Design

Experience: I am a proactive designer with hands-on experience in graphic design and UI UX design I am a reliable competent  more..

Saikrishna

Mobile: +91 98474 90866
Location: Telangana, Online (Devonport)
Qualification: BTech (CSE)

Experience: I have experience in flutter development in Android and iOS apps  more..

Suhita

Mobile: +91 9895490866
Location: West Bengal, Online (Devonport)
Qualification: MCA

Experience: Python Full Stack development | Resume for   more..

Himani

Mobile: +91 89210 61945
Location: Haryana, Online (Devonport)
Qualification: bca datascience

Experience: html css python java sql data visulization  more..

Ramamoorthy

Mobile: +91 9446600368
Location: Perambalur, Online (Devonport)
Qualification: BE(ECE)

Experience: Java Selenium agail troubleshooting scrum methodology Good Communication skill and I have a 6months experiences in software Automation testing Application  more..

Jahit

Mobile: +91 89210 61945
Location: Assam, Online (Devonport)
Qualification: Bachelors of Technlogy(CS)

Experience: Web Network API security testing Nessus Burpsuite Bash scripting CLoud security Phishing simulation DDOS simulation etc  more..

Aswin

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Devonport)
Qualification: Bachelor of Engineering

Experience: 2years of experience in manual testing in mobile and desktop platforms Written and revamped test cases Sign-off several projects single  more..

Neelima

Mobile: +91 9446600368
Location: Hyderabad , Online (Devonport)
Qualification: Btch

Experience: Manual testing   more..

Vasudev

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Devonport)
Qualification: Master of computer applications

Experience: I have 1 5 years of experience in mobile app development I have honed my skills in Flutter Dart RESTful  more..

Abhilash

Mobile: +91 98474 90866
Location: Odisha, Online (Devonport)
Qualification: Btech

Experience: 1 Expertise in teaching diverse mathematical concepts from algebra to calculus 2 Proficient in coding languages (Python Java) for interactive  more..

Afna

Mobile: +91 98474 90866
Location: Malappuram , Online (Devonport)
Qualification: B.Tech

Experience: Electronics and Communication engineering graduate(2020 passout) and completed 4 months Python training(full stack developer) Application for Python Django  more..

Akshatha

Mobile: +91 91884 77559
Location: Karnataka, Online (Devonport)
Qualification: Bachelor of engineering

Experience: Java sql database management system python  more..

Vaishnavi

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Devonport)
Qualification: Bachelor of Engineering

Experience: I know Html5 and CSS3 and UX Graphic design I had experienced with home tutor and data entry I am  more..

Arunjith

Mobile: +91 8301010866
Location: Alappuzha , Online (Devonport)
Qualification: Bsc Electronics

Experience: As a self learned developer I am a skilled fresher who has hands on experience on Python Django and React  more..

Yashas

Mobile: +91 91884 77559
Location: Karnataka, Online (Devonport)
Qualification: Bachelor of Engineering

Experience: I'm skilled in Vagrant and Linux services AWS Docker kubernetes Python programming bash scripting   more..

Asma

Mobile: +91 91884 77559
Location: chennai, Online (Devonport)
Qualification: Btech CSE

Experience: software development fullstack development reactjs nodejs tailwindcss wix  more..

ALLAPARTHI

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Devonport)
Qualification: Btech

Experience: Manual testing SQL Html Css  more..

Hemanth

Mobile: +91 91884 77559
Location: Karnataka, Online (Devonport)
Qualification: Bachelor of engineering

Experience: I had a 2 years of experience In autocad Sketchup vray enscap rendering software drafting of 2D & 3D understanding  more..

Sanjay

Mobile: +91 91884 77559
Location: Karnataka, Online (Devonport)
Qualification: BE Mech

Experience: Manual testing MySql Core Java STLC Process SDLC Process Functional testing regression testing big life cycle communication skills beta testing  more..

Rekha

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Devonport)
Qualification: Diploma in Electrical and Electronics Engineering

Experience:  More than 10+years of experience of AutoCAD Designer in the different field  Familiar in AutoCAD 2007 to 2012  more..

Priyanka

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Devonport)
Qualification: MCA

Experience: Have 1 year experience in manual testing in previous company and currently working as a manual tester for 5 months  more..

Fanish

Mobile: +91 9895490866
Location: Delhi, Online (Devonport)
Qualification: M.Tech

Experience: WORK EXPERIENCE Software Engineer Jul 2022 – Jan 2024 Amantya Technologies Gurgaon • Utilized Wireshark packet sniffer and analysis tool  more..

Madhu

Mobile: +91 91884 77559
Location: Andhra Pradesh, Online (Devonport)
Qualification: BTech

Experience: AWS Devops testing Jmeter Loadrunner performance engineer  more..

MEERA

Mobile: +91 98474 90866
Location: kerala,cochin,Edapally, Online (Devonport)
Qualification: B.E-CS

Experience: I am fresher now i am studying techolas techology i have completed manual testing now i am studying automation testing  more..

Pooja

Mobile: +91 9446600368
Location: Haryana, Online (Devonport)
Qualification: B.tech m.tech

Experience: Computer science html Java python css c c++ and all computer related subjects  more..

Shyni

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Devonport)
Qualification: BCA

Experience: I have 5 year's of experience in designing field and I can create user interface design web and mobile application  more..

abhishek

Mobile: +91 8301010866
Location: Karnataka, Online (Devonport)
Qualification: Bca

Experience: HTML5 CSS javascript bootstrap 5 wordpress ui ux designing figma |   more..

Gayatri

Mobile: +91 91884 77559
Location: Maharashtra, Online (Devonport)
Qualification: Master of pharmacy(software testing course)

Experience: Manual testing jira agile methodology sql core java selenium api testing  more..

Tejaswini

Mobile: +91 91884 77559
Location: Telangana, Online (Devonport)
Qualification: Btech

Experience: 3 years of experience in manual testing Api Testing and DB testing Knowledge in automation selenium Java |   more..

Archana

Mobile: +91 91884 77559
Location: Mangalore karnataka, Online (Devonport)
Qualification: BTech and Mtech

Experience: Currently working as a software testing trainer in skilled techy Worked as QA in manappuram finance company Worked as software  more..

Fathima

Mobile: +91 91884 77559
Location: Kochi, Online (Devonport)
Qualification: Btech Computer science and engineering

Experience: Hi I am interested in the python developer position I have five years of experience as a Software Engineer I  more..

Rohit

Mobile: +91 89210 61945
Location: Rajasthan, Online (Devonport)
Qualification: BCA

Experience: I worked as a senior graphic designer in Storify Solutions All graphic based design are rather assist by me or  more..

anjana

Mobile: +91 89210 61945
Location: Kerala, Online (Devonport)
Qualification: B.Sc Computer Science

Experience: I have basic knowledge in python html c Java and MySQL I would like to start this job as a  more..

Sivakumar

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Devonport)
Qualification: MCA

Experience: Hi Sir Madam I'm Sivakumar  I'm Google certified and 4 years of experience UI UX Designer I have completed the  more..

Kunchala

Mobile: +91 9446600368
Location: Telangana, Online (Devonport)
Qualification: Btech

Experience: I have done projects based on python in noise reduction in web data based on the dynamic user interest and  more..

Sourab

Mobile: +91 8301010866
Location: Telangana, Online (Devonport)
Qualification: Undergraduate in Artificial Intelligence

Experience: Well versed with programming languages such as Python C and C++ I have worked with Worked with Dell Technologies for  more..

Vaishali

Mobile: +91 98474 90866
Location: Pune, Online (Devonport)
Qualification: MSC cs

Experience: Software testing both in manual as well as automation   more..

Vydhyanath

Mobile: +91 98474 90866
Location: Hyderabad, Online (Devonport)
Qualification: B. Tech

Experience: 1 core java 2 manual testing 3 automation testing 5 my sqlApplication for Software Testing  more..

Aaythkhan

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Devonport)
Qualification: Ssc

Experience: Iam in henna artic my best skill henna design  more..

Pranjali

Mobile: +91 9895490866
Location: Karnataka, Online (Devonport)
Qualification: Btech

Experience: I am writing to express my strong interest in the Network Engineer position at Vmware as advertised As a recent  more..

Alfia

Mobile: +91 9446600368
Location: Kerala, Online (Devonport)
Qualification: Bcom computer application

Experience: Computer knowledge software testing ms word excel powerpoint self motivated active listening quickly learning team work accounting manual testing automation  more..

Aswin

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Devonport)
Qualification: B.E

Experience: Manual testing jira Automation testing - selenium testng cucumber |   more..

Aadesh

Mobile: +91 9446600368
Location: Gujarat, Online (Devonport)
Qualification: Bachelor of engineering

Experience: Flutter dart flutter web 3rd party sdks firebase socket team leading launched app on both platform  more..

Athulya

Mobile: +91 91884 77559
Location: Kochi, Online (Devonport)
Qualification: Mca

Experience: 2 5 year of experience in testing  more..

Rahul

Mobile: +91 9895490866
Location: Karnataka, Online (Devonport)
Qualification: BE in information science and engineering

Experience: Python networking MySQL data science data structures |   more..

Ayushi

Mobile: +91 98474 90866
Location: Kolkata, Online (Devonport)
Qualification: Undergraduate

Experience: I am currently enrolled in National Institute of Fashion and Technology third year and have relevant skill set like Research  more..

Rishi

Mobile: +91 9895490866
Location: Chandigarh, Online (Devonport)
Qualification: BE

Experience: I am working as python developer now I can work as part time python trainer https: youtu be _Ju5s8OLB5k my  more..

Khushi

Mobile: +91 91884 77559
Location: Kekri (Ajmer), Online (Devonport)
Qualification: BCA, MBA(Information Technology /Marketing)

Experience: 1 Knowing fundamental of Digital marketing concepts and practices 2 Knowing SEO and SMM 3 Know how to use  more..

Shouvik

Mobile: +91 91884 77559
Location: Bengaluru, Online (Devonport)
Qualification: M.Sc

Experience: More than 9 years of experience in the analytics field Having good proficiency on Python machine learning data analytics statistics  more..

Md

Mobile: +91 89210 61945
Location: Telangana, Online (Devonport)
Qualification: Masters

Experience: I have very good communication skills both written and verbal I am good team player and very co operative I  more..

Dinesh

Mobile: +91 9446600368
Location: Karnataka, Online (Devonport)
Qualification: BCA

Experience: I possess excellent communication skills allowing me to convey ideas clearly and effectively with diverse groups I am a quick  more..

PRATIK

Mobile: +91 91884 77559
Location: Maharashtra, Online (Devonport)
Qualification: BCA

Experience: I have 1 year experience in flutter developer position i worked in Deepmainds Infotech Pvt Ltd  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport
Internship/projects in devonport

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer