Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Perth

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Perth, chennai and europe countries. You can find many jobs for freshers related to the job positions in Perth.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Perth
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. .

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Krati

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Perth)
Qualification: 12th pass

Experience: * Proficient in Java * Content Writing * Beginner in front end development * Team work and Outreach Programs   more..

Dhivya

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Perth)
Qualification: B.Sc Information Technology

Experience: Quality Assurance Tester with experience in designing test cases executing functional testing and collaborating with cross-functional teams Skilled in test  more..

Showlath

Mobile: +91 9895490866
Location: Kozhikode , Online (Perth)
Qualification: Msc computer science

Experience: Python full stack developer trainee at quest innovative solutions Application for Python Django  more..

Anoop

Mobile: +91 91884 77559
Location: Kochin, Online (Perth)
Qualification: Bsc computer science

Experience: Skills:python Django HTML JAVASCRIPT CSS MySQL PHPJQUERY EXPERIENCE : I am currently studied in intenship for python fullstack angular development  more..

Aiswarya

Mobile: +91 91884 77559
Location: Kochi, Online (Perth)
Qualification: Btech

Experience: Intern as python Django developerApplication for Python Django  more..

Anju

Mobile: +91 9446600368
Location: Delhi, Online (Perth)
Qualification: B.ed

Experience: Worked in school as teacher coordinator academic head counselor principal and curriculum developer  more..

Tanya

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Perth)
Qualification: B.Tech cse

Experience: With experience spanning web development internships at EROS MONEY and TechnoHacks Edu Tech as well as a Salesforce Administrator virtual  more..

Bineesha

Mobile: +91 8301010866
Location: Kerala, Online (Perth)
Qualification: B.Tech Computer science engineering

Experience: Skills are html css django bootstrap python c cpp javascript jquery json ajax Jquery ui java(few)  more..

Heena

Mobile: +91 9895490866
Location: Gujarat, Online (Perth)
Qualification: M.sc IT

Experience: Mvc html asp net webservices  more..

manoj

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Perth)
Qualification: BE

Experience: Sql manual testing corejava html css javascript selenium  more..

Kb

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Perth)
Qualification: Dfa

Experience: Know very well Adobe Illustrator Adobe Photoshop Adobe indesign Skills: poster design Logo design Layout Graphic in Adobe Illustrator page  more..

Prabhat

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Perth)
Qualification: MCA

Experience: A software engineer skilled in DevOps proficient in the LAMP stack Node js and various CI CD tools Experienced in  more..

Shubham

Mobile: +91 91884 77559
Location: Maharashtra, Online (Perth)
Qualification: BCA

Experience: Skills 1 Html 2 Css 3 Bosstrap 4 Js 5 C language 6 Flutter 7 Dart 8 Node js 9  more..

Gayathri

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Perth)
Qualification: B E, B.Ed

Experience: Good teaching skill C c++ python Html and css One year experience in process executive One year experience in business  more..

Athira

Mobile: +91 98474 90866
Location: Kerala, Online (Perth)
Qualification: MCA

Experience: I am writing to express my strong interest in the fresher Software Testing Position at NestSoft As a post graduate  more..

SUBUHAN

Mobile: +91 91884 77559
Location: Kerala, Online (Perth)
Qualification: B.E mechanical

Experience: Python django html css javascript bootstrap react |   more..

Priyadharshini

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Perth)
Qualification: MCA

Experience: Python and django front end developer  more..

Jagruti

Mobile: +91 91884 77559
Location: Maharashtra, Online (Perth)
Qualification: BE

Experience: I am flutter developer I have 2 years of experience I have developed applications   more..

lingudu

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Perth)
Qualification: B.tech

Experience: AUTO CAD CATIA ANSYS basic C python  more..

Pratik

Mobile: +91 89210 61945
Location: Maharashtra, Online (Perth)
Qualification: B E in electrical engineering

Experience: More than 3 years of experience on AutoCAD Electrical of design and drafting in various control automation   more..

Mithilesh

Mobile: +91 9446600368
Location: Haryana, Online (Perth)
Qualification: B.tech

Experience: Web development DBMS Java  more..

Shariar

Mobile: +91 91884 77559
Location: West Bengal, Online (Perth)
Qualification: B.Tech Under Graduate

Experience: 1 Over 6 years of experience in graphic design 2 Expert in adobe creative suite (Illustrator Photoshop Xd) 3 UI  more..

Pogula

Mobile: +91 98474 90866
Location: 6-48 narakkapet vill nallabelly mdl Warangal rural dist, Online (Perth)
Qualification: Fresher

Experience: Lightly I know about php and HTML  more..

Neeraj

Mobile: +91 9446600368
Location: aurangabad, Online (Perth)
Qualification: MBA

Experience: digital marketing social media canva team leader business development   more..

AKHIL

Mobile: +91 9446600368
Location: Kerala, Online (Perth)
Qualification: Diploma

Experience: Exceptional organisation and presentation abilities ● Strong knowledge of Microsoft Office suite and Macromedia Dreamweaver MX ● Sound familiarity with  more..

Harshit

Mobile: +91 91884 77559
Location: Haryana, Online (Perth)
Qualification: Bachelor Of Technology

Experience: I have worked as a backend developer intern in a startup on python and django stack Application for Python Django  more..

Deepak

Mobile: +91 91884 77559
Location: Telangana, Online (Perth)
Qualification: Degree

Experience: 2 experience in flutter developer  more..

Kokila

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Perth)
Qualification: MBA

Experience: I have experience in SEO and in HR Recuteir I worked as junior seo for 9 months and 10 months  more..

Arjun

Mobile: +91 9895490866
Location: Kerala, Online (Perth)
Qualification: Diploma in Civil Engineering

Experience: - 8 years of industry experience as an AutoCAD draughtsman - Worked in Building design Steel detailing and Estimation |  more..

Jigar

Mobile: +91 89210 61945
Location: Gujarat, Online (Perth)
Qualification: Diploma in computer and CEH

Experience: Nmap nessus burp suit wire Shark SQL maps footprinting enumeration scanning Website security testing  more..

Vishal

Mobile: +91 8301010866
Location: Kerala, Online (Perth)
Qualification: B.sc mathematics

Experience: Experience:Internship Currently I am doing a internship in python django full stack at Luminar Technolab Kakkanad  more..

Shubham

Mobile: +91 89210 61945
Location: Maharashtra, Online (Perth)
Qualification: MCS

Experience: Dear Sir Madam My name is Shubham Patil I found your job opening for the position of QA Engineer I  more..

Gavendra

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Perth)
Qualification: B.Tech CS

Experience: My Skills are python and Django with multi Databases so I can 10 out of 7 rating to skills   more..

Ashish

Mobile: +91 89210 61945
Location: Punjab, Online (Perth)
Qualification: Btech cse

Experience: Hello! I'm Ashish a dedicated software developer with two years of hands-on experience in NET Core SQL NET Web API  more..

RASHMI

Mobile: +91 98474 90866
Location: Maharashtra, Online (Perth)
Qualification: Btech

Experience: Teaching content development creative writing Mathematics Science Conceptual teaching  more..

Sejal

Mobile: +91 91884 77559
Location: Pune Narayan peth, Online (Perth)
Qualification: BFA diploma

Experience: I have tow years of experience in using Photoshop illustrator and Corel draw Skills :- Graphic design Editing Typography Illustration  more..

Md

Mobile: +91 9446600368
Location: Delhi, Online (Perth)
Qualification: BCA

Experience: Having approx 2 years of experience as a Manual and Automation Test Engineer in Web based E-Commerce domain with strong  more..

Kajal

Mobile: +91 98474 90866
Location: Karnataka, Online (Perth)
Qualification: Bachelor's degree

Experience: Skills : Framer Figma Ux designer Usability testing interaction designer Visual designs  more..

Pratiksha

Mobile: +91 9895490866
Location: Maharashtra, Online (Perth)
Qualification: BE

Experience: API TESTING using Postman Database testing Functional testing Health care domain project E-commerce domain project Manual testing  more..

Ankush

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Perth)
Qualification: BE

Experience: I have 4+ years of experience selenium with Java Manual Automation testing API testing Performance testing |   more..

Vishnu

Mobile: +91 91884 77559
Location: Malappuram, Online (Perth)
Qualification: MCA

Experience: Hey iam vishnu k iam mca graduate currently iam doing software testing course in kochi i have already completed mannual  more..

Param

Mobile: +91 91884 77559
Location: Gujarat, Online (Perth)
Qualification: Bachelor's Degree

Experience: I have experience in Software Testing I know unit testing black box testing non functional testing I have good knowledge  more..

santhosh

Mobile: +91 8301010866
Location: Chennai, Online (Perth)
Qualification: B.com

Experience: Adobe Photoshop Illustrator and Autodesk Maya Begineer in Blender & after effects I worked image Applications catalogues & Brouchers &  more..

Pranay

Mobile: +91 91884 77559
Location: Kerala, Online (Perth)
Qualification: BTech computer science engineering

Experience: Recent CS grad skilled in react javascript and python Looking to start career in software development  more..

Joji

Mobile: +91 91884 77559
Location: Kerala, Online (Perth)
Qualification: Graduation

Experience: Web developer Frontend developer Back end developer App developer  more..

Meetu

Mobile: +91 91884 77559
Location: Punchkula, haryana, Online (Perth)
Qualification: BFA

Experience: My name is Meetu Sharma I worked in safety circle India pvt ltd as a graphic designer I have knowledge  more..

Shreedhar

Mobile: +91 9446600368
Location: Karnataka, Online (Perth)
Qualification: MCA

Experience: My skills are the Java oracle database manual Testing and automation Testing then 6 month experience on manual Testing |  more..

praveen

Mobile: +91 98474 90866
Location: hyderabad, Online (Perth)
Qualification: m.tech

Experience: Python machine learning deep learning python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial  more..

Ravi

Mobile: +91 89210 61945
Location: Chandigarh, Online (Perth)
Qualification: B.tch

Experience: Soft Skills ●Staff Management ●Investigation documentation ●Training and Development ●Project Management Case management Technical Skills ●AutoCAD ●Civil 3D ●OpenRoads ●Watergems  more..

praful

Mobile: +91 91884 77559
Location: Maharashtra, Online (Perth)
Qualification: BE

Experience: having 1yr experience in manual and automation testing |   more..

Pavi

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Perth)
Qualification: BE

Experience: Having 1 8 yrs experience in tcs as a system engineer role working on technical support by using SQL and  more..

Sneha

Mobile: +91 9446600368
Location: Maharashtra, Online (Perth)
Qualification: HSC

Experience: Hey! Some of the best skills i have as a graphic designer include creativity attention to detail communication and proficiency  more..

Abhay

Mobile: +91 91884 77559
Location: Haryana, Online (Perth)
Qualification: BTECH CSE

Experience: Technical Skills • Programming Languages: C C++ • Python MySQL • Python Libraries: Python Numpy • Pandas Pycaret Matplotlib •  more..

Robin

Mobile: +91 98474 90866
Location: Pazhanganad, ernakulam, Online (Perth)
Qualification: Bca

Experience: I have done a intership on python and i have the basic logical skill and communications with other are betterApplication  more..

Ashish

Mobile: +91 8301010866
Location: Maharashtra, Online (Perth)
Qualification: Bachelor of computer Science

Experience: Manual Testing SDLC And STLC Black box testing White box testing Agile Methodology |   more..

BINOJ

Mobile: +91 9446600368
Location: Kerala, Online (Perth)
Qualification: DIPLOMA IN COMPUTER ENGINEERING

Experience: Dear HR I am a seasoned Python Developer with nearly two year's experience in creating efficient scalable software solutions I  more..

Dimpi

Mobile: +91 9446600368
Location: Rajasthan, Online (Perth)
Qualification: Currently doing BCA(Data Science and analytics)

Experience: Skills - C++ python And it's libraries Power BI Excel web scraping Django NLTK SQl Experience - Worked as a  more..

Mita

Mobile: +91 8301010866
Location: Gujarat, Online (Perth)
Qualification: Bachelor’s

Experience: IELTS coach for more than 15 years Worked with Shiksha Academy Harshnad Paramount Immigration Nlead Pharmavision Have worked with Unacademy  more..

Deepak

Mobile: +91 98474 90866
Location: Punjab, Online (Perth)
Qualification: Diploma

Experience: As a seasoned front-end developer with 2 years of experience I excel in crafting visually stunning and user-friendly interfaces Proficient  more..

kalyani

Mobile: +91 89210 61945
Location: Maharashtra, Online (Perth)
Qualification: B.E (CSE)

Experience: Selenium JAVA Testng Automation testing API Testing Manual Testing Database testing BDD with Cucumber  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth
Internship/projects in perth

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer