Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Bendigo

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Bendigo, chennai and europe countries. You can find many jobs for freshers related to the job positions in Bendigo.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Bendigo
Search Engine Marketing (SEM) Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads.

Meet a Few of our Industry Experts šŸš€ Your Pathway to IT Career

Kavendra

Mobile: +91 91884 77559
Location: Maharashtra, Online (Bendigo)
Qualification: BE Mechanical

Experience: Dear Sir Madam Name- Kavendra Arjun Kedar Application for- design Engineer Total experience-14 years Qualification-B E Mechanical + PG Diploma  more..

Dipika

Mobile: +91 9895490866
Location: West Bengal, Online (Bendigo)
Qualification: MCA

Experience: Having 2 years of experience Designing and developed mobile application for Android mobile devices with extensive user interface development   more..

Smita

Mobile: +91 91884 77559
Location: Maharashtra, Online (Bendigo)
Qualification: B E Mechanical engineering

Experience: AWS Devops Jenkins git and GitHub terraform ansible ci cd pipeline Linux shell scripting bash and python grafana  more..

Mdhankumar

Mobile: +91 9895490866
Location: Arni, Tamilnadu, India, Online (Bendigo)
Qualification: B. Tech(IT)

Experience: I am a Fresher and well known python developerApplication for Python Django  more..

ANKIT

Mobile: +91 8301010866
Location: Gujarat, Online (Bendigo)
Qualification: Graduate

Experience: Hello šŸ‘‹ I am a freelance graphic designer I have created attractive design I create logo design product design poster  more..

Mayur

Mobile: +91 98474 90866
Location: Maharashtra, Online (Bendigo)
Qualification: B.E in computer engineering

Experience: Having 2 years if experience in automation and manual testing both Skills: java selenium Appium |   more..

Anubhuti

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Bendigo)
Qualification: MA History, BA Hons. History

Experience: K-12 publishing textbook publishing magazine publishing UPSC content development proofreading content writing content development digital marketing environment education  more..

Madhu

Mobile: +91 9895490866
Location: Karnataka, Online (Bendigo)
Qualification: B.sc

Experience: I have experience tutoring students in different subjects and creating engaging lesson plans I am skilled in curriculum development classroom  more..

Sangeeta

Mobile: +91 91884 77559
Location: Karnataka, Online (Bendigo)
Qualification: BFA

Experience: Experienced freelance graphic designer proficient in typography color theory brand design package design and social media post creation Expertise in  more..

Ankita

Mobile: +91 8301010866
Location: Maharashtra, Online (Bendigo)
Qualification: Masters in information technology

Experience: Skills : -> flutter dart firebase authentication firestore database sqllite firebase curd operations java html5 css3 bootstrap 5 sql server  more..

Suraj

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Bendigo)
Qualification: B.Tech

Experience: Hi I’m a MERN Stack developer looking for an opportunity to gain experience and work on real world projects I  more..

Shiwani

Mobile: +91 91884 77559
Location: Delhi, Online (Bendigo)
Qualification: BCA

Experience: I have done bca and I have a work in technical support in policy bazaar I have knowledge in python  more..

Praveen

Mobile: +91 8301010866
Location: Delhi, Online (Bendigo)
Qualification: BTech computer science , CEH

Experience: Vulnerability Scanning Penetration Testing Threat Detection Risk Management Continuous learning & development in Cybersecurity Threat & vulnerability research Intrusion detection  more..

Vijay

Mobile: +91 91884 77559
Location: Puducherry, Online (Bendigo)
Qualification: B.Tech / Mech

Experience: Skills : Flutter Development Mobile Applications Git Firebase Analytics and Crashlytics Experience: Have 2 yrs of experience as a flutter  more..

Pankaj

Mobile: +91 98474 90866
Location: , Online (Bendigo)
Qualification: B tech with specialization in cyber security

Experience: 6 month experience in programming  more..

Najma

Mobile: +91 91884 77559
Location: Banglore, Online (Bendigo)
Qualification: B.tech

Experience: Dear Sir I am writing to you to express interest in the position of Software testing I have 1 and  more..

Satheesh

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Bendigo)
Qualification: Degree

Experience: I am a fresher who want to be part of your team to work I know html and css javascript  more..

YASWANTH

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Bendigo)
Qualification: Diploma

Experience: Total Experience in 1 8 years in WordPress developer   more..

Kumari

Mobile: +91 91884 77559
Location: Rajasthan, Online (Bendigo)
Qualification: Btech civil engineering

Experience: One year experience on Autocad for design of various railway infrastructure project and other civil works   more..

Prashanthi

Mobile: +91 89210 61945
Location: Hyderabad, Online (Bendigo)
Qualification: MCA

Experience: Python full stack web developer ( intern) 6 months | Resume for   more..

Namrata

Mobile: +91 98474 90866
Location: Maharashtra, Online (Bendigo)
Qualification: B.E(IT)

Experience: I have experience in Manual testing automation testing and Api testing knowledgeable about mobile testing |   more..

Kajal

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Bendigo)
Qualification: BTech

Experience: My experience: I have 1 year experience My Skills: asp net web form MVC c# database (sql) |   more..

Ayush

Mobile: +91 9895490866
Location: Jammu and Kashmir, Online (Bendigo)
Qualification: B.E.(IT)

Experience: Skills & Experience: • Proficient in Python for machine learning model development and data analysis • Knowledgeable in HTML CSS  more..

Aditi

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Bendigo)
Qualification: currently doing btech

Experience: python kali linux packet tracer cyber security fundamentals networking fundamentals ethical hacking fundamentals team work problem solving  more..

Anand

Mobile: +91 8301010866
Location: Ahmedabad, Online (Bendigo)
Qualification: Bachelor of computer applications (BCA)

Experience: Hi I am a Web designer with 1 5 years of experience The skills I know is HTML css jQuery  more..

Navjot

Mobile: +91 91884 77559
Location: Punjab, Online (Bendigo)
Qualification: Master degree

Experience: Computer knowledge Postman API testing database basic UI UX testing Salesforce testng  more..

Karthik

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Bendigo)
Qualification: Bachelor of engineering

Experience: 8month intern html css javascript python react js django sql oracle mysql |   more..

Lagadapati

Mobile: +91 89210 61945
Location: Andhra Pradesh, Online (Bendigo)
Qualification: MBA

Experience: I have knowledge in seo back links I have knowledge in social media  more..

Kartik

Mobile: +91 89210 61945
Location: Chandigarh, Online (Bendigo)
Qualification: Bechlors of engineering CSE

Experience: I am working as a junior python developer at Sparkbrains pvt ltd I develop backend using django framework i have  more..

Pratyush

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Bendigo)
Qualification: Btech Computer science

Experience: I have 2 years of experience in Flutter app development Well versed with Python Currently working as A Software engineer  more..

Abhishek

Mobile: +91 91884 77559
Location: Maharashtra, Online (Bendigo)
Qualification: B.Sc.I.T graduate, CEHv12 certified

Experience: I have graduated from B Sc IT and currently pursuing my M Sc IT through distance learning and have been  more..

Nikhil

Mobile: +91 9895490866
Location: Maharashtra, Online (Bendigo)
Qualification: BSc

Experience: Manual testing Time management Problem solving skills Teamwork Test case execution Test case analyse   more..

Suraj

Mobile: +91 8301010866
Location: Telangana, Online (Bendigo)
Qualification: B.Tech

Experience: Skills: Java HTML CSS JavaScript SQL GIT GitHub Experience: Fresher Well trained in CVcorp as a Java Full Stack developer  more..

Vanishree

Mobile: +91 98474 90866
Location: Karnataka, Online (Bendigo)
Qualification: B.E

Experience: ļ‚· Troubleshooting network issues in testing environment UCS &VMware: ļ‚· Configuring UCS-C series servers ļ‚· Creating service profiles upgrading firmware  more..

Insha

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Bendigo)
Qualification: Graduation

Experience: Co operative with other team members Fast learner and hard working Works on students personality development Handling the different age  more..

Deepika

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Bendigo)
Qualification: BE

Experience: Html CSS JavaScript php MySQL wordpress  more..

Priyanka

Mobile: +91 9895490866
Location: Telangana, Online (Bendigo)
Qualification: BTech

Experience: My technical skills are python Django and SQL Microsoft skills : Excel Word Power point CRM: salesforce Ads manager  more..

Vishnu

Mobile: +91 91884 77559
Location: Kerala, Online (Bendigo)
Qualification: Btech Mechanical engineering

Experience: I am a btech graduate I have completed software testing course of 6 months from the course I was able  more..

Jay

Mobile: +91 9895490866
Location: Gujarat, Online (Bendigo)
Qualification: B.E Mechanical

Experience: I have knowledge of Amazon FBA seller because it was my first professional career step I done data entry then  more..

Abin

Mobile: +91 9446600368
Location: Kerala , Online (Bendigo)
Qualification: High school

Experience: Python-Django fastapi flask Javascript-react js SOL- PostgreSQL MySql NoSql - mongodb Application for Python Django  more..

Shubha

Mobile: +91 89210 61945
Location: Karnataka, Online (Bendigo)
Qualification: Masters

Experience: **Hard Skills:** - **Technical:** Proficient in graphic design tools like Photoshop Illustrator indesign Coreldraw aftereffects canva premiere pro Basic ms  more..

OMKAR

Mobile: +91 8301010866
Location: Maharashtra, Online (Bendigo)
Qualification: MCA

Experience: Hello I am currently pursuing Masters in Computer Applications from Pimpri Chinchwad University I live in Chinchwad and completed my  more..

Madumi

Mobile: +91 91884 77559
Location: SriLanka, Online (Bendigo)
Qualification: Bsc

Experience: I have more than 2-year experience as a WordPress web developer Skills- HTML CSS Javascript  more..

Anand

Mobile: +91 8301010866
Location: Kerala, Online (Bendigo)
Qualification: Degree

Experience: Web development Social media handling  more..

Pratik

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Bendigo)
Qualification: B.tech

Experience: Skills: C C++ python javascript SQL DBMS MySQL HTML CSS cloud computing oops  more..

Gaurav

Mobile: +91 9446600368
Location: Haryana, Online (Bendigo)
Qualification: Btech

Experience: Certainly! Here's a list of skills typically associated with math tutoring: 1 **Strong Mathematical Foundation**: Demonstrated proficiency in various mathematical  more..

Babita

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Bendigo)
Qualification: BE.d in Maths & Science

Experience: Experience: 14 years teaching Maths Science Social Studies Hindi & English Awards: 2-time House of the Year winner Skills: -  more..

Amrutha

Mobile: +91 9446600368
Location: Ernakulam , Online (Bendigo)
Qualification: B.tech IT

Experience: Basic programming languages knowledge sql ms sql ms office basic hardware knowledge Good typing speed etc I have experience in  more..

Akshay

Mobile: +91 9446600368
Location: Chandigarh, Online (Bendigo)
Qualification: Graduate

Experience: Business development Client Relationship Management | (Work from Home)  more..

Naveen

Mobile: +91 89210 61945
Location: Karnataka, Online (Bendigo)
Qualification: BE

Experience: 1 Good Knowledge on Software Development Life Cycle (SDLC) and Software Test Life Cycle (STLC) 2 Knowledge on Various SDLC  more..

Rangan

Mobile: +91 89210 61945
Location: West Bengal, Online (Bendigo)
Qualification: Advance Multimedia

Experience: Hi I am Rangan Rej I have 3+ years of experience in Graphic Design and Video Editing and I'm ready  more..

ARTHANA

Mobile: +91 91884 77559
Location: Kerala, Online (Bendigo)
Qualification: BCA

Experience: i am a final year student BCA I will complete my Degree in April I will develop my python frontend  more..

krishna

Mobile: +91 8301010866
Location: Kerala, Online (Bendigo)
Qualification: MCA

Experience: I have 2 years experience in software testing I have experience in mobile testing (both Android and ios) and web  more..

Nadia

Mobile: +91 9895490866
Location: Telangana, Online (Bendigo)
Qualification: MSC NUTRITION AND DIETETICS

Experience: Fluent in English speaking and writing Firstly i have generated backlinks for more than 3 websites including Gupta dental care  more..

Rupali

Mobile: +91 9446600368
Location: Kolhapur,Maharashtra,India, Online (Bendigo)
Qualification: BE

Experience: As my experience in front end developer position gained extensive expertise in html css js angular react bootstrap Material ui  more..

Sapna

Mobile: +91 9446600368
Location: Maharashtra, Online (Bendigo)
Qualification: BE

Experience: Html css bootstrap wordpress visual composer breave bulider elementer  more..

Anusha

Mobile: +91 91884 77559
Location: Kerala, Online (Bendigo)
Qualification: MCA

Experience: I'm angular Developer with 2 years experience  more..

SIJI

Mobile: +91 91884 77559
Location: Ernakulam, Online (Bendigo)
Qualification: MCA

Experience: 4+ years of experience in manual testing in health care domain   more..

Abu

Mobile: +91 89210 61945
Location: Kerala, Online (Bendigo)
Qualification: BTech

Experience: I am currently a student So I font have any work experience My skills include vulnerability management penetration testing and  more..

Achal

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Bendigo)
Qualification: B. Tech Cse

Experience: Dear sir I'm a B Tech CSE student at Shri Ramswaroop Memorial University with a passion for building innovative Android  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo
Internship/projects in bendigo

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer