Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Gold Coast

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Gold Coast, chennai and europe countries. You can find many jobs for freshers related to the job positions in Gold Coast.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Gold Coast
Search Engine Marketing (SEM) This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. . Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. Explore advanced concepts like remarketing, geo-targeting, and campaign automation. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Ajaydev

Mobile: +91 98474 90866
Location: Chalakudy, Online (Gold Coast)
Qualification: BCA

Experience: Dear sir mam I am Ajaydev cv Graduate in Bachelor of computer applications and persuaded a 3 5 month certification  more..

Dr.

Mobile: +91 9446600368
Location: Karnataka, Online (Gold Coast)
Qualification: Pharm D

Experience: As a teacher I have gained extensive experience in various skills related to teaching and facilitating learning 1 Lesson planning:  more..

Namadev

Mobile: +91 9895490866
Location: Karnataka, Online (Gold Coast)
Qualification: Bachelor of engineering

Experience: Java spring boot docker kubernaties ci cd Jenkins git teraform react  more..

Tashfeen

Mobile: +91 8301010866
Location: Pakistan, Online (Gold Coast)
Qualification: BCs

Experience: Web developer I'm django 5+ months experience | Resume for   more..

shiek

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Gold Coast)
Qualification: MSc,BEd ,

Experience: A 1-year experienced PGT Physics Teacher adeptly delivers high-quality instruction in Physics to secondary school students Proficient in planning and  more..

Pallabi

Mobile: +91 91884 77559
Location: West Bengal, Online (Gold Coast)
Qualification: B.Tech

Experience: Manual testing functional Testing regression testing performance testing jmeter API testing postman Automation Testing Selenium   more..

Prabhakar

Mobile: +91 98474 90866
Location: Telangana, Online (Gold Coast)
Qualification: BTech

Experience: Proficient in Java for robust application development Automation expertise utilizing Java frameworks tools Strong code reusability multithreading I O operations  more..

Devika

Mobile: +91 9446600368
Location: Kottayam, Online (Gold Coast)
Qualification: BCA

Experience: Java Manual testing Automation tools Java Selenium Experiance :7 months in CTS  more..

Aakash

Mobile: +91 98474 90866
Location: Bhopal, Online (Gold Coast)
Qualification: Graduation

Experience: Skills: Python- Django Python programming PyQT5 HTML5 Postgresql Bootstrap Experience: 7 months of hands on experience in Python programming &  more..

Jasjit

Mobile: +91 9446600368
Location: Maharashtra, Online (Gold Coast)
Qualification: B. E. Electrical

Experience: Product technical support experience of 8+ yrs for clients namely Dell HP Cisco(Linksys) Microsoft Have used fortinet firewall while working  more..

Neha

Mobile: +91 9446600368
Location: West Bengal, Online (Gold Coast)
Qualification: Diploma in Graphics Design

Experience: I have experience in Adobe Creative Suite including Photoshop Illustrator and InDesign My skills include logo design branding typography and  more..

Juhaina

Mobile: +91 98474 90866
Location: Kerala, Online (Gold Coast)
Qualification: Master's in computer science

Experience: Python C# fast typing php and iam completed python Full stack developing course with certified  more..

Srinivasulu

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Gold Coast)
Qualification: BTech

Experience: Hi I have 1 years 10 months of experience in manual testing and running automation scripts and collecting logs and  more..

Riddhi

Mobile: +91 8301010866
Location: Maharashtra, Online (Gold Coast)
Qualification: MCA

Experience: Skills-Core java selenium webdriver with java qa manual testing sql html css jenkins jira agile git GitHub testing cucumber Experience-Completed  more..

Aditya

Mobile: +91 91884 77559
Location: Karnataka, Online (Gold Coast)
Qualification: BE

Experience: Skills : SOPHOS SPLUNK QRADAR SIEM SOC INCIDENT RESPONSE THREAT HUNTING REAL-TIME HUNTING UEBA IPS NIDS DPS ANTIVIRUS FIREWALL Experience:  more..

Ashish

Mobile: +91 98474 90866
Location: Himachal Pradesh, Online (Gold Coast)
Qualification: I.T.I diploma in COPA

Experience: With over 1+ year of experience I specialize in website design front-end development and animation My proficiency includes creating visually  more..

Sruthi

Mobile: +91 91884 77559
Location: Kerala, Online (Gold Coast)
Qualification: Btech in CS

Experience: Iam Sruthi A from trivandrum I have two year experience in software development My areas of expertise are Dotnet and  more..

Digvijay

Mobile: +91 9895490866
Location: Maharashtra, Online (Gold Coast)
Qualification: BSc CS

Experience: Vulnerability assessment vulnerability management cloud security penetration testing Network penetration testing Web application penetration testing networking traffic monitoring intrusion detection  more..

Akash

Mobile: +91 91884 77559
Location: Karnataka Bengaluru, Online (Gold Coast)
Qualification: MCA

Experience: Skills html css bootstrap javascript react js wordpress php canva figma  more..

Kanimozhi

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Gold Coast)
Qualification: B Tech

Experience: Convert psd to wordpress convert figma to wordpress  more..

Anita

Mobile: +91 91884 77559
Location: Abu Dhabi, Online (Gold Coast)
Qualification: English, Hindi

Experience: Qualifications: B E in Computer Science and Technology (1985–1989) M Sc in Telecom Technology (2005-2007) Experience: Twelve years of experience  more..

Moyye

Mobile: +91 91884 77559
Location: Telangana, Online (Gold Coast)
Qualification: B-Tech

Experience: I have experience in front-end development creating user-friendly interfaces using HTML CSS JavaScript and frameworks like React My skills also  more..

Shraddha

Mobile: +91 91884 77559
Location: Maharashtra, Online (Gold Coast)
Qualification: Bachelor of engineering

Experience: ChatGPT Manual testing skill sets in short 2 2 ChatGPT Manual testing requires several key skill sets: Attention to Detail:  more..

Shubham

Mobile: +91 8301010866
Location: Karnataka, Online (Gold Coast)
Qualification: B. E

Experience: java sql javascript html and css currently working in baoiam pvt lmt as web developer intern  more..

Ayush

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: B.tech

Experience: Enthusiastic and dedicated Computer Science Engineering student with a solid foundation in Full-stack development and proficiency in languages including C++  more..

Kalpana

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: B. Tech

Experience: Wordpress php laravel jeera git html css experience - 3 7 year  more..

Manoj

Mobile: +91 89210 61945
Location: Kerala, Online (Gold Coast)
Qualification: Bsc Computer Science

Experience: 2 1 year experience in python django jquery HTML CSS etc Skills: Python DjangoRestFramework Bootstrap Git Jquery Graphql Mysql Postgresql  more..

Vignesh

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Gold Coast)
Qualification: B.E

Experience: Skills: web development->Frontend backend web application penetration testing Api penetration testing Experience: I regularly play CTF related events to increase  more..

Dineshkumar

Mobile: +91 89210 61945
Location: Coimbatore, Online (Gold Coast)
Qualification: BE

Experience: Dear Sir Madam Good Morning I am writing to express my interest in the Manual Tester position at your company  more..

Siddhi

Mobile: +91 9895490866
Location: Maharashtra, Online (Gold Coast)
Qualification: B. E (Hons)

Experience: CPP Python data analytics Project management html css power BI data science flutter MS excel communication team player analytical skills  more..

Ruchi

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: Bca

Experience: I have knowledge about Html css Js Bootstrap and basic php I have 1 7 years of experience as a  more..

Avinash

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Gold Coast)
Qualification: BTech

Experience: I have experience of 2 years in flutter developer profile  more..

Jasna

Mobile: +91 89210 61945
Location: Kochi, Online (Gold Coast)
Qualification: Masters in computer science

Experience: Dear Sir Madam I am writing to express my interest in the Software Tester position I recently completed a certification  more..

RITIK

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: B.Tech

Experience: I am a seasoned Flutter developer with over two years of hands-on experience I have a deep understanding of Flutter  more..

Pramita

Mobile: +91 9446600368
Location: Bhubaneswar, Online (Gold Coast)
Qualification: Mtech

Experience: Manual testing Agile testing QC Jira RTC  more..

VISHNU

Mobile: +91 89210 61945
Location: Kerala, Online (Gold Coast)
Qualification: post graduation

Experience: python django sql html css php jjava web development   more..

VIKASH

Mobile: +91 9446600368
Location: Madhya Pradesh, Online (Gold Coast)
Qualification: Master in Technology

Experience: Hand's on experience on Network and network hardware configuration Gained knowledge on fortinet firewall Routing vlans and other domains of  more..

Rahul

Mobile: +91 91884 77559
Location: Indore, Online (Gold Coast)
Qualification: Diploma

Experience: Hardware networking and software  more..

ashish

Mobile: +91 9895490866
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: Bca

Experience: I bring a wealth of knowledge skills and experience encompassing both AWS and Azure cloud environments In AWS I have  more..

SK

Mobile: +91 89210 61945
Location: West Bengal, Online (Gold Coast)
Qualification: B.E

Experience: With a strong foundation in Linux VMware and networking I excel in maintaining and optimizing IT infrastructure to ensure seamless  more..

Jayanth

Mobile: +91 9446600368
Location: Andhra Pradesh, Online (Gold Coast)
Qualification: Cse

Experience: I have experience in Cybersecurity area especially it relates to the computer science and I know and I'm trained in  more..

Akanksha

Mobile: +91 89210 61945
Location: Chandrapur Maharashtra , Online (Gold Coast)
Qualification: BE( electrical engineering)

Experience: Having knowledge of core java automation testing & manual testing Good knowledge oops concepts   more..

Saroj

Mobile: +91 9895490866
Location: gurugram, Online (Gold Coast)
Qualification: btech

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Jithin.k

Mobile: +91 9446600368
Location: thrissur, Online (Gold Coast)
Qualification: Mca

Experience: I completed a crash course in software testing under soften technologies cochinApplication for Software Testing  more..

Chauhan

Mobile: +91 98474 90866
Location: Gujarat, Online (Gold Coast)
Qualification: BCA

Experience: I have experience in Android developer in java 1 year and kotlin 6 month   more..

Nidhinsha

Mobile: +91 8301010866
Location: thrissur, Online (Gold Coast)
Qualification: bsc

Experience: As a recent graduate with a BSc in Electronics I bring a comprehensive understanding of web development to the table  more..

Mugundhan

Mobile: +91 91884 77559
Location: Chennai, Online (Gold Coast)
Qualification: B.E Electrical

Experience: I have 3 years of Experience in Manual and Automation testing   more..

Neha

Mobile: +91 8301010866
Location: Rajasthan, Online (Gold Coast)
Qualification: M com

Experience: My skills include HTML CSS JavaScript jQuery Bootstrap Photoshop Illustrator Figma and WordPress With 3 5 years of industry experience  more..

Bhoi

Mobile: +91 98474 90866
Location: Gujarat, Online (Gold Coast)
Qualification: Diploma

Experience: A Graphic Designer is an artist who creates visual text and imagery They design creative content for online campaigns print  more..

Vidushi

Mobile: +91 8301010866
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: Graduated

Experience: As a content writer I excel in creating engaging blogs social media posts and marketing content tailored for various platforms  more..

Mohini

Mobile: +91 89210 61945
Location: North West, Online (Gold Coast)
Qualification: b.com

Experience: Recently i started my career in graphic design (Canva)now i want to grow myself in graphic industry skills- logo post  more..

harshada

Mobile: +91 91884 77559
Location: Maharashtra, Online (Gold Coast)
Qualification: B A. Animation & multimedia

Experience: Creative and detail-oriented Graphic Designer with over two years of hands-on experience in visual design and branding Proficient in industry-leading  more..

Renitha

Mobile: +91 89210 61945
Location: Tamil Nadu, Online (Gold Coast)
Qualification: BSc.hotel management

Experience: Blog writing article writing content management tools wordpress Google keyword research afhres seo optimization in writing content and video script  more..

Megha

Mobile: +91 98474 90866
Location: Panipat, haryana, Online (Gold Coast)
Qualification: MSC Computer science

Experience: Having 1+ year of experience in web development my skills - Java programming language DSA HTML CSS bootstrap JavaScript   more..

Bharath

Mobile: +91 91884 77559
Location: kerala, Online (Gold Coast)
Qualification: B.tech

Experience: skills-python programmingApplication for Python Django  more..

Deepak

Mobile: +91 9895490866
Location: Dubai, Online (Gold Coast)
Qualification: BBA

Experience: I have 8 years of experience in Data entry Strong understanding of Microsoft Excel and similar database software like dynamic  more..

Sandra

Mobile: +91 91884 77559
Location: Ernakulam , Online (Gold Coast)
Qualification: Btech computer science and engineering

Experience: 1 6 years of experience in Software testing trainer in manual testing and automation testing using selenium java   more..

Gaurav

Mobile: +91 98474 90866
Location: Uttar Pradesh, Online (Gold Coast)
Qualification: B.Tech

Experience: Hello Mam Sir I'm Computer Science Engineering Graduate I know Java programming language Selenium TestNg Manual testing Automation testing Jira  more..

Balbinder

Mobile: +91 91884 77559
Location: Haryana, Online (Gold Coast)
Qualification: B.Tech cse

Experience: I am proficient in the MERN stack (MongoDB Express js React js Node js) which enables me to build full-stack  more..

Tony

Mobile: +91 9446600368
Location: Kerala, Online (Gold Coast)
Qualification: Electronics & Communication Engineer

Experience: Ecommerce Management Open Source website development Digital Marketing  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast
Internship/projects in gold-coast

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer