Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Adelaide

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Adelaide, chennai and europe countries. You can find many jobs for freshers related to the job positions in Adelaide.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Adelaide
Search Engine Marketing (SEM) Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors. Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Pravin

Mobile: +91 91884 77559
Location: Maharashtra, Online (Adelaide)
Qualification: B.Tech

Experience: I'm Pravin Thakur a computer engineering grad from P E S College of Engineering Aurangabad Passionate about web development I've  more..

Farhana

Mobile: +91 91884 77559
Location: Thrissur, kerala, india, Online (Adelaide)
Qualification: Msc C. S

Experience: I have 2 years experience in software development Technical skills are PHP Laravel JS html css | Resume for   more..

Bhavana

Mobile: +91 98474 90866
Location: Karnataka, Online (Adelaide)
Qualification: Bsc

Experience: Hi I'm Bhavana KH Bsc Graduate from Kuvemp University I am looking for an entry-level position to kickstart my career  more..

Mythilyshree

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Adelaide)
Qualification: B.E (CSE)

Experience: Skills - Automation testing (UFT) (web desktop mobile) Manual testing Experience - 2 6 years overall experience |   more..

Priyanshu

Mobile: +91 98474 90866
Location: Delhi, Online (Adelaide)
Qualification: Bca

Experience: Mern Stack developer with expertise in javascript  more..

abhilesh

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Adelaide)
Qualification: MCA

Experience: Hello sir I have good experience in manual testing i have good Knowledge ross-browser testing Defect management Domain function testing  more..

Sindoora

Mobile: +91 8301010866
Location: Kerala, Online (Adelaide)
Qualification: MCA

Experience: Skills:python django Web development:html css java script I hold a post graduation in Computer Applications from Kannur University Along with  more..

Dipak

Mobile: +91 8301010866
Location: Bihar, Online (Adelaide)
Qualification: Post graduation

Experience: I am Deepak My domain is web developer and I have completed my UG and PG in Computer Science Some  more..

Mohd

Mobile: +91 91884 77559
Location: Delhi, Online (Adelaide)
Qualification: Btech of technology

Experience: I am full stack developer I have experienced in rest api firebase Ui design and backend from Node js |  more..

Shilpi

Mobile: +91 98474 90866
Location: Delhi, Online (Adelaide)
Qualification: Masters in Planning

Experience: With a Master's in Planning and a Bachelor's in Architecture I have significant experience in urban planning and architectural design  more..

Mayank

Mobile: +91 9446600368
Location: HAPUR, Online (Adelaide)
Qualification: BTECH

Experience: Experienced software engineer with 1+ year of overall experience including 9 months at Amazon Skilled in web development using React  more..

Kuldeep

Mobile: +91 89210 61945
Location: Rajasthan, Online (Adelaide)
Qualification: Graduate

Experience: Cross-platform mobile app development RESTful APIs and third-party libraries integration Version control systems (Git) app store publishing processes (Google Play  more..

Sabna

Mobile: +91 9446600368
Location: Kerala, Online (Adelaide)
Qualification: MSc.Computing

Experience: I am a MSc Computing graduate In my post graduation learned web designing and web development and business intelligence And  more..

Hemanth

Mobile: +91 98474 90866
Location: Andhra Pradesh, Online (Adelaide)
Qualification: BTech

Experience: Python Ethical Hacking Pcb design Matlab C language HTML  more..

Sumedha

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Adelaide)
Qualification: Masters

Experience: Leadership problem solving communication skills computer proficiency hardworking and enthusiastic Worked as business development executive in a company   more..

Ahammed

Mobile: +91 9446600368
Location: Kerala, Online (Adelaide)
Qualification: Diploma

Experience: I have 10 year experience in graphic design I work with Photoshop illustrator Corel draw chatgpt etc |   more..

Mohammed

Mobile: +91 91884 77559
Location: Kerala, Online (Adelaide)
Qualification: Bachelor of Design

Experience: I am Mohammed Midlaj passionate design student pursuing B des at Kerala State Institute of Design I'm reaching out to  more..

Anirban

Mobile: +91 98474 90866
Location: West Bengal, Online (Adelaide)
Qualification: BFA

Experience: Hello This is Anirban Barman with 11years of relevant experience in graphic design & video editing I have worked with  more..

Pari

Mobile: +91 9446600368
Location: Haryana, Online (Adelaide)
Qualification: M.com + B.ed and Ugc net qualified in commerce

Experience: Experience of content developer and reviewer in commerce subject itself Have Ms office knowledge No teaching experience but I got  more..

Yogesh

Mobile: +91 8301010866
Location: india, Online (Adelaide)
Qualification: BE(CSE)

Experience: Full stack web developer  more..

Virudhaktchani

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Adelaide)
Qualification: BE ECE

Experience: Phyton c networking java  more..

Silpa

Mobile: +91 8301010866
Location: Perumbavoor, Online (Adelaide)
Qualification: BTech

Experience: Python Full stack development training and SAP CRM consultant Client Handling  more..

ashikh

Mobile: +91 91884 77559
Location: Ernakulam, Online (Adelaide)
Qualification: B tech

Experience: C c++ java html css php sql python android studioApplication for Python Django  more..

Ajaysingh

Mobile: +91 89210 61945
Location: Surat, Gujarat, Online (Adelaide)
Qualification: Master's

Experience: Manual Testing Java Selenium Unit testing Integration testing black Box Jira Application for Software Testing  more..

Aswinraj

Mobile: +91 89210 61945
Location: Kozhikode, Online (Adelaide)
Qualification: B.tech

Experience: Software testing Manual testing Automation testing Selenium testing SQL Core Java Auto Cad Robotics  more..

Tauheed

Mobile: +91 91884 77559
Location: Maharashtra, Online (Adelaide)
Qualification: Bachelor in Engineering (BE)

Experience: Skills - node js JavaScript HTML bootstrap php mysql  more..

Ankita

Mobile: +91 9895490866
Location: Maharashtra, Online (Adelaide)
Qualification: BscIt

Experience: Wordpress Bootestrap Html Css Javscript php  more..

Shreya

Mobile: +91 89210 61945
Location: Maharashtra, Online (Adelaide)
Qualification: BTech in computer science and engineering

Experience: Hello I'm Shreya Salunke recently I graduated BTech in computer science and engineering College of Maharashtra institute of technology Aurangabad  more..

Chinmaya

Mobile: +91 89210 61945
Location: Bhubaneswar, Online (Adelaide)
Qualification: MCA

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Ankit

Mobile: +91 8301010866
Location: Madhya Pradesh, Online (Adelaide)
Qualification: Master in computer Science

Experience: I am a seasoned Python Developer with a comprehensive background in Django Flask and request APIs specializing in the financial  more..

Abinesh

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Adelaide)
Qualification: BE Aeronautical

Experience: Frontend development - HTML CSS BOOTSTRAP JAVASCRIPT REACTJS BACKEND DEVELOPMENT- JAVA MYSQL SPRING BOOT  more..

Divyangana

Mobile: +91 89210 61945
Location: Assam, Online (Adelaide)
Qualification: PGDM

Experience: IELTS training teaching classroom management test taking strategies offering tips and tricks to the students constant monitoring of their progress  more..

Manu

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Adelaide)
Qualification: diploma

Experience: Hi sir I have two years of experience in product design and 4 yeas of experience in graphic design and  more..

Riki

Mobile: +91 91884 77559
Location: Bihar, Online (Adelaide)
Qualification: B.C.A

Experience: I have a robust skill set in web and software development My proficiency in HTML CSS and JavaScript allows me  more..

Madhuvani

Mobile: +91 91884 77559
Location: Telangana, Online (Adelaide)
Qualification: Btech

Experience: Python programming Html Css Js Typing Freelance Video editor |   more..

Abhay

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Adelaide)
Qualification: masters in computer application

Experience: Cyber Security and Penetration Testing Proficient in identifying and analyzing vulnerabilities Hands-on experience with penetration testing and bug hunting Strong  more..

Kesavan.M

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Adelaide)
Qualification: B.E

Experience: I have skills in python done project in home automation and done internship in bsnl telecommunication for 5days   more..

Chetan

Mobile: +91 9446600368
Location: Maharashtra, Online (Adelaide)
Qualification: BTech CSE

Experience: Energetic and Curiosity-driven Flutter developer with 2 years of experience writing good and clean code for high-paced businesses  more..

Vasureddy

Mobile: +91 98474 90866
Location: Hyderabad, Online (Adelaide)
Qualification: B Tech

Experience: I have manual Testing and automation testing core java 4 months of training certificate basic Sql  more..

ishika

Mobile: +91 89210 61945
Location: Uttar Pradesh, Online (Adelaide)
Qualification: Btech 3rd year

Experience: Dear Hiring Manager I am excited to apply for the Flutter Developer Internship role With over 1 5+ years of  more..

Avinash

Mobile: +91 8301010866
Location: West Bengal, Online (Adelaide)
Qualification: B.Tech

Experience: In crafting Flutter projects I adhere to an agile approach I initiate meticulous planning and design fostering iterative cycles for  more..

Aarti

Mobile: +91 9895490866
Location: Maharashtra, Online (Adelaide)
Qualification: B.E

Experience: SOC Security Analyst SIEM Networking I have completed comptia network plus and security plus courses I have completed software testing  more..

Karamvir

Mobile: +91 89210 61945
Location: Jharkhand, Online (Adelaide)
Qualification: b.des

Experience: 1-graphic design 2-fashion design 3-art sketches 4-photography  more..

Amruta

Mobile: +91 91884 77559
Location: Pune, Online (Adelaide)
Qualification: MSC(Computer Science)

Experience: Hi I am QA Engineer I have experience in manual as well as in automation testing I have been using  more..

Shalini

Mobile: +91 9895490866
Location: Wagholi, pune, Online (Adelaide)
Qualification: Bachelor

Experience: Having good knowledge in software development and testing Ability to work on the councellor and management   more..

Deepak

Mobile: +91 9895490866
Location: Delhi, Online (Adelaide)
Qualification: MCA

Experience: flutter developer 2+ Years  more..

Sreejith

Mobile: +91 8301010866
Location: Kerala, Online (Adelaide)
Qualification: Btech

Experience: Skilled in crafting and executing test cases detecting and documenting defects and upholding software quality through manual testing Familiar with  more..

Jaydeep

Mobile: +91 91884 77559
Location: Ghatlodia Ahmedabad , Online (Adelaide)
Qualification: Diploma mechanical

Experience: 20 plus year in Drafting and design   more..

Vinod

Mobile: +91 9446600368
Location: Karnataka, Online (Adelaide)
Qualification: Diploma

Experience: I have strong knowledge and experience in frontend with ReactJS and DSA with Python and contributed to open-source Also working  more..

Nubina

Mobile: +91 9895490866
Location: Kochi, Online (Adelaide)
Qualification: Mca

Experience: Recently i had done software testing course  more..

vickraman

Mobile: +91 91884 77559
Location: coimbatore, Online (Adelaide)
Qualification: MBA

Experience: i was completed python trainning with django falsk html css javascript thoese skills Application for Python Django  more..

Dhananchezhiyan

Mobile: +91 9895490866
Location: Andhra Pradesh, Online (Adelaide)
Qualification: B.Sc. Computer Science

Experience: Manual testing Python Azure ISTQB CERTIFIED TESTER |   more..

Dinta

Mobile: +91 8301010866
Location: Gujarat, Online (Adelaide)
Qualification: Bachelor

Experience: I have knowledge about this all course: Comtia A+ (hardware) CCNA (networking) MCSE ( windows server administrator) Red Hat (Linux)  more..

Ahmed

Mobile: +91 89210 61945
Location: Telangana, Online (Adelaide)
Qualification: BTech

Experience: I have done a relevant training and certification course at cigniti in automation testing where I was exposed to various  more..

Abhijith

Mobile: +91 98474 90866
Location: calicut, Online (Adelaide)
Qualification: M.Sc Computer Science

Experience: python full stack (intern) from Riss technologies Calicut Application for Python Django  more..

Kavitha

Mobile: +91 8301010866
Location: Coimbatore, Online (Adelaide)
Qualification: Bsc.CS

Experience: 2 8 years of IT experience in development team | Resume for   more..

VIVEK

Mobile: +91 9446600368
Location: KANPUR DEHAT, Online (Adelaide)
Qualification: B.tech

Experience: UI API tester Functional testing Smoke sanity retesting and regression testing API testing with postman BDD framework Assist in hybrid  more..

Madhusudan

Mobile: +91 98474 90866
Location: Nashik, Online (Adelaide)
Qualification: BE IT 4th year, Diploma in IT

Experience: python data science artificial intelligence machine learning| Application for Python Data Science Machine Learning Artificial Intelligence  more..

Bhagyalakshmi

Mobile: +91 9895490866
Location: Tamil Nadu, Online (Adelaide)
Qualification: Mcom CA computer applications

Experience: Html css javascript computer knowledge python full stack developer django SQL then I creat a new web framework project and  more..

Basant

Mobile: +91 9895490866
Location: Bihar, Online (Adelaide)
Qualification: MCA

Experience: I am a software developer language using NET MVC and also have experience in word press of 2 year  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide
Internship/projects in adelaide

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer