Search Engine Marketing (SEM) Training by Experts

;

Our Training Process

Search Engine Marketing (SEM) - Syllabus, Fees & Duration


Module 1: Introduction to Search Engine Marketing

  • Overview of SEM

    • What is Search Engine Marketing?
    • Importance of SEM in Digital Marketing
    • Difference between SEM, SEO, and PPC
  • Understanding Search Engines

    • How search engines work
    • Organic vs. Paid results
    • Key search engine platforms: Google, Bing, Yahoo
  • SEM Terminulogies

    • CPC, CTR, Quality Score, Conversion Rate, etc.

Module 2: Google Ads Basics

  • Introduction to Google Ads

    • Types of Google Ads campaigns
    • Google Ads account setup
    • Interface overview and navigation
  • Campaign Types

    • Search campaigns
    • Display campaigns
    • Shopping ads
    • Video campaigns (YouTube Ads)
    • Performance Max campaigns
  • Keyword Research

    • Importance of keywords in SEM
    • Keyword research touls (Google Keyword Planner, SEMrush, etc.)
    • Long-tail vs. short-tail keywords

Module 3: Setting Up SEM Campaigns

  • Search Campaign Creation

    • Writing effective ad copy
    • Creating ad groups and selecting keywords
    • Using match types: Broad, Phrase, Exact, Negative
  • Display Campaign Creation

    • Designing image and responsive ads
    • Targeting options: Audience, demographics, interests
  • Bid Strategies

    • Manual CPC vs. Automated bidding
    • Enhanced CPC, Target CPA, Target ROAS

Module 4: Optimization Techniques

  • Quality Score Optimization

    • Factors affecting Quality Score: CTR, Ad Relevance, Landing Page Experience
  • Landing Page Optimization

    • Creating user-friendly, mobile-optimized landing pages
    • A/B testing for landing pages
  • Ad Extensions

    • Types of extensions: Sitelinks, Callouts, Structured Snippets
    • Best practices for using ad extensions

Module 5: Analytics and Performance Tracking

  • Introduction to Google Analytics

    • Setting up and linking Google Analytics with Ads
    • Tracking conversions and goals
  • Analyzing Campaign Performance

    • Understanding metrics: Impressions, clicks, conversions
    • Using reports for insights (Search Query Report, Auction Insights)
  • Campaign Optimization

    • Improving CTR, CPC, and conversion rate
    • Identifying and pausing underperforming keywords

Module 6: Advanced SEM Strategies

  • Remarketing Campaigns

    • Understanding remarketing
    • Setting up audience lists
    • Dynamic remarketing with display ads
  • Competitor Analysis

    • Touls for competitor analysis (SpyFu, Ahrefs, SEMrush)
    • Building strategies to outrank competitors
  • Geo-Targeting and Local Search Ads

    • Importance of location-based targeting
    • Setting up and optimizing local ads

Module 7: Bing Ads and Other Platforms

  • Overview of Bing Ads

    • Setting up Bing Ads account
    • Importing campaigns from Google Ads
  • Advertising on Other Platforms

    • Yahoo Ads
    • DuckDuckGo Advertising

Module 8: Budgeting and ROI in SEM

  • Budget Allocation

    • How to set and manage ad budgets
    • Daily vs. monthly budgets
  • Measuring ROI in SEM

    • Calculating ROI for SEM campaigns
    • Optimizing for profitability

Module 9: SEM Touls and Automation

  • Touls for SEM Management

    • SEMrush, Ahrefs, SpyFu, and Ubersuggest
    • Using Google Ads Editor
  • Automation in SEM

    • Using scripts for automation
    • Smart bidding and AI-powered features

Module 10: SEM Best Practices and Trends

  • SEM Best Practices

    • Ad copywriting tips
    • Avoiding common SEM mistakes
  • Emerging Trends in SEM

    • Voice search and its impact
    • AI and machine learning in SEM

Module 11: Capstone Project

  • Create and manage a live SEM campaign
  • Analyze and optimize performance
  • Present findings and strategy

Download Syllabus - Search Engine Marketing (SEM)
This syllabus is not final and can be customized as per needs/updates
 
10000+
20+
50+
25+

Search Engine Marketing (SEM) Jobs in Cairns

Enjoy the demand

Find jobs related to Search Engine Marketing (SEM) in search engines (Google, Bing, Yahoo) and recruitment websites (monsterindia, placementindia, naukri, jobsNEAR.in, indeed.co.in, shine.com etc.) based in Cairns, chennai and europe countries. You can find many jobs for freshers related to the job positions in Cairns.

  • SEM Specialist
  • PPC (Pay-Per-Click) Specialist
  • Digital Marketing Specialist
  • Google Ads Specialist
  • Search Engine Marketing Manager
  • Performance Marketing Manager
  • Conversion Rate Optimization (CRO) Specialist
  • E-commerce Marketing Specialist
  • Freelance SEM Consultant
  • Data Analyst – SEM

Search Engine Marketing (SEM) Internship/Course Details

Search Engine Marketing (SEM) internship jobs in Cairns
Search Engine Marketing (SEM) Gain hands-on experience with tools like Google Analytics, SEMrush, and Google Ads Editor to enhance campaign efficiency. . Explore advanced concepts like remarketing, geo-targeting, and campaign automation. The Search Engine Marketing (SEM) course provides comprehensive training on creating, managing, and optimizing paid search campaigns to drive targeted traffic and maximize ROI. Learn the fundamentals of SEM, including keyword research, ad creation, bidding strategies, and performance analysis using platforms like Google Ads and Bing Ads. This course is ideal for digital marketers, entrepreneurs, and professionals seeking expertise in paid search marketing to achieve business goals and outperform competitors.

Meet a Few of our Industry Experts 🚀 Your Pathway to IT Career

Aswathy

Mobile: +91 9895490866
Location: Kerala, Online (Cairns)
Qualification: BE

Experience: Skills: HTML CSS Bootstrap XML Python Odoo django Experience: Junior python odoo developer(Backend) Technical Support Engineer  more..

Arun

Mobile: +91 9446600368
Location: Lucknow, Online (Cairns)
Qualification: MBA

Experience: Python django framework developer and ms office power bi beginner | Resume for   more..

Tarun

Mobile: +91 9895490866
Location: Madhya Pradesh, Online (Cairns)
Qualification: Bachelor

Experience: The Offensive Security Certified Professional (OSCP) certification is a highly respected credential in the field of cybersecurity particularly in ethical  more..

Rohit

Mobile: +91 91884 77559
Location: Kochi, kerala, Online (Cairns)
Qualification: BCA, CEH, E-Degree in cyber security, graduate in international humanitarian law

Experience: My skills Cracking encrypted passwords : SHA MD5 Python scripting : Evading IDS firewall honeypot anti-DDoS script Data loss prevention  more..

Baljinder

Mobile: +91 91884 77559
Location: Punjab, Online (Cairns)
Qualification: MCA

Experience: Web testing Mobile application Testing test planning test cases test scenario SDLC STLC Defect Life Cycle Models:-Waterfall Iterative model Spiral  more..

Deepak

Mobile: +91 98474 90866
Location: Jodhpur Rajasthan, Online (Cairns)
Qualification: Bechelor of science

Experience: 6 years hands on experience in UX UI designer and graphic designer Figma sketch InVision Photoshop Illustrator XD wireframing prototype  more..

Sumedh

Mobile: +91 89210 61945
Location: Maharashtra, Online (Cairns)
Qualification: Graduate

Experience: I have 8+ years experience in UI development have strong knowledge in html css js Also have good UI UX  more..

P

Mobile: +91 91884 77559
Location: Tamil Nadu, Online (Cairns)
Qualification: BBA

Experience: I have completed the course in automation and manual testing |   more..

Foram

Mobile: +91 98474 90866
Location: Maharashtra, Online (Cairns)
Qualification: MSc

Experience: Biology Science maths geography hindi gujrati painting craft design  more..

Ketan

Mobile: +91 9895490866
Location: Pune, Online (Cairns)
Qualification: MCA

Experience: Network Security Information Security Vulnerability Assesstment and Penetration testing SQL JAVA  more..

Ravi

Mobile: +91 89210 61945
Location: Rabari colony Ahmedabad Gujarat 380026, Online (Cairns)
Qualification: 10 Pass

Experience: Social media post Festival greeting banner design exhibition post poster Design logo design  more..

Shrikant

Mobile: +91 9895490866
Location: Maharashtra, Online (Cairns)
Qualification: Msc

Experience: Skills - Manual and Automation Testing 1 2 years of experence in softwere testing |   more..

Bhautik

Mobile: +91 91884 77559
Location: Gujarat, Online (Cairns)
Qualification: MCA

Experience: I was completed 6 months of internship In python technology so I am looking for job opportunities as a python  more..

Revathi

Mobile: +91 98474 90866
Location: Chennai, Online (Cairns)
Qualification: Msc. Computer science

Experience: Test planning and strategy Test case development and execution Automated testing tools and frameworks Manual testing techniques Defect tracking and  more..

Harinder

Mobile: +91 8301010866
Location: Punjab, Online (Cairns)
Qualification: Master in computer application

Experience: Network administration Software Hardware and networking Pythons java linux |   more..

Athira

Mobile: +91 91884 77559
Location: Kerala, Online (Cairns)
Qualification: MCA

Experience: 1 6 year experience in manual testing  more..

Sudha

Mobile: +91 89210 61945
Location: Chennai, Online (Cairns)
Qualification: Expert digital marketing

Experience: 1 year of experience in on page off page seo smm email marketing site audit etc   more..

Shantarani

Mobile: +91 9446600368
Location: Bengaluru , Online (Cairns)
Qualification: Mtech CSE

Experience: I am returning mother with 1 yr of manual testing experience   more..

Disha

Mobile: +91 98474 90866
Location: Uttarakhand, Online (Cairns)
Qualification: TESOL Certified & Masters In English Literature

Experience: IELTS TOEFL Webinar Training Sessions Online Smart classes on Youtube + Zoom Content development - IELTS Prep Communication + Soft  more..

Sourabh

Mobile: +91 91884 77559
Location: Indore, Online (Cairns)
Qualification: B.COM (Computer Application)

Experience: PHP web developer having 10+ years of experience in PHP including various CMS (like Wordpress Joomla Drupal) Frameworks (like Laravel  more..

vipin

Mobile: +91 98474 90866
Location: Delhi, Online (Cairns)
Qualification: Graduation

Experience: My name is vipin and I am a frontend developer and I am proficient in programming langiage such as c  more..

govind

Mobile: +91 91884 77559
Location: Indore, Online (Cairns)
Qualification: Bsc

Experience: I have completed my full stack developer course I have about python django html css have must be skills |  more..

Ravi

Mobile: +91 91884 77559
Location: Talawade pune, Online (Cairns)
Qualification: B.tech(ME)

Experience: I have experience in peb design engineer I design a peb shed on AutoCAD   more..

Shyma

Mobile: +91 9895490866
Location: Kerala, Online (Cairns)
Qualification: ME

Experience: I have one year experience as android developer Knowledge in python django and flask frame work  more..

Albin

Mobile: +91 8301010866
Location: Tamil Nadu, Online (Cairns)
Qualification: Bachelor's

Experience: 1 year experience in Training python programming SDLC and specialised programs such as django and data analytics 6 years of  more..

Akhila

Mobile: +91 91884 77559
Location: Telangana, Online (Cairns)
Qualification: Btech

Experience: Trained in CCNA Academic projects are of from networking Project on firewall migration process Database management  more..

uzma

Mobile: +91 8301010866
Location: Chandrapur Maharashtra, Online (Cairns)
Qualification: M.E ( computer science and engineering)

Experience: I have 3 months experience as UI developer intern And 5 years experience as assistant professor so I am very  more..

Silpa

Mobile: +91 9446600368
Location: Kerala, Online (Cairns)
Qualification: Bca

Experience: Completed bca and specialized python Also done tally and simple computer courses I have basic computer knowlodge  more..

Disha

Mobile: +91 8301010866
Location: Gujarat, Online (Cairns)
Qualification: Master of computer application

Experience: Flutter dart api html css Java android and experience in flutter launguage for 6 months   more..

Alka

Mobile: +91 9895490866
Location: Delhi, Online (Cairns)
Qualification: Graduation

Experience: I am creating logo brochure magazine and website design I have knowledge software are illustrater Photoshop INDESIGN   more..

Shaikh

Mobile: +91 91884 77559
Location: Maharashtra, Online (Cairns)
Qualification: Bachelor's degree in computer science and artificial intelligence and machine learning

Experience: I am python and django devloper with highly skilled   more..

Anand

Mobile: +91 98474 90866
Location: Coimbatore, Online (Cairns)
Qualification: B.E CYBER SECURITY

Experience: Networking ethical hacking CCNA cyber security | Resume for   more..

Rakhi

Mobile: +91 8301010866
Location: Thrissur, Online (Cairns)
Qualification: BCA

Experience: python django html css bootstrap gitandgithubApplication for Python Django  more..

Parimala

Mobile: +91 9446600368
Location: Tamil Nadu, Online (Cairns)
Qualification: Bsc

Experience: Excel Ms word Basic python language  more..

Venkat

Mobile: +91 91884 77559
Location: Karnataka, Online (Cairns)
Qualification: BE

Experience: Proficient in Java and C++ with hands-on experience in web development using HTML CSS and JavaScript Skilled in Docker for  more..

Meenu

Mobile: +91 89210 61945
Location: Muvattupuzha, Online (Cairns)
Qualification: B. E

Experience: Currently doing an internship program in python-Django Application for Python Django  more..

Himanshu

Mobile: +91 9446600368
Location: Phagwara , Online (Cairns)
Qualification: B-tech

Experience: 2 year experience in scaler company as a frontend developer   more..

Divyadharshan

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Cairns)
Qualification: BCA

Experience: Skills are learned abilities or talents that enhance an individual's capacity to perform tasks solve problems or achieve goals *Categories  more..

Arun

Mobile: +91 9895490866
Location: Kerala, Online (Cairns)
Qualification: B.Tech in EEE

Experience: 17 years’ cross- functional experience in MEP design project consultation management including planning construction site management and installation commissioning of  more..

Sayali

Mobile: +91 8301010866
Location: Maharashtra, Online (Cairns)
Qualification: Bachelor of computer science

Experience: Identify the regression test cases for Automation To understand project and application product requirements Follow Software Testing Life Cycle (STLC)  more..

Pratibha

Mobile: +91 9446600368
Location: Uttar Pradesh, Online (Cairns)
Qualification: BTech

Experience: Was a Web developer intern at Oasis Infobyte Bharat Intern and Octanet Services Pvt Ltd Have sound knowledge of HTML  more..

Gordhan

Mobile: +91 9895490866
Location: Haryana, Online (Cairns)
Qualification: 12th passing

Experience: I once worked on a complex architectural project using AutoCAD creating detailed floor plans and 3D models The software's precision  more..

Aarti

Mobile: +91 89210 61945
Location: Maharashtra, Online (Cairns)
Qualification: B.Sc. (Computer Science) B.Ed. (Mathematics)

Experience: Python SQL Data Analysis Manual testing Jira Agile Video editing experience of working in education industry  more..

Sumi

Mobile: +91 91884 77559
Location: Kerala, Online (Cairns)
Qualification: Master of Computer Applications

Experience: Manual testing Automation testing ADA compliance testing Regression testing UI Testing Agile methodologies Scrum Test case preparation Test plan creation  more..

shubham

Mobile: +91 89210 61945
Location: Karnataka, Online (Cairns)
Qualification: BE

Experience: Manual testing Automation testing Selenium Web development Python | Resume for   more..

Anyam

Mobile: +91 9446600368
Location: Telangana, Online (Cairns)
Qualification: B.tech

Experience: Manual testing Automation Testing using selenium and Java Bdd cucumber |   more..

Yuvarani

Mobile: +91 98474 90866
Location: Tamil Nadu, Online (Cairns)
Qualification: Bachelor of computer science

Experience: I am senior web developer I have a knowledge about c c++ Java and website creations Designing  more..

Naveen

Mobile: +91 91884 77559
Location: Uttar Pradesh, Online (Cairns)
Qualification: 12th pass out

Experience: I have work banner figure poster design Book cover title test paper and magazines matter sat in page's and other  more..

Abhay

Mobile: +91 91884 77559
Location: Rajkot , Online (Cairns)
Qualification: Bsc.it

Experience: I have a one year of experience in flutter application development I have knowledge of a firebase payment gateway google  more..

Farhad

Mobile: +91 98474 90866
Location: Madhya Pradesh, Online (Cairns)
Qualification: BCA

Experience: Fresher but do have good commnad on python language |   more..

Valand

Mobile: +91 9446600368
Location: Vadodara, Online (Cairns)
Qualification: BE Computer

Experience: I have 3 years of experience in this field with html css bootstrap js jQuery Adobe Photoshop I worked to  more..

Catherine

Mobile: +91 89210 61945
Location: Kerala, Online (Cairns)
Qualification: B.Tech

Experience: I have been working as a Software developer and has an experience of about 1 year and five months I  more..

Manoj

Mobile: +91 91884 77559
Location: Bengaluru, Online (Cairns)
Qualification: BCA

Experience: C C++ Java Html Javascript Css Vb net Software testing  more..

Nadiya

Mobile: +91 89210 61945
Location: Kerala, Online (Cairns)
Qualification: Bachelors

Experience: Entry-level fresher with a strong background in Php CSS Core Java and Spring Boot I am confident that I can  more..

Ayushi

Mobile: +91 89210 61945
Location: Telangana, Online (Cairns)
Qualification: bsc from bioteacxhnology

Experience: Graphic designer web designer UI UX design motion graohics  more..

ashish

Mobile: +91 98474 90866
Location: Dehradun, Online (Cairns)
Qualification: Mca

Experience: Iam a Flutter developer having 3 years of experience | Resume for   more..

Sourab

Mobile: +91 9895490866
Location: Telangana, Online (Cairns)
Qualification: Undergraduate in Artificial Intelligence

Experience: Well versed with programming languages such as Python C and C++ I have worked with Worked with Dell Technologies for  more..

Deepak

Mobile: +91 9446600368
Location: Ooty, Online (Cairns)
Qualification: M.Sc.Computer Science

Experience: MANUAL Tester with 1 5 Years of experience with Jira & Test rail management tool (Functional and acceptance testing)  more..

Yamini

Mobile: +91 9446600368
Location: Bihar, Online (Cairns)
Qualification: BFA

Experience: I have a skill to make a design which visually appealing and easy to understand for users and I have  more..

Ankita

Mobile: +91 9895490866
Location: Washim, Online (Cairns)
Qualification: B-Tech (Information Technology)

Experience: Skill:-C programming language CPP SQL CoreJava HTML CSS Exprience:-Recently I completed My 6 month Internship in August from National Institute  more..

Success Stories

The enviable salary packages and track record of our previous students are the proof of our excellence. Please go through our students' reviews about our training methods and faculty and compare it to the recorded video classes that most of the other institutes offer. See for yourself how TechnoMaster is truly unique.

Photos of Training / Internships

Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns
Internship/projects in cairns

Trained more than 10000+ students who trust Nestsoft TechnoMaster

Get Your Personal Trainer