Some common paradoxes of transformation are cited within the literature. As the transformation process is
intertwined with human institutions, a detailed model of the process must consider both structure and
institutions; yet many structural models omit institutional factors and this has been considered their greatest
weakness (Williamson, 2000). Another paradox occurs where
tourism is initiated to facilitate economic and social development, but the tourists are separated as an elite
social class (Macaulay, 199
). Delamere 1997 Reid 2006 Petrosillo Zurlini
Grato and Zaccarelli 2006).
Paradoxes often occur if tourism is adopted simply for the economic benefits it can provide, such as
employment opportunities, increased income and standards of living and improvements in infrastructure
(Archer and Cooper, 1998; Lindberg, 2001; Liu and Var, 1986; Allen, Hafer, Long and Perdue, 1993) as it can also have
negative impacts, such as inflation, leakage of tourism revenue, changes in value systems and behaviour,
crowding, littering and water shortages (Buckley, 2001; Ceballos-Lascurain, 1996; Mathieson and Wall, 1982). This paradox, however, does not occur consistently and often
development is deliberately cultivated by the community (Gonen, 1981). This paper primarily focuses on measuring social norms and cultural beliefs
relating to economic and tourism development and discusses findings in the context of Toowoomba. These studies have often been undertaken for two primary
reasons: to overcome barriers to successful and sustainable tourism development (commonly termed
paradoxes) and to provide insight into the level of impact tourism has on the community (Diedrich and Garcia-
Baudes, 2009). It
has been suggested that community involvement and collaboration in tourism planning is essential to ensure
the success of the destination and to overcome paradoxes (Cook, 1982; Murphy, 1985; Jamal and Getz, 1995).
Literature
The theoretical framework underpinning the measurement system devised for this study derives from a well
developed and established body of tourism literature relating to community (host) perceptions and attitudes
of tourism activity and development (see Pizam, 1978; Belisle and Hoy, 1980; Cohen, 198
; Long and Allen, 1986;
Liu, Sheldon and Var, 1
; Milman and Pizam, 1988; Ap, 1992; Ross, 1992; Madrigal, 1995; Lindberg and Johnson,
1997; Ap and Crompton, 1998; Brunt and Courtney, 1999; Fredline and Faulkner, 2000; Weaver and Lawton, 2002;
Davis and Morais, 200
; Easterling, 200
; Harrill, 200
; Ritchie and Inkari, 2006; Zhong, Deng and Xiang, 2007;
Moyle, Croy, Weiler, In Press).