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  • UniversityOfSouthernQueensland(UniSQ) | Location details: UniSQ Toowoomba, 487-535 West St, Darling Heights QLD 4350, Australia | Classification: University, University | Visit Online: unisq.edu.au | Contact Number (Helpline): +61 1800 269 500
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These studies have often been undertaken for two primary reasons: to overcome barriers to successful and sustainable tourism development (commonly termed paradoxes) and to provide insight into the level of impact tourism has on the community (Diedrich and Garcia- Baudes, 2009). It has been argued that more rapid and intense tourism development may have a less beneficial effect on societies than smaller scale development (de Kadt, 1979; Pierce, 1989; Ratz, 2000). As the transformation process is intertwined with human institutions, a detailed model of the process must consider both structure and institutions; yet many structural models omit institutional factors and this has been considered their greatest weakness (Williamson, 2000). Diedrich and Garcia-Buades (2009) show that as tourism grows and has more severe impacts on an area, so does the population's perception of tourism implications. Social norms and cultural beliefs are critical to the tourism transformation process which indicates that resident attitudes and perceptions need to be understood and monitored (Johnson, Snepenger and Akis, 199 ; Sheldon and Abenoja, 2001; Choi and Sirakaya, 2006). Arguably, tourism can deliver socio-cultural transformations (Ratz, 2000; Sebastian and Rajagopalan, 2009). Institutions and perceptions are an important element of transformation (Mwangi, 2006), so it is appropriate that the dynamics of tourism transformation have been frequently investigated using resident perceptions of the industry (Allen, Long, Perdue and Kieselback, 1988; Andereck, Valentine, Knopf and Vogt, 2005; Andriotis, 2005; Ap, 1992; Belisle and Hoy, 1980; Besculides, Lee and McCormick, 2002; Harrill, 200 ; Horn and Simmons, 2002; Johnson, et al. This paper reports on a preliminary investigation into social values and perceptions of tourism and economic development in the case study of Toowoomba, Australia. A number of other studies have linked community perceptions towards visitors with the Tourism Area Life Cycle (TALC) model (Butler, 1980), giving rise to concepts of carrying capacity and management across the triple bottom line (Belisle and Hoy, 1980; Coccossis, 2002; Diedrich and Garcia-Buades, 2009). The aim was to obtain a measurement system for social norms and community perceptions to inform a broader, more detailed study into the tourism transformation process.

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