Literature
The theoretical framework underpinning the measurement system devised for this study derives from a well
developed and established body of tourism literature relating to community (host) perceptions and attitudes
of tourism activity and development (see Pizam, 1978; Belisle and Hoy, 1980; Cohen, 198
; Long and Allen, 1986;
Liu, Sheldon and Var, 1
; Milman and Pizam, 1988; Ap, 1992; Ross, 1992; Madrigal, 1995; Lindberg and Johnson,
1997; Ap and Crompton, 1998; Brunt and Courtney, 1999; Fredline and Faulkner, 2000; Weaver and Lawton, 2002;
Davis and Morais, 200
; Easterling, 200
; Harrill, 200
; Ritchie and Inkari, 2006; Zhong, Deng and Xiang, 2007;
Moyle, Croy, Weiler, In Press).
The literature indicates that clusters require leadership to grow and that direction can originate from
government, as well as from the private sector (Pavlovich, 2003; McLennan, 2005). As the transformation process is
intertwined with human institutions, a detailed model of the process must consider both structure and
institutions; yet many structural models omit institutional factors and this has been considered their greatest
weakness (Williamson, 2000).
Some common paradoxes of transformation are cited within the literature. This paper primarily focuses on measuring social norms and cultural beliefs
relating to economic and tourism development and discusses findings in the context of Toowoomba. This literature shows that the social impact and sensitivity of an area can be measured by monitoring local community perceptions of tourism through
3
social impact or evaluation studies (Fredline, Deery, &
Jago, 2005 ; Delamere, 2001; Delamere, Wankel and Hinch,
).
Paradoxes often occur if tourism is adopted simply for the economic benefits it can provide, such as
employment opportunities, increased income and standards of living and improvements in infrastructure
(Archer and Cooper, 1998; Lindberg, 2001; Liu and Var, 1986; Allen, Hafer, Long and Perdue, 1993) as it can also have
negative impacts, such as inflation, leakage of tourism revenue, changes in value systems and behaviour,
crowding, littering and water shortages (Buckley, 2001; Ceballos-Lascurain, 1996; Mathieson and Wall, 1982). This paradox, however, does not occur consistently and often
development is deliberately cultivated by the community (Gonen, 1981). Another paradox occurs where
tourism is initiated to facilitate economic and social development, but the tourists are separated as an elite
social class (Macaulay, 199
). It
has been suggested that community involvement and collaboration in tourism planning is essential to ensure
the success of the destination and to overcome paradoxes (Cook, 1982; Murphy, 1985; Jamal and Getz, 1995).